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What Drives Media Reporting of Food Safety Events? Evidence From U.S. Meat Recalls

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  • Beatty, Timothy
  • Katare, Bhagyashree

Abstract

This paper examines how the characteristics of a recall affect the volume of media coverage about that recall. We link data on media reports to a comprehensive list of virtually all recalls of meat products over the period 2001--2012. We find considerable evidence that, up to a point, the characteristics of a food recall significantly affect reporting about that recall. Specifically a one percent increase in the volume of meat recalled results in a 0.1 percent increase in media coverage. In addition, we find that media coverage is significantly larger for incidents related to bacterial contamination as compared to other types of recalls.

Suggested Citation

  • Beatty, Timothy & Katare, Bhagyashree, 2016. "What Drives Media Reporting of Food Safety Events? Evidence From U.S. Meat Recalls," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 239243, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea16:239243
    DOI: 10.22004/ag.econ.239243
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    Cited by:

    1. Neill, Clinton L. & Chen, Susan E., 2021. "Food Safety Events versus Media: Nonlinear Effects of Egg Recalls on U.S. Egg Prices," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 47(1), January.

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    Keywords

    Agribusiness; Agricultural and Food Policy; Consumer/Household Economics;
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