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MARKEX: An intelligent decision support system for product development decisions

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  • Matsatsinis, Nikolaos F.
  • Siskos, Yannis

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  • Matsatsinis, Nikolaos F. & Siskos, Yannis, 1999. "MARKEX: An intelligent decision support system for product development decisions," European Journal of Operational Research, Elsevier, vol. 113(2), pages 336-354, March.
    • Handle: RePEc:eee:ejores:v:113:y:1999:i:2:p:336-354
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    1. Jacquet-Lagreze, E. & Siskos, J., 1982. "Assessing a set of additive utility functions for multicriteria decision-making, the UTA method," European Journal of Operational Research, Elsevier, vol. 10(2), pages 151-164, June.
    2. McFadden, Daniel, 1980. "Econometric Models for Probabilistic Choice among Products," The Journal of Business, University of Chicago Press, vol. 53(3), pages 13-29, July.
    3. Baourakis, G. & Matsatsinis, N. F. & Siskos, Y., 1996. "Agricultural product development using multidimensional and multicriteria analyses: The case of wine," European Journal of Operational Research, Elsevier, vol. 94(2), pages 321-334, October.
    4. Manrai, Ajay K., 1995. "Mathematical models of brand choice behavior," European Journal of Operational Research, Elsevier, vol. 82(1), pages 1-17, April.
    5. Jehoshua Eliashberg, 1980. "Consumer Preference Judgments: An Exposition with Empirical Applications," Management Science, INFORMS, vol. 26(1), pages 60-77, January.
    6. Matthew J. Liberatore & Anthony C. Stylianou, 1995. "Expert Support Systems for New Product Development Decision Making: A Modeling Framework and Applications," Management Science, INFORMS, vol. 41(8), pages 1296-1316, August.
    7. Daniel L. McFadden, 1976. "Quantal Choice Analysis: A Survey," NBER Chapters, in: Annals of Economic and Social Measurement, Volume 5, number 4, pages 363-390, National Bureau of Economic Research, Inc.
    8. John R. Hauser & Glen L. Urban, 1977. "A Normative Methodology for Modeling Consumer Response to Innovation," Operations Research, INFORMS, vol. 25(4), pages 579-619, August.
    9. Magid M. Abraham & Leonard M. Lodish, 1987. "Promoter: An Automated Promotion Evaluation System," Marketing Science, INFORMS, vol. 6(2), pages 101-123.
    10. Raymond R. Burke & Arvind Rangaswamy & Jerry Wind & Jehoshua Eliashberg, 1990. "A Knowledge-Based System for Advertising Design," Marketing Science, INFORMS, vol. 9(3), pages 212-229.
    11. Hauser, John R & Urban, Glen L, 1979. "Assessment of Attribute Importances and Consumer Utility Functions: von Neumann-Morgenstern Theory Applied to Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(4), pages 251-262, March.
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    Citations

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    Cited by:

    1. Samaras, Georgios D. & Matsatsinis, Nikolaos F. & Zopounidis, Constantin, 2008. "A multicriteria DSS for stock evaluation using fundamental analysis," European Journal of Operational Research, Elsevier, vol. 187(3), pages 1380-1401, June.
    2. Alexouda, Georgia & Paparrizos, Konstantinos, 2001. "A genetic algorithm approach to the product line design problem using the seller's return criterion: An extensive comparative computational study," European Journal of Operational Research, Elsevier, vol. 134(1), pages 165-178, October.
    3. N. F. Matsatsinis & E. Grigoroudis & A. Samaras, 2005. "Aggregation and Disaggregation of Preferences for Collective Decision-Making," Group Decision and Negotiation, Springer, vol. 14(3), pages 217-232, May.
    4. Loebbecke, Claudia & Huyskens, Claudio, 2009. "Development of a model-based netsourcing decision support system using a five-stage methodology," European Journal of Operational Research, Elsevier, vol. 195(3), pages 653-661, June.
    5. Liu, Jiapeng & Liao, Xiuwu & Huang, Wei & Liao, Xianzhao, 2019. "Market segmentation: A multiple criteria approach combining preference analysis and segmentation decision," Omega, Elsevier, vol. 83(C), pages 1-13.
    6. Siskos, Y. & Spyridakos, A., 1999. "Intelligent multicriteria decision support: Overview and perspectives," European Journal of Operational Research, Elsevier, vol. 113(2), pages 236-246, March.
    7. Kadziński, Miłosz & Wójcik, Michał & Ciomek, Krzysztof, 2022. "Review and experimental comparison of ranking and choice procedures for constructing a univocal recommendation in a preference disaggregation setting," Omega, Elsevier, vol. 113(C).
    8. Juan Carlos Leyva López & Jesús Jaime Solano Noriega & Omar Ahumada Valenzuela & Alma Montserrat Romero Serrano, 2022. "A preference choice model for the new product design problem," Operational Research, Springer, vol. 22(4), pages 1-32, September.
    9. S Tsafarakis & E Grigoroudis & N Matsatsinis, 2011. "Consumer choice behaviour and new product development: an integrated market simulation approach," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 62(7), pages 1253-1267, July.

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