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Comparative Analysis Of The Tourist Activity At The Level Of South-West Oltenia Region

Author

Listed:
  • Bogdan BUDICA

    (University of Craiova)

  • Adrian Florin Budica-Iacob

    (University of Craiova)

Abstract

The goal of this paper was to conduct a thorough analysis on the tourist activity at the level of South-West Oltenia Region. Thus, the instruments used to fulfill this task were the indicators of the tourist activity, such as: the number of arrivals, number of guest nights, number of tourist accommodations or the number of bedplaces/days. I used for this analysis broader intervals of time: 1990-2000 and 2000-2014 – in order to better observe the variations of each of these indicators. Moreover, I also wanted to sketch out the strategy for the development of tourism in this region and so I pointed out the central objective as well as the priorities that are to be addressed so that the implementation of the general strategy could be effective.

Suggested Citation

  • Bogdan BUDICA & Adrian Florin Budica-Iacob, 2015. "Comparative Analysis Of The Tourist Activity At The Level Of South-West Oltenia Region," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 228-235, May.
  • Handle: RePEc:aio:manmar:v:xiii:y:2015:i:1:p:228-235
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    More about this item

    Keywords

    tourist activity; number of arrivals; number of overnight stays; strategy; objective;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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