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Consumer Preference Judgments: An Exposition with Empirical Applications

Author

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  • Jehoshua Eliashberg

    (Northwestern University)

Abstract

The modeling of preferences for multiattribute alternatives has received an increased attention in marketing (consumer behavior) and management science (decision analysis). The research in the two disciplines is closely related and can be applied to predicting consumer preferences for multiattribute options. The purpose of this paper is to illustrate and discuss several preference models and measurement techniques that have been used mainly by decision analysts and which are applicable in the consumer preference judgment context. A pilot application of the measurement techniques which provides some insight on their relative predictive accuracy and on the usefulness of empirically verifying the conditions necessary for the existence of the preference models is reported, too.

Suggested Citation

  • Jehoshua Eliashberg, 1980. "Consumer Preference Judgments: An Exposition with Empirical Applications," Management Science, INFORMS, vol. 26(1), pages 60-77, January.
    • Handle: RePEc:inm:ormnsc:v:26:y:1980:i:1:p:60-77
    DOI: 10.1287/mnsc.26.1.60
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    Cited by:

    1. Kalogeras, Nikos & Pennings, Joost M.E. & Garcia, Philip, 2006. "What Drives Strategic Behavior? A Framework to Explain and Predict SMEs' Transition to Sustainable Production Systems," 2006 Annual meeting, July 23-26, Long Beach, CA 21354, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Matsatsinis, Nikolaos F. & Siskos, Yannis, 1999. "MARKEX: An intelligent decision support system for product development decisions," European Journal of Operational Research, Elsevier, vol. 113(2), pages 336-354, March.

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