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Internationalization of the Grocery Retail Market in Poland (Internacjonalizacja handlu detalicznego produktow spozywczych w Polsce)


  • Grzegorz Karasiewicz

    () (Uniwersytet Warszawski, Wydzial Zarzadzania)

  • Mariusz Trojanowski

    () (Uniwersytet Warszawski, Wydzial Zarzadzania)


The paper presents the internationalization processes in the grocery retail market in Poland in 1990–2015. The study was conducted on the basis of the analysis of secondary data which allowed identifying foreign entities operating in this market and describing key dimensions of their strategy. The basic conclusions of the analysis are the following: (1) market dominance of foreign companies in the grocery retail market – their market share was above 50%; (2) the breakthrough year in the process of internationalization was 2001; (3) the most common entry strategy was greenfield direct investment; (4) foreign investors came from highly developed European countries; (5) foreign companies operate on the basis of large-format stores (supermarkets, hypermarkets, discount stores).

Suggested Citation

  • Grzegorz Karasiewicz & Mariusz Trojanowski, 2016. "Internationalization of the Grocery Retail Market in Poland (Internacjonalizacja handlu detalicznego produktow spozywczych w Polsce)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(57), pages 19-41.
  • Handle: RePEc:sgm:pzwzuw:v:14:i:57:y:2016:p:19-41

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    References listed on IDEAS

    1. Ekrem Tatoglu & Mehmet Demirbag & Gokhan Kaplan, 2003. "Motives for Retailer Internationalization to Central and Eastern Europe," Emerging Markets Finance and Trade, Taylor & Francis Journals, vol. 39(4), pages 40-57, July.
    2. Liesbeth Dries & Thomas Reardon & Johan F. M. Swinnen, 2004. "The Rapid Rise of Supermarkets in Central and Eastern Europe: Implications for the Agrifood Sector and Rural Development," Development Policy Review, Overseas Development Institute, vol. 22, pages 525-556, September.
    3. C. Charles Okeahalam & Steve Wood, 2009. "Financing internationalisation: a case study of an African retail transnational corporation," Journal of Economic Geography, Oxford University Press, vol. 9(4), pages 511-537, July.
    4. Lanlan Cao & Daniele Pederzoli, 2013. "International retailers' strategic responses to institutional environment of emerging market: multiple case studies in China," Post-Print hal-00916537, HAL.
    5. Jody Evans & Felix T Mavondo, 2002. "Psychic Distance and Organizational Performance: An Empirical Examination of International Retailing Operations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 33(3), pages 515-532, September.
    6. John A. Dawson, 2007. "Scoping and conceptualising retailer internationalisation," Journal of Economic Geography, Oxford University Press, vol. 7(4), pages 373-397, July.
    7. André Tordjman, 1994. "European retailing: convergences, differences and perspectives," Working Papers hal-00607606, HAL.
    8. Thomas Reardon & C. Peter Timmer & Christopher B. Barrett & Julio Berdegué, 2003. "The Rise of Supermarkets in Africa, Asia, and Latin America," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(5), pages 1140-1146.
    9. Dinghuan Hu & Thomas Reardon & Scott Rozelle & Peter Timmer & Honglin Wang, 2004. "The Emergence of Supermarkets with Chinese Characteristics: Challenges and Opportunities for China's Agricultural Development," Development Policy Review, Overseas Development Institute, vol. 22, pages 557-586, September.
    10. Huang, Ying & Sternquist, Brenda, 2007. "Retailers' foreign market entry decisions: An institutional perspective," International Business Review, Elsevier, vol. 16(5), pages 613-629, October.
    11. Thomas Reardon & Spencer Henson & Julio Berdegué, 2007. "'Proactive fast-tracking' diffusion of supermarkets in developing countries: implications for market institutions and trade," Journal of Economic Geography, Oxford University Press, vol. 7(4), pages 399-431, July.
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    More about this item


    internationalization; de-internationalization; retailing; grocery; Poland;

    JEL classification:

    • D02 - Microeconomics - - General - - - Institutions: Design, Formation, Operations, and Impact
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce


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