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Trust based marketing on the internet

Author

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  • Urban, Glen L.
  • Sultan, Fareena.
  • Qualls, William J. 1953-

Abstract

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Suggested Citation

  • Urban, Glen L. & Sultan, Fareena. & Qualls, William J. 1953-, 1998. "Trust based marketing on the internet," Working papers WP 4035-98., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    • Handle: RePEc:mit:sloanp:2726
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    File URL: http://hdl.handle.net/1721.1/2726
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    References listed on IDEAS

    as
    1. Paul Resnick & Neophytos Iacovou & Mitesh Suchak & Peter Bergstrom & John Riedl, 1994. "GroupLens: An Open Architecture for Collaborative Filtering of Netnews," Working Paper Series 165, MIT Center for Coordination Science.
    2. Urban, Glen L. & Weinberg, Bruce D. & Hauser, John R., 1994. "Premarket forecasting of really new products," Working papers 3689-94., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    3. Hauser, John R & Wernerfelt, Birger, 1990. "An Evaluation Cost Model of Consideration Sets," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(4), pages 393-408, March.
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    Cited by:

    1. Erik Brynjolfsson & Michael D. Smith, 2000. "Frictionless Commerce? A Comparison of Internet and Conventional Retailers," Management Science, INFORMS, vol. 46(4), pages 563-585, April.

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    Keywords

    HD28 .M414 no.4035-98;

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