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Content
January 2017, Volume 8, Issue 1
- 1-14 Does Corporate Image Really Matter in Service Recovery Context?
by Rania Mostafa - 15-29 Market Testing Procedures for B2C and B2B in Perspective of Radical Innovation
by Mehree Iqbal - 30-48 The Effect of E-Marketing and Outdoor Media Advertising on Exploratory Consumer Buying Behavior
by Abdul Waheed & Jianhua Yang - 49-63 Improving Customer Relations with Social Listening: A Case Study of an American Academic Library
by Margaret C. Stewart & Maria Atilano & Christa L. Arnold
October 2016, Volume 7, Issue 4
- 1-26 An Attempt to Explore Electronic Marketing Adoption and Implementation Aspects in Developing Countries: The Case of Egypt
by Hatem El-Gohary & Zeinab El-Gohary - 27-39 Impact of Athlete Role Model on the Behavioural Intentions of the Youth in Egypt
by Alaaeldin Hamdy Ahmed Mohamed & Dina Kamal Mahmoud & Kawther Al Said Elmogy - 40-57 Brands Loyalty: Empirical Evidence from the Emerging Egyptian Mobile Industry
by Maha Mourad & Karim Youssef - 58-69 Alignment Effect of Entrepreneurial Orientation and Marketing Orientation on Firm Performance
by Yueh-Hua Lee
July 2016, Volume 7, Issue 3
- 1-17 Determinants of Attitudinal Loyalty in Retail Banking: Evidence from Nigerian
by Ernest Emeka Izogo - 18-33 The Consequence of Customer Verbal Aggression: The Moderating Roles of Person-Organization Fit
by Ching-Wen Yeh - 34-49 A Study on Customer Loyalty as a Determinant for Harnessing Power Brands
by Rajshree Panda & Deepa Kapoor - 50-63 The Effects of Risk Preferences on Consumer Purchasing Counterfeit Goods Online
by Yi-Fen Chen & Hing-Yu Kung & Chia-Wen Tsai
April 2016, Volume 7, Issue 2
- 1-15 The Consequence of Customer Verbal Aggression-the Moderating Roles of Person-Organization Fit
by Ching-Wen Yeh - 16-29 Optimal Selection of Business Managers for Integrated Marketing Communications Companies Using AHP and GRA
by Pi-Fang Hsu & En-Ping Lin & Chia-Wen Tsai - 30-51 Uses and Gratifications of Social Media in the Production of Political Information during the 2015 Egyptian Parliamentary Election
by Hamza Saad Mohamed - 52-70 Value Based Differentiation in Business Relationship for Capital Products and Complex Solutions: A Conceptual Framework in Egypt
by Ahmed O. El-Tagy & Khaled Wahba
January 2016, Volume 7, Issue 1
- 1-26 Exploring the Mediating and Moderating Role of Services Marketing Strategy and Safety and Security Measures in the Tourism Industry
by Rania B. Mostafa & Lamiaa I. Hefny - 27-41 Student Participation Behaviour outside the Classroom: Does Attitude Towards the University Brand Matter?
by Tamer H. Elsharnouby - 42-60 An Empirical Study on Social Customer: Evidence from Social CRM
by Mohammad Hasan Galib
October 2015, Volume 6, Issue 4
- 1-29 A Theoretical Examination of SMEs Internationalisation in a Globalised Business Environment: An Eye on the Future
by Adyzakrie Mohamad Zaki & David J. Edwards & Hatem El-Gohary - 30-42 The Critical Soft Factors Affecting the Successful Implementation of Enterprise Resources Planning in the Egyptian Industrial Sector
by Salaheldin Ismail Salaheldin & Hisham Fawzy Abbas - 43-56 A Literature Review on Customer Relationship Management in Banks
by Narayan C. Baser & Dhavalkumar Gunvantlal Thakar - 57-76 Drive Customer Experience for Relationship Management through Actionable Social CRM
by Anurag Singh
July 2015, Volume 6, Issue 3
- 1-24 Measuring Service Quality of the Muslim Friendly Hotels in England and its Impact on Behavioural Intention
by Ali Ahmed Abdelkader - 25-32 Sustainable Improvement for United Arab Emirates' SMEs: A Proposed Approach
by Abdel Moneim Mohammed Baheeg Ahmed & Muhieddine Z. Ramadan & Hisham Al Saghbini - 33-47 Evaluation of Electronic Customer Knowledge Mediating by Electronic Customer Attraction on Electronic Customer Acquisition
by Mufleh Amin Jarrah - 48-69 Factors Promoting Social CRM: A Conceptual Model of the Impact of Personality and Social Media Characteristics
by Ainsworth Anthony Bailey
April 2015, Volume 6, Issue 2
- 1-14 Customer Management Practices: Multiple Case Studies in Stock Broking Services
by Gyaneshwar Singh Kushwaha & Shiv Ratan Agrawal - 15-30 The Use of Social Media Among Public Relations Students in the UAE
by Hamza Saad Mohamed - 31-47 Exploring Consumer Empowerment in Consumption Communities Based in Social Media
by Imene Ben Yahia & Lilia El Ferci - 48-69 Developing and Implementing a Selection Model of Brand TV Commercial Script for a Real Estate Agency
by Pi-Fang Hsu & Hung-Yu Chueh & Chia-Wen Tsai
January 2015, Volume 6, Issue 1
- 1-16 Factors Influencing Office-Workers' Purchase Intention though Social Media: An Empirical Study
by Chih-Chin Liang & Hanh Thi Dang - 17-34 Integrating Smartphone Talking Applications, Trust, Switching Cost and Customer Switching Behaviour in the Mobile Phone Market: The Case of Egypt
by Ali Abdelkader - 35-60 Antecedents and Consequences of Relationship Quality in B2B Markets: A Case Study on a Manufacturing Company
by Eman Mohamed Abd-El-Salam - 61-79 Investigating the Relationship between Educational Quality and Students' Satisfaction: A Post Graduate Student Perspective
by Sally Kamel Ali Omran
October 2014, Volume 5, Issue 4
- 1-19 Determinants of Customer Loyalty: Evidence from the Egyptian Mobile Market
by Rania Hussein & Amr Kais & Hamed M. Shamma - 20-37 To Be Or Not To Be Visible In Company-Managed Virtual Communities?
by Imene Ben Yahia - 38-57 The Relationship Between Customer Demographics and Brand Loyalty in the Indian Telecom Sector: An Empirical Study
by K Sai Prasad & Sita Mishra - 58-82 Workplace Perceptions and Workplace Incivility in Egypt: The Mediating Role of Organizational Cynicism
by Mamdouh Zaky Ewis
July 2014, Volume 5, Issue 3
- 1-13 A Study to Explore Relationships Between Customer Demographics and Brand Loyalty in The Indian Telecom Sector
by K Sai Prasad & Sita Mishra - 14-31 Research Practices in Public Relations Organizations in the United Arab Emirates
by Badreya Al-Jenaibi - 32-48 Customer Satisfaction via Service Quality Dimensions: An Empirical Research on Stock Broking Services: CS VIA SQD
by Gyaneshwar Singh Kushwaha & Shiv Ratan Agrawal - 49-68 The Role Of Loyalty Program (LP) And Brand Attachment In Establishing Word-Of-Mouth Intentions: An Empirical Investigation In The Mobile Sector
by Nedra Bahri-Ammari - 69-97 Analyzing the Influence of Customer Relationship Management on Firm Performance: A Study of Hotel Industry in India
by Brijesh Kumar Yadav & Abhijeet Singh
April 2014, Volume 5, Issue 2
- 1-20 Exploring the Three- Path Mediation Model: A Study of Customer Perceived Value, Customer Satisfaction Service Quality and Behavioral Intention Relationship
by Manish Kumar Yadav & Alok Kumar Rai & Medha Srivastava - 21-37 The Identity Salience and Emotional Attachment Strategies in Alumni-University Relationships
by Junhong Min & Madhave N. Segal & M. Deniz Dalman - 38-51 An Outsourcing Decision Model Based on AHP and Sensitive Analysis for Distribution Marketing Companies
by Pi-Fang Hsu & Chia-Wen Tsai & Ying-Hua Chu - 52-64 Highlighting Visibility and Benevolence to Harvest Good Relationships with Company-Managed Virtual Communities: A Netnographic Study
by Imene Ben Yahia
January 2014, Volume 5, Issue 1
- 1-15 Exploring the Influence of a Salesperson's Selling Approach on Buyer-Seller Relationship Outcomes
by Ozcan Kilic & Darryl W. Miller - 16-30 ICT and Economic Growth: Evidence from Twelve MENA Economies
by Subaran Roy & Abdel Moneim M. B. Ahmed & Abdullah A. Abonamah - 31-43 The Relationship Between Islamic Religion and Ethical Leadership: The Case of Kuwaiti Private Sector
by Terki Alazmi - 44-63 Exploring the Relationship Between Mode of Operation and Performance of Support Teams in Telecommunication Companies
by Oussama Saafein - 64-78 An Analytical Study of the Facebook Content Management Strategies of Dominos India
by Priyanka Bhardwaj & Rohit Singh Adhikari & Vandana Ahuja
October 2013, Volume 4, Issue 4
- 1-26 Innovative System for Measuring SMEs Performance
by Abdel Moneim M. B. Ahmed & Abdullah A. Abonamah - 27-40 Establishing a Hierarchy Model for Evaluating Integrated Marketing Communications Services of Newspaper Groups in Taiwan
by Ya-Han Lin & Pi-Fang Hsu & Chia-Wen Tsai - 41-56 From Reluctance to Resistance: Study of Internet Banking Services Adoption in the United Kingdom
by Edwin Agwu - 57-68 Impact Evaluation of Customer Knowledge Process On Customer Knowledge Acquisition: A Quantitative Study in Jordanian Banking Sector
by Samer Alhawari
July 2013, Volume 4, Issue 3
- 1-19 CRM Scale Development and Validation in Indian Telecom Sector
by Arun Kumar Agariya & Deepali Singh - 20-43 An Investigation of Mediating and Moderating Variables in Service Quality – Customer Loyalty Relationship: A Research Agenda
by Medha Srivastava & Alok Kumar Rai - 44-56 Modernism to Postmodernism: The Transdisciplinary Mode-2 Knowledge Production of Relationship Marketing
by S. M. Riad Shams - 57-71 Exploring Relationship between Service Quality and Positive Word of Mouth at Retail Banks in Rural India
by Mohd Adil & Mohammed Naved Khan - 72-87 A Survey Instrument for Identification of the Critical Success Factors for the Successful ERP Implementation at Indian SMEs
by L. Ganesh & Arpita Mehta
April 2013, Volume 4, Issue 2
- 1-20 Customer Relationship Management (CRM) Practices by Small Businesses in Developing Economies: A Case Study of Egypt
by Hatem El-Gohary & David J. Edwards & Juanling Huang - 21-35 The Role of Relational Mediators in the CRM-Performance Link: Evidence from Indian Retail Banks
by Chandrasekaran Padmavathy - 36-50 The Relationships between the Organizational, Environmental Characteristics and Marketing Performance: An Empirical Study
by Sally Kamel Ali Omran - 51-76 Enhancement of Efficiency and Effectiveness in Banking through CRM Systems: A Case of Indian Banking Industry
by Priya Gupta & Kanhaiya Singh & Jyoti Kainth
January 2013, Volume 4, Issue 1
- 1-12 Investigation of the Philosophy Practised in Green and Lean Manufacturing Management
by Adam Shariff Adli Aminuddin & Mohd Kamal Mohd Nawawi - 13-27 Overall Equipment Effectiveness Improvement through Total Productive Maintenance in Assembly Cell
by Napsiah Ismail & B. T. Hang Tuah Baharudin & Yusaini Musa & Zulkiflle Leman - 28-40 A Novel Heuristic Rule for Job Shop Scheduling
by Shahid Maqsood & M. Khurshid Khan & Alastair Wood & I. Hussain - 41-52 An Investigation into Critical Success Factors of Knowledge Management Implementation in TQM Organizations in Malaysia
by Pei Pei Hing & Mum Wai Yip & Dominic Lau - 53-68 Innovative Strategic Planning for the Design of a High Volume Production Line using Quality Function Deployment and a Batch: Flow Production Analysis
by Roberto Yumbla & Stuart Lumley & M. Khurshid Khan - 69-79 Activity Based Cost Estimation System for Product Lifecycle Using Object Oriented Programming
by Siva Prasad Darla & S Narayanan
October 2012, Volume 3, Issue 4
- 1-15 Consumer Perceived Value and Brand Loyalty: A Study of Retail Banking
by Harsh V. Verma & Jyoti Kainth & Priya Gupta - 16-30 Factors Affecting Customer Linking Capabilities and Customer Satisfaction in CRM: Evidence from Jordanian Hotels
by Abbas Al-Refaie & Ming-Hsien Li & Jong-Hwan Ko - 31-39 Key Challenges of E-Government Adoption in Less Developed Countries: The Case of Saudi Arabia
by Raja Yahya Al Sharief - 40-49 CRM in the Banking Sector: Framework and Application
by Sarah Al-Shamali & Sonny Nwankwo & Ayantunji Gbadamosi - 50-64 Developing and Implementing a Model for Selecting Videos for City Marketing
by Pi-Fang Hsu & Chia-Wen Tsai & Sheng-Weng Doong
July 2012, Volume 3, Issue 3
- 1-14 Analyzing the Effectiveness of Customer Retention Strategies with Existing Customers in Banking Industry
by Niraj Kishore Chimote & Ankita Srivastava - 15-32 An Exploratory Study of Customer Satisfaction in a Community Bank
by Somjit Barat & John E. Spillan - 33-54 The Factors Influencing the Adoption of Total Quality Management with Emphasis on Innovative/Strategic Management Accounting Techniques: Evidence from Saudi Arabia
by Mohammed Al-Omiri - 55-73 The Online Poker Consumer: Investigating Personality Traits, Motives, and Demographic Characteristics
by Frank Bezzina & Darren Sammut - 74-88 Designing an Electronic Supply Chain Management System in an Electronic Market Considering Customer Satisfaction and Logistic
by Hamed Fazlollahtabar & Hamed Hajmohammadi & Amir Mohajeri
April 2012, Volume 3, Issue 2
- 1-9 An Exploration of the Value of Online Social Networks for Salespeople
by Mary E. Shoemaker - 10-32 CRM Index Development and Validation in Indian Banking Sector
by Arun Kumar Agariya & Deepali Singh - 33-46 Investigating the Relationship Between Shopping Mall Patronage Motives and Customer Satisfaction Using Importance-Satisfaction Analysis
by Mohammed Ismail El-Adly - 47-60 The Practice of Jordanian Banking to Improve Customer Retention
by Samer Alhawari - 61-76 Six Sigma Based Integrated Mathematical Model for Optimizing Electronic Marketing Decisions
by Hamed Fazlollahtabar
January 2012, Volume 3, Issue 1
- 1-17 Dimensions of CRM Effectiveness and its Effect on Relationship Quality
by C. J. Padmavathy & V. Sivakumar - 18-42 Development of a ‘Consumer Perceived Value Scale’ (SPERVAL Scale) in the Context of Services Industry
by Jyoti Sikka Kainth & Harsh V. Verma - 43-55 The Antecedents and Consequence of Customer Relationship Management Performance: A Preliminary for Structural Equation Modeling
by Samsudin Wahab - 56-81 A Literature Review and Classification of Relationship Marketing Research
by Ashish Gupta & G. P. Sahu
October 2011, Volume 2, Issue 4
- 1-16 Investigating Switching Cost Roles in Determining Loyalty in the Mobile Telecommunications Market
by Abdul Qayyum & Do Ba Khang - 17-37 Exploring Determinants Influencing the Intention to Use Mobile Payment Service
by Amira F. A. Mahran & Hala M. Labib Enaba - 38-53 The Mediating Role of Job Embeddedness Between Internal Marketing and Turnover Intention
by Mona Mohamed Sayed Ibrahim - 54-66 Egyptian Electronic Government: The Citizen Relationship Management (CRM) Case Study
by H. S. Hassan & A. A. M. Abdelkader - 67-75 The Effect of Information and Communication Technology on Customer Relationship Management: Jordan Public Shareholding Companies
by Maha M. Al-Khaffaf & Hadeel J. Abdellatif
July 2011, Volume 2, Issue 3
- 1-25 Role of European Automotive Supplier Integration in New Product Development
by Chanan S. Syan & Anthony S. White - 26-41 Citizen Lifetime Value in E-Government
by B. Nikkhahan & M. J. Tarokh - 42-56 Effectiveness of Customer Relationship Management Program in Insurance Companies: An Indian Exploration
by Vikas Gautam - 57-78 A Cross-Cultural Study of Relationship Proneness and Its Implications for Relationship Marketing
by Yujie Wei & Faye S. McIntyre & Salil Taplade - 79-91 Mining Customers Behavior Based on RFM Model to Improve the Customer Satisfaction
by Fatemeh Bagheri & Mohammad J. Tarokh
April 2011, Volume 2, Issue 2
- 1-15 Customer Relationship Management in Professional Service Organizations: An Application to the Building Industry
by Hamed M. Shamma & Robert F. Dyer & Marilyn L. Liebrenz-Himes - 16-27 An Examination of Mediation: Insights Into the Role of Psychological Mediators in the Use of Persuasion Knowledge
by Kenneth M. Henrie & Darryl W. Miller - 28-42 Do Attitudes Toward Careers in Sales Differ Based on Country of Origin?: A Comparative Analysis of MBA Student Attitudes:
by Charlie Pettijohn & Linda Pettijohn - 43-62 A Success Framework to Investigate Critical Factors Associated with Implementation of Customer Relationship Management: A Fuzzy ANP Approach
by Abbas Keramati & Mohamad Sadegh Sangari - 63-87 Service Quality and WOM (Word-of-Mouth): A Study of the Indian Banking Sector
by Koushiki Choudhury
January 2011, Volume 2, Issue 1
- 1-18 Trust and Long-Term Satisfaction within Asymmetric Business Relationships: A Study of Kuwaiti Telecommunications Sector
by Khurram Sharif - 19-35 Customer Relationship and Satisfaction: The Jumeirah Beach Hotel Case Study
by Abdel Moneim M. B. Ahmed - 36-54 The Role of Environmental Innovation Strategy in Reinforcing the Impact of Green Managerial Practices on Competitive Advantages of Fertilizer Companies in Egypt
by Mostafa Mohamed Ahmed Al-kerdawy - 55-68 A Framework for E-Service Implementation in the Developing Countries
by H. S. Hassan & E. Shehab & J. Peppard - 69-91 Handling Customer Complaints in the Hospitality Industry
by Rosalynn Dinnen & Ahmed Hassanien
October 2010, Volume 1, Issue 4
- 1-21 Applications of Customer Relationship Marketing in the UK Hospitality Industry
by Geoff Lancaster & Diana Luck - 22-43 Determinants and Antecedents of Relationship Marketing Orientation: The Impact of Bank Ownership Style on the Bank’s Orientation towards Relationship Marketing
by Ahmed Abdelkader & Howard Jackson & John Cook - 44-61 Consumer Demand in the Egyptian Market of University Education: An Empirical Investigation
by Amany I. Shahin - 62-79 A Cluster Analysis of Physician’s Values, Prescribing Behaviour and Attitudes towards Firms’ Marketing Communications
by Despina Karayanni - 80-97 Adoption of Electronic Payment Services by Iranian Customers
by Abbas Keramati & Bahar Hadjiha & Rose Taeb & Navid Mojir
July 2010, Volume 1, Issue 3
- 1-14 Customers Knowledge and Relational Marketing: A Web 2.0 Perspective
by Pasquale Del Vecchio & Valentina Ndou - 15-26 Customer Relationship Management through Communication Strategy: Fibres Industry Case Study
by Abdel Moneim M. B. Ahmed - 27-42 Media Richness Theory and the Intention to Use Online Stores
by Eric Brunelle - 43-55 Do Managerial Strategies Influence Service Behaviours?: Insights from a Qualitative Study
by Anna-Lena Ackfeldt & Neeru Malhotra - 56-75 Expanding TAM and IDT to Understand the Adoption of E-Marketing by Small Business Enterprises: An Empirical Investigation
by Hatem El-Gohary
April 2010, Volume 1, Issue 2
- 1-10 Customer Relationship Management in Social and Semantic Web Environments
by à ngel GarcÃa-Crespo & Ricardo Colomo-Palacios & Juan Miguel Gómez-BerbÃs & Fernando Paniagua MartÃn - 11-34 The Factors Driving Continuance Online Shopping in Saudi Arabia: Regional and Behavioral Differences Among Women
by Talal Al-Maghrabi & Charles Dennis - 35-42 CRM in the Context of Airline Industry: A Case Study of Mexican Airline
by Riyad Eid & Mustafa Zaidi - 43-56 Role of Time in Development of Trust Within Hi-Tech SME Business Relationships
by Khurram Sharif & Salaheldin Ismail Salaheldin - 57-71 A Conceptual Model of Customer Innovation Centric
by Amin A. Shaqrah
January 2010, Volume 1, Issue 1
- 1-15 Effective Implementation of Sales-Based CRM Systems: Theoretical and Practical Issues
by George J. Avlonitis & Nikolaos G. Panagopoulos - 16-27 The Goals of Customer Relationship Management
by Ronald E. Goldsmith - 28-47 Global Account Management (GAM): Creating Companywide and Worldwide Relationships to Global Customers
by Svend Hollensen & Vlad Stefan Wulff - 48-68 Can Firms Develop a Service-Dominant Organisational Culture to Improve CRM?
by Jamie Burton - 69-81 Identifying the Determinants of Customer Retention in a Developing Country Context
by Norizan Mohd Kassim & Salaheldin Ismail & Nor Asiah Abdullah