The Effects of Avian Influenza News on Consumer Purchasing Behavior: A Case Study of Italian Consumers' Retail Purchases
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"Consumer Purchasing Behavior in Response to Media Coverage of Avian Influenza,"
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KeywordsAvian influenza; bird flu; consumer behavior; food safety; poultry sales and consumption; risk perception and response; Agricultural and Food Policy; Health Economics and Policy; Institutional and Behavioral Economics; International Relations/Trade;
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