A model of product line design and introduction sequence with reservation utility
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DOI: 10.1016/j.ejor.2012.01.014
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- Palsule-Desai, Omkar D. & Tirupati, Devanath & Shah, Janat, 2015. "Product line design and positioning using add-on services," International Journal of Production Economics, Elsevier, vol. 163(C), pages 16-33.
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Keywords
Product line design; Vertical differentiation; Introduction sequence; External options; Reservation utility;All these keywords.
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