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The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis

In: Conjoint Measurement

Author

Listed:
  • Terry Elrod

    (University of Alberta)

  • Keith Chrzan

    (ZS Associates)

Abstract

It is clear that conjoint analysis has had a substantial impact upon research practice (Wittink and Cattin 1989; Wittink, Vriens and Burhenne 1994). Conjoint analysis has evolved, and along with that evolution has been a gradual shift in the types of responses collected, from rankings to ratings to choices.

Suggested Citation

  • Terry Elrod & Keith Chrzan, 2007. "The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis," Springer Books, in: Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), Conjoint Measurement, edition 0, chapter 8, pages 133-144, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-71404-0_8
    DOI: 10.1007/978-3-540-71404-0_8
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    Cited by:

    1. Meise, Jan Niklas & Rudolph, Thomas & Kenning, Peter & Phillips, Diane M., 2014. "Feed them facts: Value perceptions and consumer use of sustainability-related product information," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 510-519.

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