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Premarket forecasting of really new products

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  • Urban, Glen L.
  • Weinberg, Bruce D.
  • Hauser, John R.

Abstract

Includes bibliographical references (p. 23-27).

Suggested Citation

  • Urban, Glen L. & Weinberg, Bruce D. & Hauser, John R., 1994. "Premarket forecasting of really new products," Working papers 3689-94., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    • Handle: RePEc:mit:sloanp:2513
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    File URL: http://hdl.handle.net/1721.1/2513
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    References listed on IDEAS

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    1. Punj, Girish N & Staelin, Richard, 1983. "A Model of Consumer Information Search Behavior for New Automobiles," Journal of Consumer Research, Oxford University Press, vol. 9(4), pages 366-380, March.
    2. David C. Schmittlein & Vijay Mahajan, 1982. "Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance," Marketing Science, INFORMS, vol. 1(1), pages 57-78.
    3. Frank M. Bass, 1969. "A New Product Growth for Model Consumer Durables," Management Science, INFORMS, vol. 15(5), pages 215-227, January.
    4. Hubert Gatignon & Jehoshua Eliashberg & Thomas S. Robertson, 1989. "Modeling Multinational Diffusion Patterns: An Efficient Methodology," Marketing Science, INFORMS, vol. 8(3), pages 231-247.
    5. John R. Hauser & Kenneth J. Wisniewski, 1982. "Application, Predictive Test, and Strategy Implications for a Dynamic Model of Consumer Response," Marketing Science, INFORMS, vol. 1(2), pages 143-179.
    6. John H. Roberts & Glen L. Urban, 1988. "Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice," Management Science, INFORMS, vol. 34(2), pages 167-185, February.
    7. Dipak Jain & Vijay Mahajan & Eitan Muller, 1991. "Innovation Diffusion in the Presence of Supply Restrictions," Marketing Science, INFORMS, vol. 10(1), pages 83-90.
    8. Peter J. Lenk & Ambar G. Rao, 1990. "New Models from Old: Forecasting Product Adoption by Hierarchical Bayes Procedures," Marketing Science, INFORMS, vol. 9(1), pages 42-53.
    9. Furse, David H & Punj, Girish N & Stewart, David W, 1984. "A Typology of Individual Search Strategies among Purchasers of New Automobiles," Journal of Consumer Research, Oxford University Press, vol. 10(4), pages 417-431, March.
    10. Joe A. Dodson, Jr. & Eitan Muller, 1978. "Models of New Product Diffusion Through Advertising and Word-of-Mouth," Management Science, INFORMS, vol. 24(15), pages 1568-1578, November.
    11. Edgar Pessemier & Philip Burger & Richard Teach & Douglas Tigert, 1971. "Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases," Management Science, INFORMS, vol. 17(6), pages 371-385, February.
    12. Hauser, John R. & Wisniewski, Kenneth J., 1981. "Application, predictive test, and strategy implications for a dynamic model of consumer response to marketing," Working papers 1244-81., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    13. F. Thomas Juster, 1966. "Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design," NBER Books, National Bureau of Economic Research, Inc, number just66-2, May.
    14. Lewis G. Pringle & R. Dale Wilson & Edward I. Brody, 1982. "News: A Decision-Oriented Model for New Product Analysis and Forecasting," Marketing Science, INFORMS, vol. 1(1), pages 1-29.
    15. Charlotte H. Mason, 1990. "New Product Entries and Product Class Demand," Marketing Science, INFORMS, vol. 9(1), pages 58-73.
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    Citations

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    Cited by:

    1. Claudio Giachetti & Gianluca Marchi & Riccardo Corradini, 2012. "UsersÕ ability to anticipate incremental and radical innovation in online communities: The role of product knowledge and willingness to participate in the community life," Working Papers 15, Department of Management, Università Ca' Foscari Venezia.
    2. Lettl, Christopher & Herstatt, Cornelius, 2004. "Users as inventors and developers of radical innovation: An explorative case study analysis in the field of medical technology," Working Papers 22, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    3. Herstatt, Cornelius & Verworn, Birgit, 2001. "The "fuzzy front end" of innovation," Working Papers 4, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    4. Brian Mennecke & Anthony Townsend & Dermot J. Hayes & Steven M. Lonergan, 2006. "Study of the Factors that Influence Consumer Attitudes Toward Beef Products Using the Conjoint Market Analysis Tool, A," Center for Agricultural and Rural Development (CARD) Publications 06-wp425, Center for Agricultural and Rural Development (CARD) at Iowa State University.
    5. Urban, Glen L. & Sultan, Fareena. & Qualls, William J. 1953-, 1998. "Trust based marketing on the internet," Working papers WP 4035-98., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    6. Lettl, Christoph & Herstatt, Cornelius & Gemuenden, H-G., 2004. "Learning from users for radical innovation," Working Papers 27, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    7. Morrison, Pamela D. & Roberts, John H., 1998. "Matching Electronic Distribution Channels to Product Characteristics: The Role of Congruence in Consideration Set Formation," Journal of Business Research, Elsevier, vol. 41(3), pages 223-229, March.
    8. B. P. S. Murthi & Sumit Sarkar, 2003. "The Role of the Mangement Sciences in Research on Personalization," Review of Marketing Science Working Papers 2-2-1025, Berkeley Electronic Press.
    9. Herstatt, Cornelius & Lettl, Christopher, 2000. "Management of "technology push" development projects," Working Papers 5e, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    10. Christina Guenther, 2009. "Pioneer burnout: Radical product innovation and firm capabilities," Papers on Economics and Evolution 2009-22, Philipps University Marburg, Department of Geography.
    11. Herstatt, Cornelius & Lettl, Christopher, 2000. "Management von technologie-getriebenen Entwicklungsprojekten," Working Papers 5, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.

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    HD28 .M414 no.3689-; 94;

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