Young People’S Perceptions Towards Sexuality In Advertising
Whether it`s subtle allusions or explicit images, whether it sells chocolate, cars or condoms, sexuality is more and more present in nowadays advertising. In this context, a series of questions become legitimate to be asked: Does sex sell? Are a provocative attitude, few clothes and explicit gestures efficient? Can they determine us to prefer a certain brand and buy it? In our study we analyze the Romanian college educated young people’s perceptions and opinions towards sexuality in advertising. The results were obtained through a qualitative research. More exactly, we organized two homogenous focus groups taking into account gender (one was made up of women and another of men), age (between 23 and 25 year-old), residence (urban environment) and education level (university studies). The conclusions are in line with the scientific literature and emphasize the difference between men and women regarding the perception towards sexuality in advertising.
Volume (Year): XIII (2015)
Issue (Month): 1 (May)
|Contact details of provider:|| Postal: Str. A.I. Cuza nr. 13, Craiova|
Phone: 004 0251 411317
Fax: 004 0251 411317
Web page: http://feaa.ucv.ro/
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Kineta H Hung & Stella Yiyan Li & Russell W Belk, 2007. "Glocal understandings: female readers’ perceptions of the new woman in Chinese advertising," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 38(6), pages 1034-1051, November.
When requesting a correction, please mention this item's handle: RePEc:aio:manmar:v:xiii:y:2015:i:1:p:63-77. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Catalin Barbu)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.