The diffusion of a new service: Combining service consideration and brand choice
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- Ferreira, Kevin D. & Lee, Chi-Guhn, 2014. "An integrated two-stage diffusion of innovation model with market segmented learning," Technological Forecasting and Social Change, Elsevier, vol. 88(C), pages 189-201.
More about this item
KeywordsDiffusions; Brand choice; Bayesian analysis; C5; M3; D9; L8; O3;
- C5 - Mathematical and Quantitative Methods - - Econometric Modeling
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
- D9 - Microeconomics - - Micro-Based Behavioral Economics
- L8 - Industrial Organization - - Industry Studies: Services
- O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
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