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Motives for Retailer Internationalization to Central and Eastern Europe

Author

Listed:
  • EKREM TATOGLU
  • MEHMET DEMIRBAG
  • GOKHAN KAPLAN

Abstract

This paper focuses on internationalization motives of multinational retailers with regard to three Central and Eastern European countries including Poland, Hungary, and the Czech Republic. Based on the prior literature reviewed, a comprehensive set of retail internationalization motives was identified. The highest ranked retail internalization motives were found to be concerned more with host country-specific motives than home country and firm-specific motives. The study also found that the relative importance of the retail internalization motives varied most with the retail type of operations, and to a moderate extent with the market entry mode. However, no significant difference was found between the relative importance of the retail internalization motives and host country origin.

Suggested Citation

  • Ekrem Tatoglu & Mehmet Demirbag & Gokhan Kaplan, 2003. "Motives for Retailer Internationalization to Central and Eastern Europe," Emerging Markets Finance and Trade, Taylor & Francis Journals, vol. 39(4), pages 40-57, July.
    • Handle: RePEc:mes:emfitr:v:39:y:2003:i:4:p:40-57
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    Citations

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    Cited by:

    1. Ivan-Damir Anic, 2010. "Attitudes and purchasing behavior of consumers in domestic and foreign food retailers in Croatia," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 28(1), pages 113-133.
    2. Sascha Kraus & Christine Mitter & Felix Eggers & Philipp Stieg, 2017. "Drivers of internationalization success: a conjoint choice experiment on German SME managers," Review of Managerial Science, Springer, vol. 11(3), pages 691-716, July.
    3. Chen Wang & Lincoln C. Wood & Hamzah Abdul-Rahman & Han Biao Ng, 2017. "Triggering the internationalization of Malaysian quantity surveying firms," Service Business, Springer;Pan-Pacific Business Association, vol. 11(3), pages 631-663, September.
    4. Schwens, Christian & Kabst, Ruediger, 2009. "How early opposed to late internationalizers learn: Experience of others and paradigms of interpretation," International Business Review, Elsevier, vol. 18(5), pages 509-522, October.
    5. Christian Schwens & Ruediger Kabst, 2009. "Early internationalization: A transaction cost economics and structural embeddedness perspective," Journal of International Entrepreneurship, Springer, vol. 7(4), pages 323-340, December.
    6. Grzegorz Karasiewicz & Mariusz Trojanowski, 2016. "Internationalization of the Grocery Retail Market in Poland (Internacjonalizacja handlu detalicznego produktow spozywczych w Polsce)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(57), pages 19-41.

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