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Cirque du Soleil (Canada)

In: Worldwide Casebook in Marketing Management

Author

Listed:
  • Luiz Moutinho

Abstract

The following sections are included:IndustryCompany informationCompany historyCirque du SoleilThe $600 million circus maximusMarket/MarketingFollow Cirque du Soleil's marketing footstepsHow cirque du Soleil uses email to sell out showsResultsDubai approaches cirque du soleilCirque du Soleil opens first permanent show in AsiaNational group announces Cirque du Soleil sponsorshipCirque du Soleil Dubai to open in 2010LG Sponsors Cirque du Soleil 2006 Delirium TourBMW to sponsor Cirque du SoleilBlue Ocean StrategyBehind the scenes with a brandOctober 2003 – D'amico, cesvet to head marketing ‘dream team’Promoting creativity business strategyReferences

Suggested Citation

  • Luiz Moutinho, 2016. "Cirque du Soleil (Canada)," World Scientific Book Chapters, in: Worldwide Casebook in Marketing Management, chapter 11, pages 367-398, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814689618_0011
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    More about this item

    Keywords

    Marketing Management; Innovation; British Airways; Red Bull; Nintendo; Google; Microsoft; Cacharel;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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