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Establishing Territorial Embeddedness within Retail Transnational Corporation (TNC) Expansion: The Contribution of Store Development Departments

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  • Steve Wood
  • Jonathan Reynolds

Abstract

Wood S. and Reynolds J. Establishing territorial embeddedness within retail transnational corporation (TNC) expansion: the contribution of store development departments, Regional Studies . Establishing territorial embeddedness within host regions in international retail expansion is well known to be important, although the processes underpinning its realization are less explicit. This research analyses some 'emerging practices' of international expansion planning by drawing on interviews across a sample of store development departments. The role of analysts within host regions in evaluating economic, institutional, cultural and social contexts, and appraising the viability of market-entry methods and store formats is explored. The competitive and regulatory dynamism of regions means that behaviour which encourages greater embeddedness following market entry can be particularly helpful in strengthening the marketing and development strategies of international subsidiaries.

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  • Steve Wood & Jonathan Reynolds, 2014. "Establishing Territorial Embeddedness within Retail Transnational Corporation (TNC) Expansion: The Contribution of Store Development Departments," Regional Studies, Taylor & Francis Journals, vol. 48(8), pages 1371-1390, August.
    • Handle: RePEc:taf:regstd:v:48:y:2014:i:8:p:1371-1390
    DOI: 10.1080/00343404.2012.701731
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    Cited by:

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    3. Sina Hardaker, 2020. "Embedded Enclaves? Initial Implications of Development of Special Economic Zones in Myanmar," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 32(2), pages 404-430, April.
    4. Kateryna Zhylenko, 2017. "Investing And Production-Financial Activities Of Tncs' In The Conditions Of Globalization," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 3(4).
    5. Lisa Qixun Siebers, 2017. "Hybridization practices as organizational responses to institutional demands: The development of Western retail TNCs in China," Journal of Economic Geography, Oxford University Press, vol. 17(1), pages 1-29.
    6. Frasquet, Marta & Dawson, John & Calderón, Haydeé & Fayos, Teresa, 2018. "Integrating embeddedness with dynamic capabilities in the internationalisation of fashion retailers," International Business Review, Elsevier, vol. 27(4), pages 904-914.
    7. Mohr, Alex & Batsakis, Georgios, 2018. "Firm resources, cultural distance and simultaneous international expansion in the retail sector," International Business Review, Elsevier, vol. 27(1), pages 113-124.

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