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Mathematical models of brand choice behavior

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  • Manrai, Ajay K.

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  • Manrai, Ajay K., 1995. "Mathematical models of brand choice behavior," European Journal of Operational Research, Elsevier, vol. 82(1), pages 1-17, April.
    • Handle: RePEc:eee:ejores:v:82:y:1995:i:1:p:1-17
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    20. Eliashberg, Jehoshua & Manrai, Ajay K., 1992. "Optimal positioning of new product-concepts: Some analytical implications and empirical results," European Journal of Operational Research, Elsevier, vol. 63(3), pages 376-397, December.
    21. P. K. Kannan & Gordon P. Wright, 1991. "Modeling and Testing Structured Markets: A Nested Logit Approach," Marketing Science, INFORMS, vol. 10(1), pages 58-82.
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    1. González-Benito, Óscar & Santos-Requejo, Libia, 2002. "A comparison of approaches to exploit budget allocation data in cross-sectional maximum likelihood estimation of multi-attribute choice models," Omega, Elsevier, vol. 30(5), pages 315-324, October.
    2. DeSarbo, Wayne S. & Kim, Youngchan & Wedel, Michel & Fong, Duncan K. H., 1998. "A Bayesian approach to the spatial representation of market structure from consumer choice data," European Journal of Operational Research, Elsevier, vol. 111(2), pages 285-305, December.
    3. Baltas, George, 2004. "A model for multiple brand choice," European Journal of Operational Research, Elsevier, vol. 154(1), pages 144-149, April.
    4. Kim, Namwoon & Srivastava, Rajendra K. & Han, Jin K., 2001. "Consumer decision-making in a multi-generational choice set context," Journal of Business Research, Elsevier, vol. 53(3), pages 123-136, September.
    5. Matsatsinis, Nikolaos F. & Siskos, Yannis, 1999. "MARKEX: An intelligent decision support system for product development decisions," European Journal of Operational Research, Elsevier, vol. 113(2), pages 336-354, March.
    6. Baourakis, G. & Matsatsinis, N. F. & Siskos, Y., 1996. "Agricultural product development using multidimensional and multicriteria analyses: The case of wine," European Journal of Operational Research, Elsevier, vol. 94(2), pages 321-334, October.
    7. Manrai, Ajay K., 1998. "Modeling and measurement methodology in consumer perceptions, preference, consideration, and choice behavior," European Journal of Operational Research, Elsevier, vol. 111(2), pages 189-192, December.
    8. Kalouptsidis, N. & Koutroumbas, K. & Psaraki, V., 2007. "Classification methods for random utility models with i.i.d. disturbances under the most probable alternative rule," European Journal of Operational Research, Elsevier, vol. 176(3), pages 1778-1794, February.
    9. González-Benito, Óscar & Martínez-Ruiz, María Pilar & Mollá-Descals, Alejandro, 2009. "Using store level scanner data to improve category management decisions: Developing positioning maps," European Journal of Operational Research, Elsevier, vol. 198(2), pages 666-674, October.
    10. Seidl, C. & Traub, S., 1996. "Testing Decision Rules for Multiattribute Decision Making," Other publications TiSEM 06d7c897-6596-4359-80f8-e, Tilburg University, School of Economics and Management.
    11. Kraft, Edwin R., 2002. "Scheduling railway freight delivery appointments using a bid price approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 36(2), pages 145-165, February.
    12. Roland T. Rust & J. Jeffrey Inman & Jianmin Jia & Anthony Zahorik, 1999. "What You Know About Customer-Perceived Quality: The Role of Customer Expectation Distributions," Marketing Science, INFORMS, vol. 18(1), pages 77-92.
    13. Manrai, Ajay K. & Andrews, Rick L., 1998. "Two-stage discrete choice models for scanner panel data: An assessment of process and assumptions," European Journal of Operational Research, Elsevier, vol. 111(2), pages 193-215, December.
    14. Juan Carlos Leyva López & Jesús Jaime Solano Noriega & Omar Ahumada Valenzuela & Alma Montserrat Romero Serrano, 2022. "A preference choice model for the new product design problem," Operational Research, Springer, vol. 22(4), pages 1-32, September.
    15. Richards, Timothy J., 2000. "The Impact Of Promotion And Advertising: A Latent Class Approach," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 32(3), pages 1-17, December.
    16. Gensch, Dennis H. & Ghose, Sanjoy, 1997. "Improving PRETREE's predictive capabilities," European Journal of Operational Research, Elsevier, vol. 97(3), pages 465-479, March.
    17. Scholten, Marc, 2002. "Conflict-mediated choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 88(2), pages 683-718, July.

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