Market Orientation and Degree of Novelty
This study aims to examine the relationship between a responsive and a proactive market orientation and the degree of novelty. Data obtained via an Internet survey were analysed using structural equation modelling. An analysis of 325 Slovenian firms reveals that only a proactive market orientation is positively related to the degree of novelty. While there is no evidence of statistically significant differences in the examined relationships given the firm size and environmental characteristics, separate analyses in each group indicate that a proactive market orientation may be more important for small firms and firms operating amidst a higher level of technological turbulence. This study suggests that a distinction between a responsive and a proactive market orientation is important for a better understanding of the effect of a market orientation on the degree of novelty.
Volume (Year): 9 (2011)
Issue (Month): 1 ()
|Contact details of provider:|| Postal: Cankarjeva 5, SI-6104 Koper, PO BOX 345|
Phone: 05 610 20 00
Fax: 05 610 20 15
Web page: http://www.mgt.fm-kp.si
More information through EDIRC
|Order Information:|| Web: http://www.mgt.fm-kp.si Email: |
When requesting a correction, please mention this item's handle: RePEc:mgt:youmgt:v:9:y:2011:i:1:p:063-079. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alen Jezovnik)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.