Intensity Measures of Consumer Preferences
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References listed on IDEAS
- John R. Hauser, 1977. "Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice," Discussion Papers 287, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
- John D. C. Little, 1970. "Models and Managers: The Concept of a Decision Calculus," Management Science, INFORMS, vol. 16(8), pages 466-485, April.
- Glen L. Urban, 1975. "Perceptor: A Model for Product Positioning," Management Science, INFORMS, vol. 21(8), pages 858-871, April.
- John R. Hauser, 1978. "Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice," Management Science, INFORMS, vol. 24(13), pages 1331-1341, September.
- Green, Paul E & Devita, Michael T, 1975. " An Interaction Model of Consumer Utility," Journal of Consumer Research, Oxford University Press, vol. 2(2), pages 146-153, Se.
- Hauser, John R. & Urban, Glen L., 1975.
"A normative methodology for modeling consumer response to innovation,"
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- Hauser, John R. & Urban, Glen L., 1976. "A normative methodology for modeling consumer response to innovation," Working papers 854-76., Massachusetts Institute of Technology (MIT), Sloan School of Management.
- Milton Friedman & L. J. Savage, 1952. "The Expected-Utility Hypothesis and the Measurability of Utility," Journal of Political Economy, University of Chicago Press, vol. 60, pages 463-463.
- John R. Hauser, 1977. "Testing the Accuracy," Discussion Papers 286, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
- V. Srinivasan & Allan Shocker, 1973. "Linear programming techniques for multidimensional analysis of preferences," Psychometrika, Springer;The Psychometric Society, vol. 38(3), pages 337-369, September.
- Steven M. Shugan & V. Balachandran, 1977. "A Mathematical Programming Model for Optimal Product Line Structuring," Discussion Papers 265, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
- Hauser, John R & Urban, Glen L, 1979. " Assessment of Attribute Importances and Consumer Utility Functions: von Neumann-Morgenstern Theory Applied to Consumer Behavior," Journal of Consumer Research, Oxford University Press, vol. 5(4), pages 251-262, March.
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- Nicole Wiebach & Lutz Hildebrandt, 2010. "Context Effects as Customer Reaction on Delisting of Brands," SFB 649 Discussion Papers SFB649DP2010-056, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
- Vassiliadis, Chris A. & Siomkos, George J. & Vassilikopoulou, Aikaterini & Mylonakis, John, 2005. "Product Design Decisions for Developing New Tourist destinations: The Case of Rhodopi Mountains," MPRA Paper 25404, University Library of Munich, Germany, revised 22 Jan 2006.
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