The Border Between Business Intelligence And Psychology- Segmentation Based On Customer Behavior
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- Ruxandra Irina POPESCU,, 2009. "Using marketing in Romanian libraries Study case: The Romanian National Library," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 111-120, June.
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KeywordsDSS; business intelligence; consumer behavior; segmentation; buying decision process;
- M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
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