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Untersuchung der Präferenzen russischer Fachbesucher für ausgewählte Messeleistungen
[Analysis of preferences of Russian trade visitors for selected exhibit attributes]


  • Möser, Nataliya


Der vorliegende Beitrag analysiert Präferenzen russischer Fachbesucher für ausgewählte Messeleistungen. Als Methode wurde die Choice-Based Conjoint Analyse eingesetzt, die eine realitätsnahe Erfassung von Auswahlentscheidungen und somit die Abbildung des Verhaltens der Probanden ermöglicht. Mit Hilfe des Latent Class Verfahrens wurden anschließend insgesamt zwei Segmente mit unterschiedlichen Präferenzen für Eintrittspreis, Internetseite, Fachprogramm, Präsentationen sowie Besucherservice ermittelt.

Suggested Citation

  • Möser, Nataliya, 2009. "Untersuchung der Präferenzen russischer Fachbesucher für ausgewählte Messeleistungen
    [Analysis of preferences of Russian trade visitors for selected exhibit attributes]
    ," IAMO Discussion Papers 124, Leibniz Institute of Agricultural Development in Transition Economies (IAMO).
  • Handle: RePEc:zbw:iamodp:124

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    References listed on IDEAS

    1. Baier, Daniel & Gaul, Wolfgang, 1998. "Optimal product positioning based on paired comparison data," Journal of Econometrics, Elsevier, vol. 89(1-2), pages 365-392, November.
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    More about this item


    Präferenzanalyse; Choice-Based Conjoint Analyse; Benefitsegmentierung; russische Messe; Preference Analysis; Choice Based Conjoint Analysis; Benefit segmentation; Russian exhibition;

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness


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