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Content
January 2025, Volume 16, Issue 1
- 1-16 Personal and Social Motivations of Second Hand Luxury Consumption Among Millennials
by Imene Becheur & Eya Atallah & Oula Bayarassou - 1-18 How to Achieve University Brand Preference Through Building Brand Equity: A View From Peruvian Students
by Ana Maria Cano-Lanza & Javier Casanoves-Boix & Carlos Alberto Jaimes-Velasquez & Gina Maria Pipoli - 1-21 Green Marketing and Greenwashing Effects on Consumer Purchase of Electric Cars: The Moderating Role of Environmental Knowledge
by Sisi Li & Mohamad Saifudin Mohamad Saleh & Miao Huang - 1-21 Examining the Spectrum of Artificial Intelligence Failures: A Focus on Users' Point of View
by Anam Ahmad & Mohamed Slim Ben Mimoun & Hatem El-Gohary - 1-23 Do AIGC Ads Require Smarter Consumers?: Persuasion Mechanisms in AI-Generated Sponsored Vlogs
by Qianwen Liu & Zhongxing Lian & Lokhman Hakim Osman - 1-24 Understanding Mobile Payment Platform Adoption: The Mediating Role of Perceived Security and Trust in Kuwaiti Market
by Sarah Al-Shamali & Ahmed Al-Shamali & Ahmad Alsaber & Mohamed Haffar & Anwaar Mohammad Alkandari & Fahad Alkashti & Anfal Aljuwaisri
January 2024, Volume 15, Issue 1
- 1-15 Gender Depictions in TV Advertising in the Gulf: Any Sign of Change?
by Ali Khalil - 1-16 The Impact of Advertising Appeal on Real Estate Purchase Intention
by Nilakshika Madhumali Subasinghe & Sudath Weerasiri - 1-20 Do Green Human Resource Management Practices Improve Sustainable Performance?: Empirical Evidence From Egyptian Private Hospitals
by Nehal M. Allam & Marwa M. Mansour - 1-23 Examining the Effects of Gender and Work Experience on the Relationship Between Social Intelligence, Job Satisfaction, and Service Employee Engagement
by Fakher Moncef Jaoua & Elsayed Sobhy Ahmed Mohamed & Abdullah Abdulaziz Alhumud & Yasser A. El-Kassrawy - 1-23 A Meta-Analytic Structural Equation Modelling (MASEM) Approach Toward Scrutinizing the Influence of Brand Equity Antecedents on Brand Advocacy
by Abdullah Nabeel AlRoshoud & Hatem Osman El-Gohary - 1-24 From Digital Platform Capabilities to Firm Performance: A Mediation Approach Based on Firm Agility and Network Capabilities
by Faouzi M. Ayadi & Thamir H. Alaskar & Wassim J. Aloulou & Amin Khalil Alsadi - 1-28 Exploring the Impact of Combining Neuromarketing and AI Adoption on the Perceived Effectiveness of Social Media Advertising Campaigns: An Overview of the Literature and a Proposed Framework
by Abdullah Nabeel AlRoshoud & Hatem Osman El-Gohary
January 2023, Volume 14, Issue 1
- 1-15 Electronic Loyalty of Islamic Banks in Saudi Arabia: Do E-CRM Practices Matter?
by Layla Hodaed Alsheikh - 1-16 Customer Loyalty Programmes in South Africa: Past, Present and Future Trajectories
by Nicole Bronwin Morrison & Richardson Shambare & Tarisai Fritz Rukuni - 1-17 The Impact of Customer Relationship Marketing on Customer Loyalty: Evidence From the Banking Sector
by Florinda Zegullaj & Jusuf Zeqiri & Nail Reshidi & Hyrije Abazi-Alili - 1-20 Effect of Instagram Influencer Parasocial Relationship on Follower Behaviors: A Moderated Moderation Model of Expertise and Involvement
by Sara Al Sulaiti & Mohamed Slim Ben Mimoun - 1-21 The Relationship Between Social CRM Adoption and Competitive Advantage: A Study During the COVID-19 Outbreak
by Omar A. Alghamdi - 1-21 The Black Box of Implementing Strategic Decisions
by Nada Abdulla Al-Kubaisi - 1-25 The Impact of Attitude Towards Online Shopping in Strengthening the Relationship Between Online Shopping Experience and E-Customer Engagement
by Bilal Ahmad Ali Al-Khateeb & Fakher Moncef Jaoua & Elsayed Sobhy Ahmed Mohamed
January 2022, Volume 13, Issue 1
- 1-13 Understanding Factors Affecting Smart Classroom Adoption: An Empirical Investigation in Saudi Arabia Higher Education
by Maram Saeed Alzaidi - 1-14 Entrepreneurial Leadership and Creativity in Projects: A Moderated-Mediation Mechanism
by Alam Sayyam & Syed Mohsin Ali Shah & Muhammad Adil & Muhammad Haroon Ur Rashid - 1-15 Antecedents and Consequences of Job Embeddedness in the Egyptian Hospitality Context
by Sameh Abd-elMaksoud Aboul-Dahab - 1-15 Understanding Factors Affecting E-Government Adoption in Saudi Arabia: The Role of Religiosity
by Ahmed Saiedalameen M. Almamy - 1-15 The Role of Social Responsibility of the Egyptian Private Hospitals in Overcoming the COVID-19 Pandemic
by Nehal Mohammed Allam - 1-15 Adopting IFRS as a Moderating Variable on the Relationship Between Accounting Information and Market Responses: An Empirical Evidence from The Saudi Capital Market
by Alaa Deef & Mohamed Sami Radi - 1-16 An Exploration of the Effect of Customer Relationship Management on Organizational Performance in the Banking Sector
by Jalal Rajeh Hanaysha & Khawaja Khalid Mehmood - 1-16 Exploring the Determinants of Mobile Banking Adoption in the Context of Saudi Arabia
by Maram Saeed Alzaidi - 1-16 The Relationship Between Corporate Social Responsibility and Customer Loyalty: Evidence From Vietnam
by Dinh Toan Nguyen & Khanh Van Bach & Khanh Linh Bui & Ngoc Mai Tran & Hoang Ngan Le - 1-17 How CSR Activities Affect Student Attitudinal and Behavioral Loyalty in the Lebanese Educational Sector?
by Rania B. Mostafa & Leila Hamieh - 1-18 Do Materialistic Consumers Buy More During the COVID-19 Pandemic?: Social Consumption Motivation of Anxious Malaysians in the Face of Existential Threat of Death
by Seong-Yuen Toh & Siew-Wai Yuan & Ranita Kaur - 1-18 The Role of Responsive Leadership in Meeting Customer Needs During Crises: A Case Study on a Higher Education Institution in the UAE
by Hamdy Ahmed Abdelaziz & Mohammed Abdelraouf Elsheikh - 1-18 How Perceived Risk and Suspicion Moderates the Relationship Between Information Source, eWOM, and Purchasing Decision
by Giang Nu To Truong & Phuong Minh Binh Nguyen & Giang Le Ngoc Truong - 1-18 Public Libraries in the Post-COVID-19 Era: How to Transform Educational Services to Meet New Educational Needs
by Sara Al-Marzooqi & Hamdy Ahmed Abdelaziz - 1-20 Search and Compare Drives Satisfaction: Virtues of Online Ticketing for Air Travelers
by Pranay Verma - 1-20 An Examination of Customer Relationship Management and Business Sustainability in Small and Medium Enterprises
by Jalal Rajeh Hanaysha & Mohammed Emad Al-Shaikh & Pranav Kumar - 1-20 Determinants of Hotel Brand Image: A Unified Model of Customer-Based Brand Equity
by Wasib Latif - 1-21 A Moderation and Mediation Model of Social Media Marketing and Brand Loyalty Among Smartphone Users in Egypt
by Omnia A. Hilal - 1-21 The Role of Brand and Fan Personalities in Building Fan-Brand Relationships
by Mohamed Mosaad & Ehab AbouAish & Mohamed H. Elsharnouby - 1-21 Patterns of Touch Screen Technology Use in Religious Tourism and Pilgrimage
by Osman Bakur Gazzaz & Hamza Saad Mohamed - 1-22 Examining Retailing Sustainability in the QR Code-Enabled Mobile Payments Context During the COVID-19 Pandemic
by Hawazen Alamoudi - 1-22 The Rising Veto Power of the Checkbook: An Empirical Investigation of Parents' Impacts on Their Children's University Enrollment
by Ahmed Eldegwy & Tamer H. Elsharnouby & Wael Kortam - 1-23 Customer Satisfaction and Loyalty for Online Food Service Providers in Jharkhand State: An Empirical Study
by Anand Prasad Sinha & Praveen Srivastava & Ashok Kumar Asthana & Sanjiv Kumar Srivastava & Aditi K. Nag - 1-23 Investigating CSR Practice and SERVQUAL Model for Customer Attitudinal and Behavioral Loyalty in a Banking Context: A Sequential Mediation Model
by Bilal Ahmad & Muhammad Imad ud Din Akbar - 1-24 Studying the Drivers of Consumer Behavioural Engagement With Social Media Brand-Related Content
by Reham Shawky Ebrahim - 1-24 User Antecedents, CRM Implementation, and Impact on Customer Outcomes in the Jordanian Service Industry
by Muneer M. Abbad & Ibrahim Hussien Musa Magboul & Faten Jaber & Wasfi Alrawabdeh - 1-26 Social Media User-Influencer Congruity: An Analysis of Social Media Platforms Parasocial Relationships
by Nida Tafheem & Hatem El-Gohary & Rana Sobh - 1-26 Lurk or De-Lurk?: The Role of Participation Type and Sport Fanaticism in Understanding the Link Between Brand Community Identification and Oppositional Brand Loyalty
by Ali Ahmed Abdelkader - 1-27 A Mixed-Method Approach to Examining the Drivers and Outcomes of Citizen Trust Towards E-Government
by Ahmed Saiedalameen M. Almamy & Atul Mishra & Dababrata Chowdhury - 1-29 Mobile Application for Tourism: The Case of Egypt
by Safaa Hussein & Eman Ahmed
October 2021, Volume 12, Issue 4
- 1-16 The Influence of Green Human Resources Practices on Sustainable Performance in the Egyptian Hotels
by Sameh Abd-elMaksoud Aboul-Dahab & Badawy Saied - 17-30 Model for Antecedents of Attitude and Price on the Purchase Intention of Consumers and Trade of Counterfeit Luxury Products
by Ghulam Muhammad Kundi & Yasir Hayat Mughal - 31-45 The Biopolitics of Transformation to ERM Technologies: A Case From Egypt
by Ahmed Diab & Abdelmoneim Bahyeldin Mohamed Metwally - 46-60 Developing Future Leaders: Evidence of Talent Management Planning
by Rashed A. Alzahmi & Hanan AlMazrouei & Robert Zacca - 61-75 Examining the Relationship Among Counterfeit Product, Consumer Buying Behavior, and Sustainable Tourism Development
by Tamer Ayad & Ibrahim Abdelhamed Elshaer & Mohamed A. Moustafa & Alaa M. Shaker - 76-96 The Extent of Pilgrims and Umrah Performers' Reliance on the Mobile Exhibition Using Hologram Technology During the Performance of the Rituals
by Osman Bakur Gazzaz & Hamza Saad Mohamed - 97-111 Testing and Validating Youth Leaders' Competencies in the UAE Governmental Organizations
by Shamsa Almarri
July 2021, Volume 12, Issue 3
- 1-19 Developing Sustainable Performance Measurement System for Emerging Quick Service Restaurant Chains
by Ibrahim A. Elshaer & Remon S. Fouad & Abu Elnasr E. Sobaih - 20-37 Impact of Customer Relationship Management on Tourist Satisfaction, Loyalty, and Retention: Saint Martin's Island
by Syed Moudud-Ul-Huq & Runa Akter & Md. Shahed Mahmud & Noman Hasan - 38-48 Antecedents and Outcomes of Information Privacy Concerns in the Saudi Arabia Social Networking Context
by Mohammed A. Alarefi - 49-66 Patterns and Motivations Predicting Mobile Hard News and Soft News Consumption: The Case of the UAE
by Hamza Saad & Mahinaz Hamza - 67-86 The Impact of CEO Narcissism and Counterproductive Work Behaviors in Involvement of Middle Managers in the Strategy Process
by Fakher Jaoua & Elsayed Sobhy Ahmed Mohamed
April 2021, Volume 12, Issue 2
- 1-16 Does Cultural Brand Sponsorship Pay Off?
by Eun-Mi Lee & Sungjoon Yoon - 17-35 Electronic Word of Mouth (eWOM) and Makeup Purchase Intention Among Gen-Z Females: The Serial Mediating Effect of Brand Image and Brand Integrity
by Sheena Lovia Boateng - 36-52 Transformational Leadership and Employee Satisfaction: Testing a Moderated-Mediation Model of Perceived Organizational Support, Workload, and Work Engagement
by Majed Alsolamy - 53-79 The Impact of Customer Experience and Relationship Quality on Corporate Reputation in the Hotel Sector
by Elsayed Sobhy Ahmed Mohamed - 80-99 Factors Influencing Consumer Intentions to Adopt E-Payment Systems: Empirical Study
by Ahmed Al-Dmour & Hani H. Al-Dmour & Rewan Brghuthi & Rand H. Al-Dmour
January 2021, Volume 12, Issue 1
- 1-27 Understanding Ethical and Other SMEs Internationalisation Determinants and Its Impact on Business Performance: A Primary Attempt to Understand Malaysian SMEs Internationalisation
by Adyzakrie Mohamad Zaki & Hatem El-Gohary & David Edwards - 28-43 Bidirectional Relationship Between Cash Holdings and Financial Performance for Banks in the MENA Region
by Sherif El-Halaby & Sameh Aboul-Dahab & Nuha Bin Qoud - 44-64 The Impact of External Personnel Marketing Strategy on Brand Awareness of Customers: The Case of Technological Universities in Egypt
by Einas Elabbasy - 65-83 The Anti-Consumption Effect on the Car-Sharing Utility
by Lee Heejung - 84-101 Tactics for Influencing the Consumer Purchase Decision Process Using Instagram Stories: Examples From Around the World
by Hale Fulya Yüksel & Erkan Akar
October 2020, Volume 11, Issue 4
- 1-19 The Role of Employee's Innovative Behavior in Strengthening the Impact of Customer Participation on Customer Engagement
by Elsayed Sobhy Ahmed Mohamed - 20-35 Perceptions of the UAE's Government Communicators Regarding Social Media Roles
by Elsayed Darwish - 36-47 Communication Strategies and Information Choice Strategy of the Arab Tourists: The Mediating Role of Situational Characteristics
by Bilal Ahmad Ali Al-khateeb & Mohammad Abdel-Hammed Ali Al-Hussein - 48-69 The Influence of Employer Branding on Employer Attractiveness and Employee Engagement and Retention: Ten Years of Literature
by Nasser Fathi Easa & Ayman Mahmoud Bazzi - 70-89 The Impact of Firm Characteristics on Corporate Financial Performance in Emerging Markets: Evidence From Egypt
by Salah A. Ali & Mohamed Yassin & Rania AbuRaya
July 2020, Volume 11, Issue 3
- 1-24 Understanding the Drivers and Consequences of Trust Toward Hotel Websites Under Different Cultural Contexts
by Hassan Alboqami - 25-38 Impact of Employees' Perceived Corporate Social Responsibility on Organizational Citizenship Behavior: A Proposed Theoretical Model
by Tahniyath Fatima - 39-59 The Effects of CSR on Tourist Loyalty Toward Rural Hospitality Enterprises and the Moderating Effects of Religiosity: CSR and Tourist Loyalty
by Sattam Saud Alrowais & Mohamed Sobhy Tawfik Abdelwahab & Sameh Abd-el Maksoud Mohamed Aboul-Dahab - 60-81 The Impact of Customer Relationship Management and Organizational Culture on Mass Customization Capability and Firm Performance
by Inayat Ullah & Rakesh Narain - 82-100 The Effect of eWOM on E-Loyalty: The Mediating Role of E-Satisfaction
by Haneen Hasan & Hani H. Al-Dmour & Rand H. Al-Dmour
April 2020, Volume 11, Issue 2
- 1-16 An Evaluation of Toronto's Destination Image Through Tourist Generated Content on Twitter
by Hillary Clarke & Ahmed Hassanien - 17-36 Consumers' Perceived Value in Internet Shopping: An Empirical Study
by Rama Mohana Rao Katta & Chandra Sekhar Patro - 37-52 Impact of Food and Beverage Quality on Passenger Satisfaction in Indian Railways
by Ravi Dandotiya & Pranav Aggarwal & Ram Gopal - 53-70 Specific Human Resource Practices Towards Middle Managers and Their Effects on Their Strategic Roles: A Case of Large Tunisian Companies Participating in Industrial Upgrading Program
by Fakher Moncef Jaoua - 71-85 Testing the Impact of Social CRM on Firm Performance: The Role of Customer Engagement, Innovation Performance and Social Media Use
by Wafa Belkahla Hakimi & Amira Mehdi
January 2020, Volume 11, Issue 1
- 1-18 Perceived Benefits of Loyalty Programs and Relationship Quality
by Karen Margaret Corbishley & Roger B. Mason & Corne Meintjes - 19-30 A Study of the Influence of Cross-Channel Integration in Customer Retention
by Youngkeun Choi - 31-49 Effect of Employee Empathy on Service Loyalty Through the Development of Trust in and Satisfaction With Service Employee During Service Interactions
by Waseem Bahadur - 50-63 Survival of New Institutional Sociology Theory: The Case of Environmental Management Accounting in the Egyptian Context
by Mohamed Yassin & Salah A. Ali - 64-80 The Reality of Financing Small Tourism Firms: The Case of Indian Tourism SMEs
by Javed Hussain & Navjot Sandhu & Hatem El-Gohary & David J. Edwards
October 2019, Volume 10, Issue 4
- 1-14 The Influence of Customers Social Media Brand Community Engagement on Restaurants Visit Intentions
by Muhammed Alnsour & Hadeel Rakan Al Faour - 15-24 Determinants of Student Satisfaction in Higher Education: A Case of the UAE University
by Ali S. Gargoum - 25-42 Critical Success Factors for Enterprise Resource Planning System Implementation in Qatar
by Abdulla Ali Al Rabeay & Karma Sherif - 43-56 Determinants of User Engagement in Social Commerce
by Youngkeun Choi
July 2019, Volume 10, Issue 3
- 1-20 Building a Strong Brand Equity in Pharmaceutical Industry: the Case of Over-the-Counter Drugs in Italian Country
by Vincenzo Basile - 21-34 Understanding Customer Perceived Mall Values: A Confirmatory Factor Analysis Approach
by Anil Kumar Kashyap & Ajay Kumar - 35-53 The Adoption and Usage of Smartphone Media Technologies as A Source of News by Egyptian University Students
by Hamza Saad Mohamed Saad - 54-71 Dynamics of Group Lending Mechanism and the Role of Group Leaders in Developing Countries: Evidence from Nigeria
by Obinna Udodiri Nkwocha & Javed Hussain & Hatem El-Gohary & David J. Edwards & Ernest Ovia
April 2019, Volume 10, Issue 2
- 1-20 A Structural Evaluation of University Brand Equity Dimensions: Evidence from Private Indian University
by Vikrant Kaushal & Nurmahmud Ali - 21-34 Knowledge Management at Banking Industry: A Review of the Literature and Further Guidelines
by Nasser Fathi Easa - 35-60 The Relationship Between Customer Engagement, Satisfaction, and Loyalty
by Hani H. Al-Dmour & Wasim Khalil Ali & Rand H. Al-Dmour - 61-76 Factors That Influence Perceptions and Purchasing of Organic Produce by South African Consumers: A Literature Review
by Geraldene Fynn-Green & Roger B. Mason & Andrea Giampiccoli
January 2019, Volume 10, Issue 1
- 1-16 Social Media Strategies and Students' Satisfaction at Egyptian Universities
by Nasser Fathi Easa - 17-33 The Role of Customer Commercial Knowledge Management in Improving the Performance of Employees of Insurance Firms in Iran
by Bagher Asgarnezhad Nouri & Fahimeh Oleykie & Milad Soltani - 34-47 Impacts of COSER Strength on Service Loyalty: Case of Automobile Repair Service in Tunisia
by Manel Ben Ayed - 48-70 The Impact of Customer Churn Factors (CCF) on Customer's Loyalty: The Case of Telecommunication Service Providers in Egypt
by Hussein Moselhy Syead Ahmed
October 2018, Volume 9, Issue 4
- 1-15 Exploring the Factors Influencing Customers Purchase Intention in Online Shopping
by Fahima Khanam - 16-43 Attribute Priority Arrangement of Cancellations in the Life Insurance Using Rough Set
by M.A. Elsafty & Hamed Mohamed Elkhawaga - 44-54 Establishing the Criteria for the Quality of Elderly Medical Care From the Multiple Perspectives
by Wan-I Lee & Chun-Chi Chen & Yu-Bin Huang - 55-69 Financial Pricing in Property and Liability Insurances, Evidence From the Egyptian Insurance Market
by Hamed Abd Elkaway El Kawaga & Asharf Sayed Abdelzaher
July 2018, Volume 9, Issue 3
- 1-12 Epistemology of Relationship Marketing Strategies: An Instance From Online Travel Industry
by Arvind Kumar Saraswati & Asif Ali Syed & Shamsher Singh - 13-33 A Proposal Model for Measuring the Impact of Viral Marketing Through Social Networks on Purchasing Decision: An Empirical Study
by Hussein Moselhy Sayed Ahmed - 34-49 Customer Empowerment and Satisfaction through the Consultative Selling Process in the Retail Industry
by Javier Castillo & Babu George - 50-67 Impact of Social Networks on Brand Value Based on Customer Behavior Using Structural Equations
by Reyhane Radpour & Ali Reza Honarvar
April 2018, Volume 9, Issue 2
- 1-15 How Customer Relationship Management (CRM) and Innovation Influence Business Performance Mediating Role of Innovation
by Mona Jami Pour & Elnaz Nabizadeh Mamani & Mohammad Rahimzadeh - 16-32 Relationship Marketing Model: The Effect of Emotion on Relationship Between Hoteliers and Customers of Five Star Hotels in Bangladesh
by Sara Sarwari - 33-61 Internet Marketing Adoption by Iranian Distribution Industry: An Attempt to Understand the Reality
by Sepideh Zahiri & Hatem El-Gohary & Javed Hussain - 62-78 Does Job Satisfaction Always Affect Customer Satisfaction?: Case Study - (SSIO) Social Security Insurance Organization in Tehran
by Mohammad Abdolshah & Ehsan Jafar Zadeh & Reza Talei & Ali Shirzadi & Seyed Amir Mohammad Khatibi - 79-95 Ethics, Neuromarketing and Marketing Research With Children
by Cynthia A. Bulley & Mahama Braimah & Florence E. Blankson
January 2018, Volume 9, Issue 1
- 1-18 Entrepreneurial Motives of Egyptian Entrepreneurs: Empirical Evidence From Egypt
by Safaa Ahmed Hussein & Walter Mswaka - 19-35 The Impact of Rumors on Social Media Sites in Behavior of Purchasing Food Products in the Egyptian Market
by Ali Ahmed Abdelkader & Hossam El Din Fathy Mohamed - 36-53 Proposing a Quantitative Model Towards Building Trust in B2C E-Commerce
by Mahmoud Zamani & Changiz Valmohammadi - 54-78 The Role of Microfinance to Empower Women: The Case of Developing Countries
by Festus Aninze & Hatem El-Gohary & Javed Hussain
October 2017, Volume 8, Issue 4
- 1-11 The Effect of Personality (Brand Ambassadors) on Advertisement and Consumers Purchase Intentions in the Telecommunication Industry
by Opoku Boadi Portia & Guoxin Li & Antwi Philip - 12-31 Brand Trust Determinants and Customer Switching Resistance: The Case of Mobile Phone Companies in Egypt
by Ali Ahmed Abdelkader & Hossam Al- Din Fathy Mohamed - 32-50 Increasing the Brand Equity of Private Label Brands
by Tamer A. Awad & Sahar Mohsen - 51-62 An Exploratory Study of the Impact of Government Policies on the Development of Small and Medium Enterprises in Developing Countries: The Case of Nigeria
by Olusegun Dosumu & Javed Hussain & Hatem El-Gohary
July 2017, Volume 8, Issue 3
- 1-17 Purchase Intention of Males and Females Through Social Media
by Chih-Chin Liang - 18-30 The Impact of Internal Marketing Activities on Customer Service Performance in Healthcare Industry
by Amirhosein Abbasi & Mohammad Haghighi & Babak Hazaveh Hesar Maskan & Mahdi Ashkani & Ali Mohammadi - 31-53 Towards a Conceptual Framework for Investigating Information Systems Success: The Case of Egyptian Banks
by Safaa Hussein - 54-69 Perceived Positioning of ‘Made in China': Perspective of Means-End Theory
by Hashim Zameer & Ying Wang & Humaira Yasmeen
April 2017, Volume 8, Issue 2
- 1-20 The Impact of Inertia as Mediator and Antecedent on Consumer Loyalty and Continuance Intention
by Donald Louis Amoroso & Pajaree Ackaradejruangsri & Ricardo A. Lim - 21-44 Relationship Marketing as a Mediating Role Between Brand Image and Customer Loyalty in B2B Markets: Evidence from a Manufacturing Company
by Eman Mohamed Abd-El-Salam - 45-59 Management and Marketing Practices of Social Media Firms
by Abdulaziz Alshubaily
January 2017, Volume 8, Issue 1
- 1-14 Does Corporate Image Really Matter in Service Recovery Context?
by Rania Mostafa - 15-29 Market Testing Procedures for B2C and B2B in Perspective of Radical Innovation
by Mehree Iqbal - 30-48 The Effect of E-Marketing and Outdoor Media Advertising on Exploratory Consumer Buying Behavior
by Abdul Waheed & Jianhua Yang - 49-63 Improving Customer Relations with Social Listening: A Case Study of an American Academic Library
by Margaret C. Stewart & Maria Atilano & Christa L. Arnold
October 2016, Volume 7, Issue 4
- 1-26 An Attempt to Explore Electronic Marketing Adoption and Implementation Aspects in Developing Countries: The Case of Egypt
by Hatem El-Gohary & Zeinab El-Gohary - 27-39 Impact of Athlete Role Model on the Behavioural Intentions of the Youth in Egypt
by Alaaeldin Hamdy Ahmed Mohamed & Dina Kamal Mahmoud & Kawther Al Said Elmogy - 40-57 Brands Loyalty: Empirical Evidence from the Emerging Egyptian Mobile Industry
by Maha Mourad & Karim Youssef - 58-69 Alignment Effect of Entrepreneurial Orientation and Marketing Orientation on Firm Performance
by Yueh-Hua Lee
July 2016, Volume 7, Issue 3
- 1-17 Determinants of Attitudinal Loyalty in Retail Banking: Evidence from Nigerian
by Ernest Emeka Izogo - 18-33 The Consequence of Customer Verbal Aggression: The Moderating Roles of Person-Organization Fit
by Ching-Wen Yeh - 34-49 A Study on Customer Loyalty as a Determinant for Harnessing Power Brands
by Rajshree Panda & Deepa Kapoor - 50-63 The Effects of Risk Preferences on Consumer Purchasing Counterfeit Goods Online
by Yi-Fen Chen & Hing-Yu Kung & Chia-Wen Tsai
April 2016, Volume 7, Issue 2
- 1-15 The Consequence of Customer Verbal Aggression-the Moderating Roles of Person-Organization Fit
by Ching-Wen Yeh - 16-29 Optimal Selection of Business Managers for Integrated Marketing Communications Companies Using AHP and GRA
by Pi-Fang Hsu & En-Ping Lin & Chia-Wen Tsai - 30-51 Uses and Gratifications of Social Media in the Production of Political Information during the 2015 Egyptian Parliamentary Election
by Hamza Saad Mohamed - 52-70 Value Based Differentiation in Business Relationship for Capital Products and Complex Solutions: A Conceptual Framework in Egypt
by Ahmed O. El-Tagy & Khaled Wahba
January 2016, Volume 7, Issue 1
- 1-26 Exploring the Mediating and Moderating Role of Services Marketing Strategy and Safety and Security Measures in the Tourism Industry
by Rania B. Mostafa & Lamiaa I. Hefny - 27-41 Student Participation Behaviour outside the Classroom: Does Attitude Towards the University Brand Matter?
by Tamer H. Elsharnouby - 42-60 An Empirical Study on Social Customer: Evidence from Social CRM
by Mohammad Hasan Galib
October 2015, Volume 6, Issue 4
- 1-29 A Theoretical Examination of SMEs Internationalisation in a Globalised Business Environment: An Eye on the Future
by Adyzakrie Mohamad Zaki & David J. Edwards & Hatem El-Gohary - 30-42 The Critical Soft Factors Affecting the Successful Implementation of Enterprise Resources Planning in the Egyptian Industrial Sector
by Salaheldin Ismail Salaheldin & Hisham Fawzy Abbas - 43-56 A Literature Review on Customer Relationship Management in Banks
by Narayan C. Baser & Dhavalkumar Gunvantlal Thakar - 57-76 Drive Customer Experience for Relationship Management through Actionable Social CRM
by Anurag Singh
July 2015, Volume 6, Issue 3
- 1-24 Measuring Service Quality of the Muslim Friendly Hotels in England and its Impact on Behavioural Intention
by Ali Ahmed Abdelkader - 25-32 Sustainable Improvement for United Arab Emirates' SMEs: A Proposed Approach
by Abdel Moneim Mohammed Baheeg Ahmed & Muhieddine Z. Ramadan & Hisham Al Saghbini - 33-47 Evaluation of Electronic Customer Knowledge Mediating by Electronic Customer Attraction on Electronic Customer Acquisition
by Mufleh Amin Jarrah - 48-69 Factors Promoting Social CRM: A Conceptual Model of the Impact of Personality and Social Media Characteristics
by Ainsworth Anthony Bailey
April 2015, Volume 6, Issue 2
- 1-14 Customer Management Practices: Multiple Case Studies in Stock Broking Services
by Gyaneshwar Singh Kushwaha & Shiv Ratan Agrawal - 15-30 The Use of Social Media Among Public Relations Students in the UAE
by Hamza Saad Mohamed - 31-47 Exploring Consumer Empowerment in Consumption Communities Based in Social Media
by Imene Ben Yahia & Lilia El Ferci - 48-69 Developing and Implementing a Selection Model of Brand TV Commercial Script for a Real Estate Agency
by Pi-Fang Hsu & Hung-Yu Chueh & Chia-Wen Tsai
January 2015, Volume 6, Issue 1
- 1-16 Factors Influencing Office-Workers' Purchase Intention though Social Media: An Empirical Study
by Chih-Chin Liang & Hanh Thi Dang - 17-34 Integrating Smartphone Talking Applications, Trust, Switching Cost and Customer Switching Behaviour in the Mobile Phone Market: The Case of Egypt
by Ali Abdelkader - 35-60 Antecedents and Consequences of Relationship Quality in B2B Markets: A Case Study on a Manufacturing Company
by Eman Mohamed Abd-El-Salam - 61-79 Investigating the Relationship between Educational Quality and Students' Satisfaction: A Post Graduate Student Perspective
by Sally Kamel Ali Omran
October 2014, Volume 5, Issue 4
- 1-19 Determinants of Customer Loyalty: Evidence from the Egyptian Mobile Market
by Rania Hussein & Amr Kais & Hamed M. Shamma - 20-37 To Be Or Not To Be Visible In Company-Managed Virtual Communities?
by Imene Ben Yahia - 38-57 The Relationship Between Customer Demographics and Brand Loyalty in the Indian Telecom Sector: An Empirical Study
by K Sai Prasad & Sita Mishra - 58-82 Workplace Perceptions and Workplace Incivility in Egypt: The Mediating Role of Organizational Cynicism
by Mamdouh Zaky Ewis
July 2014, Volume 5, Issue 3
- 1-13 A Study to Explore Relationships Between Customer Demographics and Brand Loyalty in The Indian Telecom Sector
by K Sai Prasad & Sita Mishra - 14-31 Research Practices in Public Relations Organizations in the United Arab Emirates
by Badreya Al-Jenaibi - 32-48 Customer Satisfaction via Service Quality Dimensions: An Empirical Research on Stock Broking Services: CS VIA SQD
by Gyaneshwar Singh Kushwaha & Shiv Ratan Agrawal - 49-68 The Role Of Loyalty Program (LP) And Brand Attachment In Establishing Word-Of-Mouth Intentions: An Empirical Investigation In The Mobile Sector
by Nedra Bahri-Ammari - 69-97 Analyzing the Influence of Customer Relationship Management on Firm Performance: A Study of Hotel Industry in India
by Brijesh Kumar Yadav & Abhijeet Singh
April 2014, Volume 5, Issue 2
- 1-20 Exploring the Three- Path Mediation Model: A Study of Customer Perceived Value, Customer Satisfaction Service Quality and Behavioral Intention Relationship
by Manish Kumar Yadav & Alok Kumar Rai & Medha Srivastava - 21-37 The Identity Salience and Emotional Attachment Strategies in Alumni-University Relationships
by Junhong Min & Madhave N. Segal & M. Deniz Dalman - 38-51 An Outsourcing Decision Model Based on AHP and Sensitive Analysis for Distribution Marketing Companies
by Pi-Fang Hsu & Chia-Wen Tsai & Ying-Hua Chu - 52-64 Highlighting Visibility and Benevolence to Harvest Good Relationships with Company-Managed Virtual Communities: A Netnographic Study
by Imene Ben Yahia
January 2014, Volume 5, Issue 1
- 1-15 Exploring the Influence of a Salesperson's Selling Approach on Buyer-Seller Relationship Outcomes
by Ozcan Kilic & Darryl W. Miller - 16-30 ICT and Economic Growth: Evidence from Twelve MENA Economies
by Subaran Roy & Abdel Moneim M. B. Ahmed & Abdullah A. Abonamah - 31-43 The Relationship Between Islamic Religion and Ethical Leadership: The Case of Kuwaiti Private Sector
by Terki Alazmi - 44-63 Exploring the Relationship Between Mode of Operation and Performance of Support Teams in Telecommunication Companies
by Oussama Saafein - 64-78 An Analytical Study of the Facebook Content Management Strategies of Dominos India
by Priyanka Bhardwaj & Rohit Singh Adhikari & Vandana Ahuja
October 2013, Volume 4, Issue 4
- 1-26 Innovative System for Measuring SMEs Performance
by Abdel Moneim M. B. Ahmed & Abdullah A. Abonamah - 27-40 Establishing a Hierarchy Model for Evaluating Integrated Marketing Communications Services of Newspaper Groups in Taiwan
by Ya-Han Lin & Pi-Fang Hsu & Chia-Wen Tsai - 41-56 From Reluctance to Resistance: Study of Internet Banking Services Adoption in the United Kingdom
by Edwin Agwu - 57-68 Impact Evaluation of Customer Knowledge Process On Customer Knowledge Acquisition: A Quantitative Study in Jordanian Banking Sector
by Samer Alhawari
July 2013, Volume 4, Issue 3
- 1-19 CRM Scale Development and Validation in Indian Telecom Sector
by Arun Kumar Agariya & Deepali Singh - 20-43 An Investigation of Mediating and Moderating Variables in Service Quality – Customer Loyalty Relationship: A Research Agenda
by Medha Srivastava & Alok Kumar Rai - 44-56 Modernism to Postmodernism: The Transdisciplinary Mode-2 Knowledge Production of Relationship Marketing
by S. M. Riad Shams - 57-71 Exploring Relationship between Service Quality and Positive Word of Mouth at Retail Banks in Rural India
by Mohd Adil & Mohammed Naved Khan - 72-87 A Survey Instrument for Identification of the Critical Success Factors for the Successful ERP Implementation at Indian SMEs
by L. Ganesh & Arpita Mehta
April 2013, Volume 4, Issue 2
- 1-20 Customer Relationship Management (CRM) Practices by Small Businesses in Developing Economies: A Case Study of Egypt
by Hatem El-Gohary & David J. Edwards & Juanling Huang