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The Influences Of Avian Influenza, Bse, And H1n1 Influenza On Attitudinal Changes In Meat Safety Issues

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Listed:
  • Hsu, Jane Lu
  • Liu, Kang Ernest
  • Lee, Hwang-Jaw
  • Huang, Min-Hsin
  • Hung, Kelsey Jing-Ru

Abstract

Consumption patterns for chicken and eggs have changed since the outbreak of the H5N1 avian influenza (AI) throughout the world, but its potential impact on demand has not been thoroughly unveiled. Our study examines some important factors influencing behavioral changes and estimates their marginal effects by employing the censored regression model to survey data in Taiwan. Results showed that risk perceptions, overall knowledge and some socio-demographic characteristics were profound in determining changes in consumption of chicken and eggs. Public health education programs informing consumers about the AI threat may reduce their negative perceptions; therefore, consumption of chicken and eggs would not be decreased significantly enough to damage related agricultural sectors.

Suggested Citation

  • Hsu, Jane Lu & Liu, Kang Ernest & Lee, Hwang-Jaw & Huang, Min-Hsin & Hung, Kelsey Jing-Ru, 2010. "The Influences Of Avian Influenza, Bse, And H1n1 Influenza On Attitudinal Changes In Meat Safety Issues," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116405, European Association of Agricultural Economists;Agricultural and Applied Economics Association.
  • Handle: RePEc:ags:eaa115:116405
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    File URL: http://purl.umn.edu/116405
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    References listed on IDEAS

    as
    1. Beach, Robert H. & Kuchler, Fred & Leibtag, Ephraim S. & Zhen, Chen, 2008. "The Effects of Avian Influenza News on Consumer Purchasing Behavior: A Case Study of Italian Consumers' Retail Purchases," Economic Research Report 56477, United States Department of Agriculture, Economic Research Service.
    2. Schroeder Ted C. & Tonsor Glynn T. & Pennings Joost M.E. & Mintert James, 2007. "Consumer Food Safety Risk Perceptions and Attitudes: Impacts on Beef Consumption across Countries," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 7(1), pages 1-29, December.
    3. Takashi Ishida & Noriko Ishikawa & Mototsugu Fukushige, 2010. "Impact of BSE and bird flu on consumers' meat demand in Japan," Applied Economics, Taylor & Francis Journals, vol. 42(1), pages 49-56.
    4. McDonald, John F & Moffitt, Robert A, 1980. "The Uses of Tobit Analysis," The Review of Economics and Statistics, MIT Press, vol. 62(2), pages 318-321, May.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    avian influenza; knowledge; risk perceptions; censored regression model; Taiwan; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy; C21; D12; M30;

    JEL classification:

    • C21 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Cross-Sectional Models; Spatial Models; Treatment Effect Models
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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