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Characteristics Of Online Banking Products And Services

Author

Listed:
  • BUCUR Luiza Emanuela

    (Bucharest University of Economic Studies)

Abstract

Online banking is the newest and least understood delivery channel for retail banking services. This article show how customers perceive Online Banking Services. Focuses on the issues associated with internet banking service quality. For customer service quality, focus is on access, credibility, communication, understanding the costumer and collaboration. For online banking services focus is on: ease of use, accuracy, timelines, aesthetics and security. For banking service product quality focus is on product variety.

Suggested Citation

  • BUCUR Luiza Emanuela, 2015. "Characteristics Of Online Banking Products And Services," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 67(5), pages 33-46, September.
    • Handle: RePEc:blg:reveco:v:67:y:2015:i:5:p:33-46
    as

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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/67503bucur.pdf
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    More about this item

    Keywords

    online banking services; customer services; online banking benefits; customer satisfaction;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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