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My bibliography Save this paperPre-test market evaluation of new packaged goods : a model and measurement methodology
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- Glen L. Urban, 1970. "Sprinter Mod III: A Model for the Analysis of New Frequently Purchased Consumer Products," Operations Research, INFORMS, vol. 18(5), pages 805-854, October.
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"A normative methodology for modeling consumer response to innovation,"
Working papers
785-75., Massachusetts Institute of Technology (MIT), Sloan School of Management.
- Hauser, John R. & Urban, Glen L., 1976. "A normative methodology for modeling consumer response to innovation," Working papers 854-76., Massachusetts Institute of Technology (MIT), Sloan School of Management.
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- Hauser, John R. & Urban, Glen L., 1976. "Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing," Working papers 843-76A., Massachusetts Institute of Technology (MIT), Sloan School of Management.
- Hauser, John R. & Koppelman, Frank S., 1977. "Designing Transportation Services: A Marketing Apporach," Transportation Research Forum Proceedings 1970s 318674, Transportation Research Forum.
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HD28 .M414 no.834- 76;JEL classification:
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