A Framework to Determine the Value of Consumer Consideration Set Information for Firm Pricing Strategies
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CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- Draganska, Michaela & Klapper, Daniel, 2010. "Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data," Research Papers 2063, Stanford University, Graduate School of Business.
- Michael Cohen & Rui Huang & Chen Zhu, 2012. "The Use of Voluntary Marketing Initiatives to Improve the Nutritional Profile of Kids Cereals," Working Papers 11, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
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More about this item
KeywordsOptimal pricing; Consideration sets; Value of consumer information; Asymmetric price competition;
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