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Mathematical models of brand choice behavior


  • Manrai, Ajay K.


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  • Manrai, Ajay K., 1995. "Mathematical models of brand choice behavior," European Journal of Operational Research, Elsevier, vol. 82(1), pages 1-17, April.
  • Handle: RePEc:eee:ejores:v:82:y:1995:i:1:p:1-17

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    References listed on IDEAS

    1. Wayne S. Desarbo & Ajay K. Manrai, 1992. "A New Multidimensional Scaling Methodology for the Analysis of Asymmetric Proximity Data in Marketing Research," Marketing Science, INFORMS, vol. 11(1), pages 1-20.
    2. Keller, Kevin Lane & Staelin, Richard, 1989. " Assessing Biases in Measuring Decision Effectiveness and Information Overload," Journal of Consumer Research, Oxford University Press, vol. 15(4), pages 504-508, March.
    3. Dennis H. Gensch & Joseph A. Svestka, 1979. "An Exact Hierarchical Algorithm for Determining Aggregate Statistics from Individual Choice Data," Management Science, INFORMS, vol. 25(10), pages 939-952, October.
    4. Hausman, Jerry A & Wise, David A, 1978. "A Conditional Probit Model for Qualitative Choice: Discrete Decisions Recognizing Interdependence and Heterogeneous Preferences," Econometrica, Econometric Society, vol. 46(2), pages 403-426, March.
    5. Hensher, David A, 1986. "Sequential and Full Information Maximum Likelihood Estimation of a Nested Logit Model," The Review of Economics and Statistics, MIT Press, vol. 68(4), pages 657-667, November.
    6. S. R. Dalal & R. W. Klein, 1988. "A Flexible Class of Discrete Choice Models," Marketing Science, INFORMS, vol. 7(3), pages 232-251.
    7. Kahneman, Daniel & Tversky, Amos, 1979. "Prospect Theory: An Analysis of Decision under Risk," Econometrica, Econometric Society, vol. 47(2), pages 263-291, March.
    8. Green, Paul E. & Krieger, Abba M., 1989. "Recent contributions to optimal product positioning and buyer segmentation," European Journal of Operational Research, Elsevier, vol. 41(2), pages 127-141, July.
    9. Dennis H. Gensch, 1987. "A Two-Stage Disaggregate Attribute Choice Model," Marketing Science, INFORMS, vol. 6(3), pages 223-239.
    10. John Rotondo, 1986. "Technical Note—Price as an Aspect of Choice in EBA," Marketing Science, INFORMS, vol. 5(4), pages 391-402.
    11. Jehoshua Eliashberg & John R. Hauser, 1985. "A Measurement Error Approach for Modeling Consumer Risk Preference," Management Science, INFORMS, vol. 31(1), pages 1-25, January.
    12. Glazer, Rashi & Kahn, Barbara E & Moore, William L, 1991. " The Influence of External Constraints on Brand Choice: The Lone-Alternative Effect," Journal of Consumer Research, Oxford University Press, vol. 18(1), pages 119-127, June.
    13. Eliashberg, Jehoshua & Manrai, Ajay K., 1992. "Optimal positioning of new product-concepts: Some analytical implications and empirical results," European Journal of Operational Research, Elsevier, vol. 63(3), pages 376-397, December.
    14. P. K. Kannan & Gordon P. Wright, 1991. "Modeling and Testing Structured Markets: A Nested Logit Approach," Marketing Science, INFORMS, vol. 10(1), pages 58-82.
    15. Gaundry, Marc J. I. & Dagenais, Marcel G., 1979. "The dogit model," Transportation Research Part B: Methodological, Elsevier, vol. 13(2), pages 105-111, June.
    16. Moore, William L. & Lehmann, Donald R. & Pessemier, Edgar A., 1986. "Hierarchical representations of market structures and choice processes through preference trees," Journal of Business Research, Elsevier, vol. 14(5), pages 371-386, October.
    17. John H. Roberts & Glen L. Urban, 1988. "Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice," Management Science, INFORMS, vol. 34(2), pages 167-185, February.
    18. Imran S. Currim & Rakesh K. Sarin, 1989. "Prospect Versus Utility," Management Science, INFORMS, vol. 35(1), pages 22-41, January.
    19. Daniel L. McFadden, 1976. "Quantal Choice Analaysis: A Survey," NBER Chapters,in: Annals of Economic and Social Measurement, Volume 5, number 4, pages 363-390 National Bureau of Economic Research, Inc.
    20. Pradeep K. Chintagunta, 1992. "Estimating a Multinomial Probit Model of Brand Choice Using the Method of Simulated Moments," Marketing Science, INFORMS, vol. 11(4), pages 386-407.
    21. Joel L. Horowitz & Jordan J. Louviere, 1993. "Testing Predicted Choices Against Observations in Probabilistic Discrete-Choice Models," Marketing Science, INFORMS, vol. 12(3), pages 270-279.
    22. John R. Hauser, 1978. "Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice," Management Science, INFORMS, vol. 24(13), pages 1331-1341, September.
    23. Pradeep K. Chintagunta, 1993. "Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households," Marketing Science, INFORMS, vol. 12(2), pages 184-208.
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    Cited by:

    1. González-Benito, Óscar & Santos-Requejo, Libia, 2002. "A comparison of approaches to exploit budget allocation data in cross-sectional maximum likelihood estimation of multi-attribute choice models," Omega, Elsevier, vol. 30(5), pages 315-324, October.
    2. DeSarbo, Wayne S. & Kim, Youngchan & Wedel, Michel & Fong, Duncan K. H., 1998. "A Bayesian approach to the spatial representation of market structure from consumer choice data," European Journal of Operational Research, Elsevier, vol. 111(2), pages 285-305, December.
    3. Baltas, George, 2004. "A model for multiple brand choice," European Journal of Operational Research, Elsevier, vol. 154(1), pages 144-149, April.
    4. Kim, Namwoon & Srivastava, Rajendra K. & Han, Jin K., 2001. "Consumer decision-making in a multi-generational choice set context," Journal of Business Research, Elsevier, vol. 53(3), pages 123-136, September.
    5. Matsatsinis, Nikolaos F. & Siskos, Yannis, 1999. "MARKEX: An intelligent decision support system for product development decisions," European Journal of Operational Research, Elsevier, vol. 113(2), pages 336-354, March.
    6. Baourakis, G. & Matsatsinis, N. F. & Siskos, Y., 1996. "Agricultural product development using multidimensional and multicriteria analyses: The case of wine," European Journal of Operational Research, Elsevier, vol. 94(2), pages 321-334, October.
    7. Manrai, Ajay K., 1998. "Modeling and measurement methodology in consumer perceptions, preference, consideration, and choice behavior," European Journal of Operational Research, Elsevier, vol. 111(2), pages 189-192, December.
    8. Kalouptsidis, N. & Koutroumbas, K. & Psaraki, V., 2007. "Classification methods for random utility models with i.i.d. disturbances under the most probable alternative rule," European Journal of Operational Research, Elsevier, vol. 176(3), pages 1778-1794, February.
    9. González-Benito, Óscar & Martínez-Ruiz, María Pilar & Mollá-Descals, Alejandro, 2009. "Using store level scanner data to improve category management decisions: Developing positioning maps," European Journal of Operational Research, Elsevier, vol. 198(2), pages 666-674, October.
    10. Gensch, Dennis H. & Ghose, Sanjoy, 1997. "Improving PRETREE's predictive capabilities," European Journal of Operational Research, Elsevier, vol. 97(3), pages 465-479, March.
    11. Seidl, C. & Traub, S., 1996. "Testing Decision Rules for Multiattribute Decision Making," Discussion Paper 1996-92, Tilburg University, Center for Economic Research.
    12. Kraft, Edwin R., 2002. "Scheduling railway freight delivery appointments using a bid price approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 36(2), pages 145-165, February.
    13. Roland T. Rust & J. Jeffrey Inman & Jianmin Jia & Anthony Zahorik, 1999. "What You Know About Customer-Perceived Quality: The Role of Customer Expectation Distributions," Marketing Science, INFORMS, vol. 18(1), pages 77-92.
    14. Scholten, Marc, 2002. "Conflict-mediated choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 88(2), pages 683-718, July.
    15. Manrai, Ajay K. & Andrews, Rick L., 1998. "Two-stage discrete choice models for scanner panel data: An assessment of process and assumptions," European Journal of Operational Research, Elsevier, vol. 111(2), pages 193-215, December.

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