Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing
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|Date of creation:||1976|
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- V. Srinivasan & Allan Shocker, 1973. "Linear programming techniques for multidimensional analysis of preferences," Psychometrika, Springer, vol. 38(3), pages 337-369, September.
- Ryan, Michael J & Bonfield, E H, 1975. " The Fishbein Extended Model and Consumer Behavior," Journal of Consumer Research, University of Chicago Press, vol. 2(2), pages 118-36, Se.
- Glen L. Urban, 1975. "Perceptor: A Model for Product Positioning," Management Science, INFORMS, vol. 21(8), pages 858-871, April.
- John R. Hauser, 1977. "Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice," Discussion Papers 287, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
- Milton Friedman & L. J. Savage, 1952. "The Expected-Utility Hypothesis and the Measurability of Utility," Journal of Political Economy, University of Chicago Press, vol. 60, pages 463.
- Hauser, John R. & Urban, Glen L., 1975.
"A normative methodology for modeling consumer response to innovation,"
785-75., Massachusetts Institute of Technology (MIT), Sloan School of Management.
- Hauser, John R. & Urban, Glen L., 1976. "A normative methodology for modeling consumer response to innovation," Working papers 854-76., Massachusetts Institute of Technology (MIT), Sloan School of Management.
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