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Intensity Measures of Consumer Preferences

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  • John R. Hauser
  • Steven Shugan

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  • John R. Hauser & Steven Shugan, 1978. "Intensity Measures of Consumer Preferences," Discussion Papers 291, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
  • Handle: RePEc:nwu:cmsems:291
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    File URL: http://www.kellogg.northwestern.edu/research/math/papers/291.pdf
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    References listed on IDEAS

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    1. John R. Hauser, 1977. "Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice," Discussion Papers 287, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
    2. John D. C. Little, 1970. "Models and Managers: The Concept of a Decision Calculus," Management Science, INFORMS, vol. 16(8), pages 466-485, April.
    3. Glen L. Urban, 1975. "Perceptor: A Model for Product Positioning," Management Science, INFORMS, vol. 21(8), pages 858-871, April.
    4. John R. Hauser, 1978. "Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice," Management Science, INFORMS, vol. 24(13), pages 1331-1341, September.
    5. Green, Paul E & Devita, Michael T, 1975. " An Interaction Model of Consumer Utility," Journal of Consumer Research, Oxford University Press, vol. 2(2), pages 146-153, Se.
    6. Hauser, John R. & Urban, Glen L., 1975. "A normative methodology for modeling consumer response to innovation," Working papers 785-75., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    7. Milton Friedman & L. J. Savage, 1952. "The Expected-Utility Hypothesis and the Measurability of Utility," Journal of Political Economy, University of Chicago Press, vol. 60, pages 463-463.
    8. John R. Hauser, 1977. "Testing the Accuracy," Discussion Papers 286, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
    9. V. Srinivasan & Allan Shocker, 1973. "Linear programming techniques for multidimensional analysis of preferences," Psychometrika, Springer;The Psychometric Society, vol. 38(3), pages 337-369, September.
    10. Steven M. Shugan & V. Balachandran, 1977. "A Mathematical Programming Model for Optimal Product Line Structuring," Discussion Papers 265, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
    11. Hauser, John R & Urban, Glen L, 1979. " Assessment of Attribute Importances and Consumer Utility Functions: von Neumann-Morgenstern Theory Applied to Consumer Behavior," Journal of Consumer Research, Oxford University Press, vol. 5(4), pages 251-262, March.
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    Cited by:

    1. Nicole Wiebach & Lutz Hildebrandt, 2010. "Context Effects as Customer Reaction on Delisting of Brands," SFB 649 Discussion Papers SFB649DP2010-056, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
    2. Vassiliadis, Chris A. & Siomkos, George J. & Vassilikopoulou, Aikaterini & Mylonakis, John, 2005. "Product Design Decisions for Developing New Tourist destinations: The Case of Rhodopi Mountains," MPRA Paper 25404, University Library of Munich, Germany, revised 22 Jan 2006.

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