A Bayesian approach to the spatial representation of market structure from consumer choice data
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- Leung, Pui Lam & Lau, Kin-nam, 2004. "Estimating the city-block two-dimensional scaling model with simulated annealing," European Journal of Operational Research, Elsevier, vol. 158(2), pages 518-524, October.
- Robert Kaplon, 2006. "A retrospective review of categorical data analysis – theory and marketing practice," Operations Research and Decisions, Wroclaw University of Technology, Institute of Organization and Management, vol. 1, pages 55-72.
- Joonwook Park & Priyali Rajagopal & Wayne DeSarbo, 2012. "A New Heterogeneous Multidimensional Unfolding Procedure," Psychometrika, Springer;The Psychometric Society, vol. 77(2), pages 263-287, April.
- Matthias Staat & Hans H. Bauer & Maik Hammerschmidt, 2004. "Structuring Product-Markets: An Approach Based On Customer Value," Microeconomics 0401002, EconWPA.
- H. H. Bauer & M. Staat & M. Hammerschmidt, 2003. "Value Based Benchmarking and Market Partitioning," Microeconomics 0309004, EconWPA.
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