Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice
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- Jordan J. Louviere, 2013. "Modeling single individuals: the journey from psych lab to the app store," Chapters,in: Choice Modelling, chapter 1, pages 1-47 Edward Elgar Publishing.
- John R. Hauser & Steven Shugan, 1978. "Intensity Measures of Consumer Preferences," Discussion Papers 291, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
- Manrai, Ajay K., 1995. "Mathematical models of brand choice behavior," European Journal of Operational Research, Elsevier, vol. 82(1), pages 1-17, April.
- Kim Kaivanto & Eike Kroll, 2014. "Alternation bias and reduction in St. Petersburg gambles," Working Papers 65600286, Lancaster University Management School, Economics Department.
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Keywordsmarketing: buyer behavior; utility/preference: theory; decision analysis;
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