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Conjoint Measurement
Editor
Listed:
- Anders Gustafsson(Karlstad University)Andreas Herrmann(University of St. Gallen)Frank Huber(University of Mainz)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), 2007. "Conjoint Measurement," Springer Books, Springer, edition 0, number 978-3-540-71404-0, February.
Handle: RePEc:spr:sprbok:978-3-540-71404-0
DOI: 10.1007/978-3-540-71404-0
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Book Chapters
The following chapters of this book are listed in IDEAS- Anders Gustafsson & Andreas Herrmann & Frank Huber, 2007. "Conjoint Analysis as an Instrument of Market Research Practice," Springer Books, in: Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), Conjoint Measurement, edition 0, chapter 1, pages 3-30, Springer.
- Vithala R. Rao & Henrik Sattler, 2007. "Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price," Springer Books, in: Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), Conjoint Measurement, edition 0, chapter 2, pages 31-46, Springer.
- Daniel Baier & Wolfgang Gaul, 2007. "Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data," Springer Books, in: Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), Conjoint Measurement, edition 0, chapter 3, pages 47-65, Springer.
- Henrik Sattler & Susanne Hensel-Börner, 2007. "A Comparison of Conjoint Measurement with Self-Explicated Approaches," Springer Books, in: Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), Conjoint Measurement, edition 0, chapter 4, pages 67-76, Springer.
- Ola Blomkvist & Fredrik Ekdahl & Anders Gustafsson, 2007. "Non-geometric Plackett-Burman Designs in Conjoint Analysis," Springer Books, in: Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), Conjoint Measurement, edition 0, chapter 5, pages 77-92, Springer.
- Frank Huber & Andreas Herrmann & Anders Gustafsson, 2007. "On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results," Springer Books, in: Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), Conjoint Measurement, edition 0, chapter 6, pages 93-112, Springer.
- Thorsten Teichert & Edlira Shehu, 2007. "Evolutionary Conjoint," Springer Books, in: Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), Conjoint Measurement, edition 0, chapter 7, pages 113-131, Springer.
- Terry Elrod & Keith Chrzan, 2007. "The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis," Springer Books, in: Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), Conjoint Measurement, edition 0, chapter 8, pages 133-144, Springer.
- Wagner Kamakura & Muammer Ozer, 2007. "A Multi-trait Multi-method Validity Test of Partworth Estimates," Springer Books, in: Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), Conjoint Measurement, edition 0, chapter 9, pages 145-166, Springer.
- Jordan Louviere & David Hensher & Joffre Swait, 2007. "Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods," Springer Books, in: Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), Conjoint Measurement, edition 0, chapter 10, pages 167-197, Springer.
- Rinus Haaijer & Michel Wedel, 2007. "Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications," Springer Books, in: Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), Conjoint Measurement, edition 0, chapter 11, pages 199-229, Springer.
- Olivier Toubia & Theodoros Evgeniou & John Hauser, 2007. "Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design," Springer Books, in: Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), Conjoint Measurement, edition 0, chapter 12, pages 231-258, Springer.
- Joachim Giesen & Eva Schuberth, 2007. "The Combinatorial Structure of Polyhedral Choice Based Conjoint Analysis," Springer Books, in: Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), Conjoint Measurement, edition 0, chapter 13, pages 259-271, Springer.
- Benedict G. C. Dellaert & Aloys W. J. Borgers & Jordan J. Louviere & Harry J. P. Timmermans, 2007. "Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages," Springer Books, in: Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), Conjoint Measurement, edition 0, chapter 14, pages 273-293, Springer.
- Venkatram Ramaswamy & Steven H. Cohen, 2007. "Latent Class Models for Conjoint Analysis," Springer Books, in: Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), Conjoint Measurement, edition 0, chapter 15, pages 295-319, Springer.
- Wayne S. DeSarbo & Christian F. DeSarbo, 2007. "A Generalized Normative Segmentation Methodology Employing Conjoint Analysis," Springer Books, in: Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), Conjoint Measurement, edition 0, chapter 16, pages 321-345, Springer.
- Joel Huber & Bryan Orme & Richard Miller, 2007. "Dealing with Product Similarity in Conjoint Simulations," Springer Books, in: Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), Conjoint Measurement, edition 0, chapter 17, pages 347-362, Springer.
- David B. Whitlark & Scott M. Smith, 2007. "Sales Forecasting with Conjoint Analysis by Addressing Its Key Assumptions with Sequential Game Theory and Macro-Flow Modeling," Springer Books, in: Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), Conjoint Measurement, edition 0, chapter 18, pages 363-370, Springer.
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