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A decision support model for selecting product/service benefit positionings

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  • Krieger, Abba M.
  • Green, P. E.

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  • Krieger, Abba M. & Green, P. E., 2002. "A decision support model for selecting product/service benefit positionings," European Journal of Operational Research, Elsevier, vol. 142(1), pages 187-202, October.
    • Handle: RePEc:eee:ejores:v:142:y:2002:i:1:p:187-202
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    References listed on IDEAS

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    1. Albers, Sonke, 1979. "An extended algorithm for optimal product positioning," European Journal of Operational Research, Elsevier, vol. 3(3), pages 222-231, May.
    2. Allan D. Shocker & V. Srinivasan, 1974. "A Consumer-Based Methodology for the Identification of New Product Ideas," Management Science, INFORMS, vol. 20(6), pages 921-937, February.
    3. Mihelis, G. & Grigoroudis, E. & Siskos, Y. & Politis, Y. & Malandrakis, Y., 2001. "Customer satisfaction measurement in the private bank sector," European Journal of Operational Research, Elsevier, vol. 130(2), pages 347-360, April.
    4. Albers, Sonke & Brockhoff, Klaus, 1977. "A procedure for new product positioning in an attribute space," European Journal of Operational Research, Elsevier, vol. 1(4), pages 230-238, July.
    5. Green, Paul E. & Krieger, Abba M., 1989. "Recent contributions to optimal product positioning and buyer segmentation," European Journal of Operational Research, Elsevier, vol. 41(2), pages 127-141, July.
    6. Amos Tversky & Itamar Simonson, 1993. "Context-Dependent Preferences," Management Science, INFORMS, vol. 39(10), pages 1179-1189, October.
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    Cited by:

    1. Lacourbe, Paul, 2012. "A model of product line design and introduction sequence with reservation utility," European Journal of Operational Research, Elsevier, vol. 220(2), pages 338-348.
    2. Juan Carlos Leyva López & Jesús Jaime Solano Noriega & Omar Ahumada Valenzuela & Alma Montserrat Romero Serrano, 2022. "A preference choice model for the new product design problem," Operational Research, Springer, vol. 22(4), pages 1-32, September.
    3. S Tsafarakis & E Grigoroudis & N Matsatsinis, 2011. "Consumer choice behaviour and new product development: an integrated market simulation approach," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 62(7), pages 1253-1267, July.

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