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My bibliography Save this articleUsing Laboratory Brand Preference Scales to Predict Consumer Brand Purchases
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DOI: 10.1287/mnsc.17.6.B371
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Cited by:
- Silk, Alvin J. & Urban, Glen L., 1976. "Pre-test market evaluation of new packaged goods : a model and measurement methodology," Working papers 834-76., Massachusetts Institute of Technology (MIT), Sloan School of Management.
- Juan Carlos Leyva López & Jesús Jaime Solano Noriega & Omar Ahumada Valenzuela & Alma Montserrat Romero Serrano, 2022. "A preference choice model for the new product design problem," Operational Research, Springer, vol. 22(4), pages 1-32, September.
- Urban, Glen L. & Weinberg, Bruce D. & Hauser, John R., 1994. "Premarket forecasting of really new products," Working papers 3689-94., Massachusetts Institute of Technology (MIT), Sloan School of Management.
- H J P Timmermans, 1981. "Multiattribute Shopping Models and Ridge Regression Analysis," Environment and Planning A, , vol. 13(1), pages 43-56, January.
- Brockhoff, Klaus (Ed.), 1977. "Three papers on optimal product positioning," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 51, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
- Philippe Jourdan & Damien de Ponthaud, 2006. "Capitalizing TM : optimization of the strategic and tactical choices that characterizes the launch of a key product - Gillette's M3Power case," Post-Print hal-01134349, HAL.
- Karniouchina, Ekaterina V. & Moore, William L. & van der Rhee, Bo & Verma, Rohit, 2009. "Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research," European Journal of Operational Research, Elsevier, vol. 197(1), pages 340-348, August.
- S Tsafarakis & E Grigoroudis & N Matsatsinis, 2011. "Consumer choice behaviour and new product development: an integrated market simulation approach," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 62(7), pages 1253-1267, July.
- Min Ding & Young-Hoon Park & Eric T. Bradlow, 2009. "Barter Markets for Conjoint Analysis," Management Science, INFORMS, vol. 55(6), pages 1003-1017, June.
- Sudharshan, D. & Ravi Kumar, K. & Gruca, Thomas S., 1995. "NICHER: An approach to identifying defensible product positions," European Journal of Operational Research, Elsevier, vol. 84(2), pages 292-309, July.
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