Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General

2011

• Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2011, "Marketing is all about taking money from customers (an application of Tobit model)," MPRA Paper, University Library of Munich, Germany, number 34762.
• Ben Youssef, Slim & Dridi, Dhouha, 2011, "National advertising and cooperation in a manufacturer-two-retailers channel," MPRA Paper, University Library of Munich, Germany, number 35016, Nov.
• Kaluzhsky, Mikhail, 2011, "Перспективные Формы Продвижения Товаров В Условиях Мирового Экономического Кризиса
  [Prospective forms of promotion of goods in the global economic crisis]," MPRA Paper, University Library of Munich, Germany, number 62791.
• Sait Y. Kaygusuz, 2011, "Target Costing for New Product Development Process," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 2, issue 4, pages 1-19.
• Ruxandra-Irina POPESCU & Razvan-Andrei CORBOS, 2011, "The Strategic Analysis of Singapore`s Brand and Rebrand Campaigns," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 12, issue 2, pages 332-349, May.
• H. Murat MUTLU & Abdüllatif ÇEVİKER & Zeynep ÇİRKİN, 2011, "Tüketici Etnosentrizmi ve Yabancı Ürün Satın Alma Niyeti: Türkiye ve Suriye Üzerine Karşılaştırmalı Analiz," Sosyoekonomi Journal, Sosyoekonomi Society, issue 14(14).
• Eleina QIRICI, 2011, "Analysis of Consumers Profile as an Important Tool for Tourism Development," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, volume 1, issue 7, pages 1-12, December.
• Tim Prostka & Michel Clement & Eva Blömeke & Frank Sambeth, 2011, "Einfluss neuer Technologien auf Angebot und Nachfrage im belletristischen Buchmarkt," Schmalenbach Journal of Business Research, Springer, volume 63, issue 7, pages 714-744, November, DOI: 10.1007/BF03372858.
• Daniel Levy & Dongwon Lee & Haipeng (Allan) Chen & Robert J. Kauffman & Mark Bergen, 2011, "Price Points and Price Rigidity," The Review of Economics and Statistics, MIT Press, volume 93, issue 4, pages 1417-1431, November.
• Merima Cinjarevic & Kasim Tatic & Srdjan Petric, 2011, "See It, Like It, Buy It! Hedonic Shopping Motivations And Impulse Buying," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 9, issue 1, pages 3-15, June.
• Tatiana BASS, 2011, "Consumer Bihavior," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), volume 2, issue 1, pages 47-55, January -.
• Levy, Daniel & Lee, Dongwon & Chen, Haipeng (Allan) & Kauffman, Robert J. & Bergen, Mark, 2011, "Price Points and Price Rigidity," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 93, issue 4, pages 1417-1431.
• Lamine, Slim & Rohrer, Roland & Ruland, Moritz & Werner, Holger, 2011, "Marketing und Vertrieb als erfolgsrelevante Faktoren eines Unternehmens," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 03/2011.

2010

• Hsu, Jane Lu & Liu, Kang Ernest & Lee, Hwang-Jaw & Huang, Min-Hsin & Hung, Kelsey Jing-Ru, 2010, "The Influences Of Avian Influenza, Bse, And H1n1 Influenza On Attitudinal Changes In Meat Safety Issues," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany, European Association of Agricultural Economists, number 116405, DOI: 10.22004/ag.econ.116405.
• Revoredo-Giha, Cesar & Watts, D. & Leat, Philip M.K., undated, "An analysis of Marketing Channels of Local Food in Scotland," 116th Seminar, October 27-30, 2010, Parma, Italy, European Association of Agricultural Economists, number 95223, DOI: 10.22004/ag.econ.95223.
• Revoredo-Giha, Cesar & Watts, D. & Leat, Philip M.K., 2010, "An Analysis Of Marketing Channels Of Local Food In Scotland," Working Papers, Scotland's Rural College (formerly Scottish Agricultural College), Land Economy & Environment Research Group, number 109409, Oct, DOI: 10.22004/ag.econ.109409.
• Mamica Nene & Eleina Qirici, 2010, "Determining Factors Of Foreign Direct Investments In Albania," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 57, pages 369-390, november.
• Assist. Silvia Puiu Ph. D Student & Assist. Cristina Claudia Ploscaru Ph. D Student, 2010, "Strategic Option Of Mobile Phone Operator Orange Under Crisis Conditions," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-7, May.
• Assoc. Prof. Adriana Scriosteanu Ph. D. & Prof. Daniela Popescu Ph. D., 2010, "Customer Loyalty - The Major Goal Of Customer Relationship Management," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-7, May.
• Lecturer Cătălin Mihail Barbu Ph. D & Lecturer Flaviu Meghişan Ph. D, 2010, "Revenues Management In The Marketing Of Services," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-8, May.
• Lecturer Flaviu Meghişan Ph. D & Lecturer Cătălin Mihail Barbu & Lecturer Constantin Răzvan Mihai Barbu Ph.D, 2010, "Consumers Of The World Exclaim:"We Want Social Responsibility, Public Policy And Corporate Ethics!"," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-8, May.
• Erika KULCSÁR, 2010, "Discriminant Analysis In Marketing Research," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 146-152, May.
• Luigi DUMITRESCU & Mircea FUCIU, 2010, "The Role Of Database Marketing In The Operationalization Of The Services Relationship Marketing," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 15-24, May.
• Maria Carmen IORDACHE & Ionela RIZEA & Denisa PARPANDEL, 2010, "Information Documents – Primordial Instruments In Tourist Communication," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 153-160, May.
• Anubhav Anand MISHRA, 2010, "Consumer Decision-Making Styles And Young-Adult Consumers: An Indian Exploration," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 229-246, November.
• Cristina LEOVARIDIS, 2010, "Comparative Aspects Regarding Consumption And Consumers In European Countries," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 247-257, November.
• Ashish GUPTA, 2010, "A Study On Customer Relationship Management In Consumer Markets: Grandiosity/ Reality?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 258-272, November.
• Ruxandra Irina POPESCU & Razvan-Andrei CORBOS, 2010, "The Role Of Tourism Marketing In The Strategic Development Of The Town Of Rovaniemi," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 273-286, November.
• Erika KULCSÁR, 2010, "Is There Any Difference Between The Attitude Of Romanian Tourists As Compared To The Foreign Ones?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 317-322, November.
• Maria Alina JURCA, 2010, "The Forms Of Unconventional Advertising – A Theoretical Approach," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 323-333, November.
• Vlad ROSCA, 2010, "Celebrity Endorsement In Advertising," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 365-372, November.
• Meda Roxana OLAHUT & Raluca COMIATI, 2010, "The Role Of The Aesthetics In The Making Of A Brand," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 411-416, November.
• Codrin POPA & Iulia BERTEA, 2010, "The Border Between Business Intelligence And Psychology- Segmentation Based On Customer Behavior," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue S1, pages 109-114, June.
• Silvia PUIU, 2010, "Evolution Of The Main Retailers On The Romanian Market," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue S1, pages 115-122, June.
• Marinela GHERES & Alexandra GOGOZAN, 2010, "Environmental Benchmarking For Local Authorities," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue S1, pages 17-30, June.
• Catalin Mihail BARBU & Radu Florin OGARCA & Mihai Razvan Constantin BARBU, 2010, "Branding In Small Business," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue S1, pages 31-38, June.
• Lidia Elena ALEXA, 2010, "Urban Marketing And Its Impact Over The Competition Between Cities," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue S1, pages 39-42, June.
• Ruxandra Irina POPESCU & Razvan-Andrei CORBOS, 2010, "The Implications Of The Improvement Of Marketing Activity On The Performance Of Central University Library In Bucharest," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue S1, pages 48-67, June.
• Alexandra-Maria TÎRCA & Gabriela Cecilia STANCIULESCU & Alexandru CHIS & Mihai Florin BACILA, 2010, "Managing The Visitor Experience On Romanian Religious Sites: Monasteries Abbots’ Perceptions," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue S1, pages 5-16, June.
• Patricea Elena BERTEA, 2010, "Scales For Measuring Perceived Risk In E-Commerce - Testing Influences On Reliability," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue S1, pages 81-92, June.
• Assist. Maracine Mihaela, 2010, "The Concept Of Stress And Ways Of Managing It," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 14, pages 69-74, April.
• Assist. Erika Kulcsár Ph. D Student & Ec. Zsuzsánna Bokor, 2010, "Study On Decision –Making In The Family (Quantitative Marketing Research Conducted In Sfantu Gheorghe And Surrounding Areas)," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 15, pages 72-77, November.
• Lect. Flaviu Meghişan Ph.D & Assoc. Prof. Liviu Crăciun Ph.D & Lect. Cătălin Mihail Barbu Ph.D, 2010, "Corporate Social Responsibility And Marketing," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 15, pages 78-84, November.
• Monica Cojocaru Ph.D Student, 2010, "Impact Of Culture On Global Marketing," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 15S, pages 53-58, November.
• StremÅ£an Filimon & Achim Moise Ioan & Radu Lucian Alexandru & Radoviciu Ruxandra, 2010, "Blog Marketing - A Relevent Instrument Of The Marketing Policy," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 12, pages 1-29.
• Erkan Akar, 2010, "Social Networking Sites As A Type Of Virtual Communities €“ Processing As A Marketing Communication Channel," Anadolu University Journal of Social Sciences, Anadolu University, volume 10, issue 1, pages 107-122, January.
• Kerim Banar & Vedat Ekergil, 2010, "Service Quality Of Members Of Accounting Profession: The Relationship Between Servis Quality To Costumer Satisfaction Eskä°Åžehä°R Application," Anadolu University Journal of Social Sciences, Anadolu University, volume 10, issue 1, pages 39-60, January.
• Cagatan Taskin & Omer Akat & Zuheyla Erol, 2010, "Determining Consumer Choice Criteria In Bank Selection: A Research In Bursa," Anadolu University Journal of Social Sciences, Anadolu University, volume 10, issue 3, pages 11-22, September.
• Luminita Zait & Laura Timiras & Bogdan Nichifor, 2010, "Market orientation – a pertinent solution in reevaluating traditional marketing," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 15.
• Mihal Stoyanov, 2010, "Modern concept on the consumer choice as a rational behavior, encouraged by means of sales promotion techniques," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 101-116.
• Ovidiu Ioan Moisescu & Dung Anh Vu, 2010, "A Study Of The Relation Between Brand Loyalty And Consumer Involvement With Purchase Decision And Product Class," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Daniel Levy & Dongwon Lee & Haipeng (Allan) Chen & Robert J. Kauffman & Mark Bergen, 2010, "Price Points and Price Rigidity," Working Papers, Bar-Ilan University, Department of Economics, number 2010-21, Dec.
• Daniel Levy & Frank Smets, 2010, "Price Setting and Price Adjustment in Some European Union Countries: Introduction to the Special Issue," Working Papers, Bar-Ilan University, Department of Economics, number 2010-22, Dec.
• Luigi Dumitrescu & Mircea Fuciu, 2010, "The Role Of Database Marketing In The Operationalization Of The Services Relationship Marketing," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 5, issue 1, pages 80-91, april.
• Alena AUDZEYEVA & Barbara SUMMERS & Klaus Reiner SCHENK-HOPPE, 2010, "Do Public Real Estate Returns Really Lead Private Returns?," Swiss Finance Institute Research Paper Series, Swiss Finance Institute, number 10-46, Nov.
• Ana María Arboleda Arango & Diego Gabriel Enriquez Rodríguez & Alexandra González Delgado, 2010, "El Caso De La Administración Del Tiempo En Los Estudiantes De La Universidad Icesi: Una Guía A Través De Una Investigación Cualitativa," Estudios Gerenciales, Universidad Icesi.
• José Luis Saavedra Torres, 2010, "Caso De Estudio: Re-Lanzamiento Del Toyota Corolla," Estudios Gerenciales, Universidad Icesi.
• Francoise Contreras & Fernando Ju�rez & David Barbosa & Ana Fernanda Uribe, 2010, "Estilos de Liderazgo, Riesgo Psicosocial y Clima Organizacional en un grupo de empresas Colombianas," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada.
• Milton Ricardo Ospina Díaz & Pedro Emilio Sanabria Rangel, 2010, "Un enfoque de mercadeo de servicios educativos para la gestión de las organizaciones de educación superior en Colombia: el modelo Migme," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada.
• Viorica Ionascu & Daniela Vladu, 2010, "The European consumer’s profile in a global world," The Annals of Dimitrie Cantemir Christian University. Economy, Commerce and Tourism Series, Faculty of Management in Tourism and Commerce Bucharest, "Dimitrie Cantemir" Christian University, Bucharest, Romania, volume 2, issue 1, pages 34-37, June.
• Basu, Kaushik, 2010, "A marketing scheme for making money off innocent people: A user's manual," Economics Letters, Elsevier, volume 107, issue 2, pages 122-124, May.
• Haase, Fee-Alexandra, 2010, "Towards a Theory for Professional Communications. Discourse and Communication Elements in Contemporary Marketing and PR Strategies," Entelequia. Revista Interdisciplinar, Entelequia y Servicios Académicos Intercontinentales SL, issue 11, pages 75-92, Spring.
• Daniel Levy & Frank Smets, 2010, "Price setting and price adjustment in some European Union Countries: introduction to the special issue," Post-Print, HAL, number hal-02387735, Mar, DOI: 10.1002/mde.1502.
• Susan Baxter, 2010, "Evidence On The Marketing Approaches Targeting Gay And Lesbian Consumers," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 2, pages 125-139.
• Hsin Hsin Chang & Mohamad Rizal Bin Abdul Hamid, 2010, "An Empirical Investigation Of Internet Banking In Taiwan," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 2, pages 39-47.
• Framarz Byramjee & Parimal Bhagat & Andreas Klein, 2010, "The Moderating Role Of Relationship Quality In Determining Total Value Orientation," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 2, pages 49-62.
• Andreas Klein & Parimal Bhagat, 2010, "We-Commerce: Evidence On A New Virtual Commerce Platform," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 4, pages 107-124.
• Peter LYONS, 2010, "A Financial Analysis of Mobile Money Services," Communications & Strategies, IDATE, Com&Strat dept., volume 1, issue 79, pages 29-40, 3rd quart.
• Celile ÖZÇİÇEK DÖLEKOĞLU & Ali KARA & Gürkan EREL & Oscar W DeShields, 2010, "A Conjoint analysis of Turkish consumer preferences for energy drinks," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 25, issue 290, pages 89-108.
• Öznur YURT & Melike D. KAPLAN & Işık Özge YUMURTACI & Tunçdan BALTACIOĞLU, 2010, "Brand elevation in supply chains," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 25, issue 291, pages 79-94.
• Tülin URAL, 2010, "Ergenlerin reklamlara duyduğu güvensizlik:Türk kültüründe bir çalışma," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 25, issue 297, pages 57-95.
• Kathleen Cleeren & Frank Verboven & Marnik G. Dekimpe & Katrijn Gielens, 2010, "Intra- and Interformat Competition Among Discounters and Supermarkets," Marketing Science, INFORMS, volume 29, issue 3, pages 456-473, 05-06, DOI: 10.1287/mksc.1090.0529.
• de Meza, David Emmanuel & Irlenbusch, Bernd & Reyniers, Diane, 2010, "Disclosure, Trust and Persuasion in Insurance Markets," IZA Discussion Papers, IZA Network @ LISER, number 5060, Jul.
• Marieke Huysentruyt & Daniel Read, 2010, "How do people value extended warranties? Evidence from two field surveys," Journal of Risk and Uncertainty, Springer, volume 40, issue 3, pages 197-218, June, DOI: 10.1007/s11166-010-9094-9.
• Aleksandra Pisnik Korda & Boris Snoj, 2010, "Development, Validity and Reliability of Perceived Service Quality in Retail Banking and its Relationship With Perceived Value and Customer Satisfaction," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 8, issue 2, pages 187-205.
• Sidorchuk, Roman, 2010, "Review the Moscow wholesale market fish sticks with simulation of different flavors," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 0, January.
• Sidorchuk, Roman, 2010, "Review of Moscow wholesale market for imported meat products in 2002," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 0, January.
• Sidorchuk, Roman, 2010, "Review the Moscow market of raw sausages produced in Russia," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 0, January.
• Sidorchuk, Roman, 2010, "Review the Moscow wholesale market meat delicacies," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 0, January.
• Sidorchuk, Roman, 2010, "Review the Moscow wholesale market meat delicacies imported," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 0, January.
• Sidorchuk, Roman, 2010, "Moscow wholesale market meat delicacies in 2003," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 0, January.
• Sidorchuk, Roman, 2010, "Moscow wholesale market of imported smoked sausages," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 0, January.
• Sidorchuk, Roman, 2010, "Review the Moscow wholesale market meat delicacies and sausages," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 0, January.
• Sidorchuk, Roman, 2010, "Moscow wholesale market meat delicacies (the market of portioned cuts)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 0, January.
• Sidorchuk, Roman, 2010, "Moscow wholesale market portioned cuts meat delicacies," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 0, January.
• Sidorchuk, Roman, 2010, "Prospects for the development of the market of meat and meat products," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 0, January.
• Sidorchuk, Roman, 2010, "Marketing and key success factors in wholesale trade," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 0, January.
• Sidorchuk, Roman, 2010, "Moscow wholesale market meat delicacies and sausages in late 1999 and early 2000," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 0, January.
• Sidorchuk, Roman, 2010, "Review of the Moscow wholesale market for imported meat products for the second half of 2001," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 0, January.
• Sidorchuk, Roman, 2010, "Review of Moscow wholesale market of delicious sausages imported in 2002," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 0, January.
• Sidorchuk, Roman, 2010, "Corporate WEB-site, as the strategy of the company on the Internet," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 0, January.
• Sidorchuk, Roman, 2010, "Virtual market meat," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 0, January.
• Sidorchuk, Roman, 2010, "Sprats in the Moscow market of canned fish," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 0, January.
• Sidorchuk, Roman, 2010, "Sprats in the Moscow market of canned fish," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 0, January.
• Sidorchuk, Roman, 2010, "Review of the Moscow market of salted salmon," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 0, January.
• Tanel Mehine, 2010, "Do Yellow Price Tags Matter To Consumers? The Relationship Between The Presentation Of The Price And The Reference Price," University of Tartu - Faculty of Economics and Business Administration Working Paper Series, Faculty of Economics and Business Administration, University of Tartu (Estonia), number 75.
• Petrescu Eva-Cristina & Ioncica Diana, & Petrescu Marian,, 2010, "Studying the Factors Which Influence Consumer Behavior on the Insurance Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1229-1233, May.
• Petrescu Marian, & Ioncic? Diana Eugenia, & Petrescu Eva-Cristina,, 2010, "Exogenous Factors Influencing Consumer Behavior on the Insurance Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1234-1238, May.
• Iordache Maria Carmen & Ciochina Iuliana, 2010, "Planning Marketing Activity during Periods of Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 395-400, October.
• Saseanu C. Andreea Simona & Toma Sorin George & Zgura Ion Daniel, 2010, "Evolution and Perspectives of E-Commerce in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 714-718, October.
• Neven Seric & Maljic Vinko & Mate Perisic, 2010, "Modelling Of Marketing Strategies For The Single Markets Vs Marketing Strategy For The Global Market:Case Study Mobiexplore," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, volume 4, issue 1, pages 63-65, February.
• Mihaela Marcu & Cristina Gherman, 2010, "The Efficiency Of Promotional Instruments Related To The Product Life Cycle Stages," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 10, issue 1, pages 169-176.
• Maria Antónia Rodrigues & João F. Proença, 2010, "SST and the Consumer Behaviour in Portuguese Financial Services," FEP Working Papers, Universidade do Porto, Faculdade de Economia do Porto, number 358, Jan.
• Besana, Angela, 2010, "Internet Marketing in Cultural Industries: from movie to arts," MPRA Paper, University Library of Munich, Germany, number 19825, Jan.
• Chi, Feng & Yang, Nathan, 2010, "Twitter in Congress: Outreach vs Transparency," MPRA Paper, University Library of Munich, Germany, number 23597, May, revised 22 Jun 2010.
• Saleem, Salman & Salaria, Dr Rashid, 2010, "Few determinants of compulsive buying of youth in Pakistan," MPRA Paper, University Library of Munich, Germany, number 23981.
• Pillai, Rajasekharan & Thomas, Julia & Prasad, Saloni, 2010, "Pester Power as a Diasporic Dilemma:A Study on the Expatriate Indians in Bahrain," MPRA Paper, University Library of Munich, Germany, number 24177, Oct.
• Flynn, Sean Masaki & Greenberg, Adam Eric, 2010, "Does Weather Actually Affect Tipping? An Empirical Analysis of Time Series Data," MPRA Paper, University Library of Munich, Germany, number 25118, May.
• G, Thiagarajan & Nakkeeran, Senthilkumar & Arockiasamy, Arulraj, 2010, "Mediating effects of broadband consumers’ behavior in India," MPRA Paper, University Library of Munich, Germany, number 26840, Jul, revised 27 Jul 2010.
• Levy, Daniel & Smets, Frank, 2010, "Price Setting and Price Adjustment in Some European Union Countries: Introduction to the Special Issue," MPRA Paper, University Library of Munich, Germany, number 27617, Feb.
• Dumea, Andrei Cosmin & Mariciuc, Dragos Florentin, 2010, "The marketing spirit from the perspective of moral values," MPRA Paper, University Library of Munich, Germany, number 39300, Jun, revised Jun 2012.
• Kozmenko, Serhiy & Vasil’yeva, Tetyana & Leonov, Serhiy, 2010, "The structuring of components of the net domestic product according to the innovation criterion," MPRA Paper, University Library of Munich, Germany, number 50787, Dec.
• Pepe, Cosetta & Musso, Fabio & Risso, Mario, 2010, "The social responsibility of retailers and small and medium suppliers in international supply chains," MPRA Paper, University Library of Munich, Germany, number 57943, revised 2010.
• Kaluzhsky, Mikhail, 2010, "Мировой Экономический Кризис И Маркетинговая Деятельность В России
  [The global economic crisis and marketing activities in Russia]," MPRA Paper, University Library of Munich, Germany, number 62786, Apr.
• Dagmar Skokanová, 2010, "Main differences in Body Image (BI) perception between American and Chinese consumers: selected research results," Ekonomika a Management, Prague University of Economics and Business, volume 2010, issue 3.
• Ivan-Damir Anic, 2010, "Attitudes and purchasing behavior of consumers in domestic and foreign food retailers in Croatia," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 28, issue 1, pages 113-133.
• Sirvan Sen Demir, 2010, "The Relationship among Push Factors, Information Search and Satisfaction in Holiday Purchasing Process: A Survey on Domestic Tourists," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 1, issue 4, pages 119-119.
• Ahasanul Haque & Sabbir Rahman & Mahbubur Rahman, 2010, "Factors Determinants the Choice of Mobile Service Providers: Structural Equation Modeling Approach on Bangladeshi Consumers," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 1, issue 3, pages 1-17.
• Shakir Hafeez & SAF Hasnu, 2010, "Customer Satisfaction for Cellular Phones in Pakistan: A Case Study of Mobilink," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 1, issue 3, pages 1-35.
• Cagatan Taskin & Omer Akat, 2010, "Measurement of Consumer Based Brand Equity Using Structural Equation Modeling and A Research in Durable Consumer Goods Sector," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 1, issue 2, pages 1-1.
• Corrado De CECCO & Iuliana CETINĂ & Violeta RĂDULESCU & Mircea DRĂGHICI, 2010, "Specifics Of The Marketing Audit In The Financial-Banking Sector," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 1, issue 3, pages 127-137.
• Petronela Iuliana GEANGU & Daniel Adrian GÂRDAN & Iuliana CETINĂ & Elena GURGU, 2010, "How The Marketing Research Affects The Improvement In The Dental Doctor-Patient Relation," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 1, issue 3, pages 139-151.
• Maja Cosic & Milenko D. Djuric, 2010, "Relationship Marketing In The Tourist Services Sector," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 1, issue 1, pages 53-60.
• D. MEHTA & Anand GARG & Naveen K. MEHTA, 2010, "Rural buyers' perception about mosquito repellants," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 13, issue 1, pages 43-52, June.
• Ruxandra-Irina POPESCU & Razvan-Andrei CORBOS, 2010, "A Review of Strategic Options for Achieving a Country Brand for Romania," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 11, issue 5, pages 881-893, December.
• Benjamin Polak & Rupert Stadler & Mark Heitmann & Andreas Herrmann & Marc Cäsar & Jan Landwehr, 2010, "Aufpreise oder Gesamtpreise? Wirkung der Preisdarstellung auf das individuelle Entscheidungsverhalten," Schmalenbach Journal of Business Research, Springer, volume 62, issue 8, pages 911-932, December, DOI: 10.1007/BF03373683.
• Daniel Levy & Frank Smets, 2010, "Price setting and price adjustment in some European Union Countries: introduction to the special issue," Managerial and Decision Economics, John Wiley & Sons, Ltd., volume 31, issue 2-3, pages 63-66, DOI: 10.1002/mde.1502.
• Costinel DOBRE, 2010, "Thoughts on the Chameleon Consumer and the Chaotic Marketing," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 3, issue 2(10), pages 73-78.
• Levy, Daniel & Smets, Frank, 2010, "Price Setting and Price Adjustment in Some European Union Countries," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 31, issue 2‐3 (Spec, pages 63-66.

2009

• Liu, Kang Ernest & Huang, Min-Hsin & Hsu, Jane Lu & Lee, Hwang-Jaw, 2009, "Avian Influenza Threat and its Potential Impact on Demand for Chicken and Eggs," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin, Agricultural and Applied Economics Association, number 49297, DOI: 10.22004/ag.econ.49297.
• Victoria Ann SEITZ & Olesia LUPU & Nabil RAZZOUK & Ka Man Carman CHU, 2009, "Print Advertising In The Us And Hong Kong: A Comparative Analysis," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 4, pages 125-148, November.
• Professor Dr. Tudor Nistorescu & Junior Assistant PhD Student Silvia Puiu, 2009, "Strategic Orientations In Retail Industry During Economic Crises," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 37, pages 15-21, May.
• Ovidiu I. MOISESCU, 2009, "The Importance Of Brand Awareness In Consumers’ Buying Decision And Perceived Risk Assessment," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 103-110, November.
• Bistra Vassileva, 2009, "Corporate Social Responsibility – Corporate Branding Relationship: An Empirical Comparative Study," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 13-28, November.
• Ciprian Marcel POP & Andrei Mircea SCRIDON & Dan Cristian DABIJA, 2009, "A Evaluation Of Consumer’S Preferences In The Cluj-Napoca Retail Market Based On A Multinomial Logit Model," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 69-74, November.
• Marius Balasescu, 2009, "The assimilation of marketing concept by retail companies in Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 89-95, November.
• Cristinel Constantin, 2009, "The Role Of Relationship Marketing On Insurance Market During The Crisis Periods," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 96-102, November.
• Ovidiu Ioan Moisescu, 2009, "The Relation Between Unaided Brand Awareness And Brand Commercial Performance: A Study Among Urban Romanian Consumers," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Neamtu Adina & Neamtu Liviu, 2009, "Evolution Tendencies of Educational Market’s Capacity and Structure," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, volume 1, pages 23-34, May.
• Ana María Arboleda Arango & Claudia Viviana Rodríguez & Juan Pablo Valencia, 2009, "Más Que Tácticas Para Sobrevivir," Estudios Gerenciales, Universidad Icesi.
• Ana María Arboleda Arango, 2009, "La Actitud Del Consumidor Según La Percepción De Justicia Organizacional," Estudios Gerenciales, Universidad Icesi.
• José Joaquín Ortiz Bojacá, 2009, "Fronteras de la investigación contable-financiera-económica: autonomía e interdisciplinariedad," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada.
• Kalka, Regine & Krähling, Sabrina, 2009, "Multimedia based Public Relations in German Trade Fair Companies
  [Multimediale Public Relations bei Messegesellschaften]," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 07, Mar.
• Gerhards, Claudia & Ferschke, Stephanie, 2009, "Branded entertainment on TV from the perspectives of system theory and principal agent theory
  [Branded Entertainment im TV: Ein Bestimmungsversuch aus Sicht der Systemtheorie und der Prinzipal-Agent-Theorie und Handlungsempfehlungen für das Schnit," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 09, Apr.
• Kozinets , Robert & Wojnicki , Andrea C. & Wilner , Sarah J. S. & De Valck , Kristine, 2009, "Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities," HEC Research Papers Series, HEC Paris, number 980, May.
• Basu, Kaushik, 2009, "A Marketing Scheme for Making Money off Innocent People: A User's Manual," Working Papers, Cornell University, Center for Analytic Economics, number 09-09, Jun.
• Martha Poon, 2009, "From New Deal institutions to capital markets: commercial consumer risk scores and the making of subprime mortgage finance," CSI Working Papers Series, Centre de Sociologie de l'Innovation (CSI), Mines ParisTech, number 014, Jan.
• van der Lans, R.J.A. & van Bruggen, G.H. & Eliashberg, J. & Wierenga, B., 2009, "A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2009-029-MKT, May.
• Kaushik Basu, 2009, "A Marketing Scheme for Making Money off Innocent People: A User’s Manual," Working Papers, eSocialSciences, number id:2341.
• Sumitro Banerjee & Miklos Sarvary, 2009, "How incumbent firms foster consumer expectations, delay launch but still win the markets for next generation products," Quantitative Marketing and Economics (QME), Springer, volume 7, issue 4, pages 445-481, December, DOI: 10.1007/s11129-009-9071-2.
• Mateja Kos Koklic & Irena Vida, 2009, "A Strategic Household Purchase: Consumer House Buying Behavior," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 7, issue 1, pages 75-96.
• Besana, Angela, 2009, "The Italian Art Market and the importance of communication strategies: from fairs to auction houses’ best practices," MPRA Paper, University Library of Munich, Germany, number 10513, Jan, revised 28 Jan 2009.
• Ward, David & Lasen, Marta, 2009, "An Overview of Needs Theories behind Consumerism," MPRA Paper, University Library of Munich, Germany, number 13090, Jan.
• Bonache, Adrien & Moris, Karen, 2009, "Nonlinear and chaotic patterns in Japanese video game console sales and consequences for management control," MPRA Paper, University Library of Munich, Germany, number 18196, Sep.
• Sidorchuk, Roman, 2009, "Предпринимательство И Маркетинг
  [Entrepreneurship and marketing]," MPRA Paper, University Library of Munich, Germany, number 19115, May.
• Pillai, Rajasekharan & Babu, Febina & Hameed, Hana & Rajan, Remya & Vijay, Shiji, 2009, "How Fragrant are perfumes? A Micro Perspective from Middle East," MPRA Paper, University Library of Munich, Germany, number 19591, Jun, revised Nov 2009.
• Azar, Ofer H., 2009, "Do consumers make too much effort to save on cheap items and too little to save on expensive items? experimental results and implications for business strategy," MPRA Paper, University Library of Munich, Germany, number 20962.
• Afzal, Sarwat, 2009, "Marketing Capability, Strategy and Business Performance in Emerging Markets of Pakistan," MPRA Paper, University Library of Munich, Germany, number 23642, Nov.
• Soproni, Luminita & Stoica, Alina & Drinda, Roxana, 2009, "Placing Romania in the European and International Market: The Role of Image in building a Nation Identity," MPRA Paper, University Library of Munich, Germany, number 44723.
• Kamaladevi B, 2009, "Customer Experience Management in Retailing," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 12, issue 34, pages 31-60, (4).
• Jan R. Landwehr & Andreas Herrmann & Mark Heitmann, 2009, "To be different or to be average?
  [Die Attraktivität des Durchschnittsprodukts]," Schmalenbach Journal of Business Research, Springer, volume 61, issue 3, pages 226-250, May, DOI: 10.1007/BF03372821.
• Benjamin Polak & Andreas Herrmann & Mark Heitmann & Marc Cäsar & Jan Landwehr, 2009, "„Radio oder Schiebedach?“–Wirkung von mentalen Budgets auf das individuelle Produktwahlverhalten," Schmalenbach Journal of Business Research, Springer, volume 61, issue 7, pages 783-803, November, DOI: 10.1007/BF03373668.
• Marco Valente, 2009, "Markets fo Heterogeneous Products: a Boundedly Rational Consumer Model," LEM Papers Series, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy, number 2009/11, Sep.
• Marco Cioppi & Andrea Buratti, 2009, "The Strategic Role of Marketing Communication in he SME: the Case of Fornari SpA," Working Papers, University of Urbino Carlo Bo, Department of Economics, Society & Politics - Scientific Committee - L. Stefanini & G. Travaglini, number 0907, revised 2009.
• David WARD & Marta LASEN, 2009, "An Overview Of Needs Theories Behind Consumerism," Journal of Applied Economic Sciences, Spiru Haret University, Faculty of Financial Management and Accounting Craiova, volume 4, issue 1(7)_ Spr.
• Dührkop, Claudia, 2009, "Betriebswirtschaftliche Besonderheiten von Zeitschriften und Zeitschriftenverlagen," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 04/2009.

2008

• Goldstein, Robin & Almenberg, Johan & Dreber, Anna & Emerson, John W. & Herschkowitsch, Alexis & Katz, Jacob, 2008, "Do More Expensive Wines Taste Better? Evidence From A Large Sample Of Blind Tastings," Working Papers, American Association of Wine Economists, number 37328, Apr, DOI: 10.22004/ag.econ.37328.
• Claudia-Elena Þuclea & Ana-Mihaela Pãdurean, 2008, "Competitiveness In Hospitality Industry: Romanian Style," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 6, issue 1, pages 105-114, November.
• Tudor Nistorescu & Catalin M. BARBU, 2008, "Retail store design and environment as branding support in the services marketing," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 6, issue 1, pages 11-17, November.
• Jasmina GRZINIC, 2008, "Trends in croatian hotel industry," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 6, issue 1, pages 122-128, November.
• Nicoleta Cristache & Irina Susanu & Sofia David, 2008, "The influence of product value during the process of purchase decision," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 6, issue 1, pages 139-144, November.
• Simona BALASESCU & Marius BALASESCU, 2008, "Research On Obtaining And Using Marketing Information In Commerce Companies," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 6, issue 1, pages 161-168, November.
• Sorin Prada, 2008, "The evolution of retail in Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 6, issue 1, pages 169-174, November.
• Mircea Andrei SCRIDON, 2008, "Understanding Customers - Profiling And Segmentation," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 6, issue 1, pages 175-184, November.
• Ilie BUDICA, 2008, "Improvement strategies of the Romanian tourism management," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 6, issue 1, pages 18-26, November.
• Valerica Olteanu, 2008, "Modern marketing,determinant concept in the reappraisal of business and organizational professions and of training professionals in the new economy," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 6, issue 1, pages 5-10, November.
• Gheorghe MEGHISAN, 2008, "DEVELOPMENT approaches AND STRATEGIC MOVEMENTS WITHIN THE MOBILE TELECOMMUNICATION FIELD," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 6, issue 1, pages 51-58, November.
• Luigi Dumitrescu & Camelia Apostu, 2008, "The Business Value," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 6, issue 1, pages 83-88, November.