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Patterns of Touch Screen Technology Use in Religious Tourism and Pilgrimage

Author

Listed:
  • Osman Bakur Gazzaz

    (Umm Al-Qura University, Saudi Arabia)

  • Hamza Saad Mohamed

    (Zayed University, UAE & Al-Minia University, Egypt)

Abstract

The purpose of this study is to examine the effective use of interactive touchscreen technology by pilgrims and the Umrah performers during the Hajj and Umrah rituals. The study relied on a media survey methodology. A questionnaire was used as a tool to collect data. A total of 400 pilgrims and Umrah performers participated in the study. The study drew from the uses and gratifications approach. Results indicated that the bulk of pilgrims and the Umrah performers are active and heavy users on using the interactive touchscreen technology. Moreover, the findings confirmed that there is a strong correlation between the intensity of usage of touchscreen technology by pilgrims as well as Umrah performers and their demographic variables. More importantly, the findings revealed that touchscreen usage increased the spread of awareness, guidance, and information among pilgrims and Umrah performers about the Hajj and Umrah rituals.

Suggested Citation

  • Osman Bakur Gazzaz & Hamza Saad Mohamed, 2022. "Patterns of Touch Screen Technology Use in Religious Tourism and Pilgrimage," International Journal of Customer Relationship Marketing and Management (IJCRMM), IGI Global, vol. 13(1), pages 1-21, January.
    • Handle: RePEc:igg:jcrmm0:v:13:y:2022:i:1:p:1-21
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