IDEAS home Printed from https://ideas.repec.org/a/taf/ujbmxx/v46y2008i1p99-112.html
   My bibliography  Save this article

The Evolution and Development of Entrepreneurial Marketing

Author

Listed:
  • Gerald E. Hills
  • Claes M. Hultman
  • Morgan P. Miles

Abstract

The purpose of this paper is to discuss the evolution of entrepreneurial marketing (EM). First an historical perspective of the evolution of EM is offered and some central incidents are identified. Further, empirical indications of small and medium‐sized firm marketing behavior are reported and analyzed. Some distinctive differences between EM and administrative focused marketing are identified. This paper provides future scholars with a summary of how EM has evolved into a potential new school of marketing thought and offers several issues that should stimulate future research in EM.

Suggested Citation

  • Gerald E. Hills & Claes M. Hultman & Morgan P. Miles, 2008. "The Evolution and Development of Entrepreneurial Marketing," Journal of Small Business Management, Taylor & Francis Journals, vol. 46(1), pages 99-112, January.
    • Handle: RePEc:taf:ujbmxx:v:46:y:2008:i:1:p:99-112
    DOI: 10.1111/j.1540-627X.2007.00234.x
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1111/j.1540-627X.2007.00234.x
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1111/j.1540-627X.2007.00234.x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Maciej Woźniak & Marek Matejun & Fadhlur Rahim Azmi & Mior Harris Mior Harun & Fazlena Hamzah, 2023. "Technology Transfer Centers as Support Instruments for SMEs—Comparative Analysis of Poland and Malaysia," Sustainability, MDPI, vol. 15(22), pages 1-15, November.
    2. Jalal Rajeh Hanaysha, 2023. "Exploring the Relationship between Entrepreneurial Marketing Dimensions, Brand Equity and SME Growth," IIM Kozhikode Society & Management Review, , vol. 12(1), pages 22-38, January.
    3. Yu-Heng Chen, 2024. "The Innovative Entrepreneurial Marketing Journey and Sustainable Development of Southeast Asian Immigrants," Sustainability, MDPI, vol. 16(7), pages 1-24, March.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:ujbmxx:v:46:y:2008:i:1:p:99-112. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/ujbm .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.