Customer relationship management and its impact on entrepreneurial marketing: a literature review
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DOI: 10.1007/s11365-022-00800-x
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Cited by:
- Yangjie Huang & Jiali Zhang & Ying Xu & Yue Yuan & Mengting Zhang & Leilei Huang, 2025. "Digital entrepreneurial ecosystem and female entrepreneurial activity," Palgrave Communications, Palgrave Macmillan, vol. 12(1), pages 1-13, December.
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Keywords
Customer relationship management; CRM; Entrepreneurial marketing; Entrepreneurship; Literature review; State of the art;All these keywords.
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