Product Differentiation and Commonality in Design: Balancing Revenue and Cost Drivers
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References listed on IDEAS
- Johnson, Eric J & Meyer, Robert J, 1984. " Compensatory Choice Models of Noncompensatory Processes: The Effect of Varying Context," Journal of Consumer Research, Oxford University Press, vol. 11(1), pages 528-541, June.
- Kwoka, John E, Jr, 1992. "Market Segmentation by Price-Quality Schedules: Some Evidence from Automobiles," The Journal of Business, University of Chicago Press, vol. 65(4), pages 615-628, October.
- Mussa, Michael & Rosen, Sherwin, 1978. "Monopoly and product quality," Journal of Economic Theory, Elsevier, vol. 18(2), pages 301-317, August.
- K. Sridhar Moorthy, 1984. "Market Segmentation, Self-Selection, and Product Line Design," Marketing Science, INFORMS, vol. 3(4), pages 288-307.
- Taylor Randall & Karl Ulrich & David Reibstein, 1998. "Brand Equity and Vertical Product Line Extent," Marketing Science, INFORMS, vol. 17(4), pages 356-379.
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KeywordsDesign; Product Design; Commonality; Marketing; Segmentation; Marketing/Manufacturing Interface;
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