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Attitudes and purchasing behavior of consumers in domestic and foreign food retailers in Croatia

Author

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  • Ivan-Damir Anic

    (The Institute of Economics, Zagreb, Croatia)

Abstract

This paper aims to examine the differences in consumers’ attitudes towards domestic and foreign retailers in Croatia. It segments the consumers based on their attitudes, and examines the differences among the attitude segments relative to their retail patronage behaviour, consumer spending and consumer attitudes towards buying Croatian-made products. The empirical analysis is based on data obtained from consumer survey. The data were analyzed using t-test, chi-square test and ANOVA. The results show that consumers perceive domestic retailers as being similar to foreign retailers on three out of four store attribute factors. Cluster analysis produced three consumer segments: (1) consumers who prefer domestic retailers (28%); (2) consumers who prefer foreign retailers (17%); and (3) indifferent consumers (55%). The significant differences across segments exist in retail patronage, but not in consumer spending behaviour and the attitudes towards buying Croatian-made products. It may be concluded that consumers’ attitudes towards domestic and foreign retailers might predict retail patronage behaviour. When designing retail strategy, managers should take into consideration both consumer attitudes and consumer segments.

Suggested Citation

  • Ivan-Damir Anic, 2010. "Attitudes and purchasing behavior of consumers in domestic and foreign food retailers in Croatia," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 28(1), pages 113-133.
    • Handle: RePEc:rfe:zbefri:v:28:y:2010:i:1:p:113-133
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    File URL: https://www.efri.uniri.hr/sites/efri.hr/files/cr-collections/2/anic-eko-zbornik-2010-1.pdf
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    consumers’ attitudes; retail patronage; consumer spending; attitudes towards buying Croatian-made products;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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