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Consumer Bihavior

Author

Listed:
  • Tatiana BASS

    (University of Bucharest)

Abstract

This article reviews the role played by a producer of goods and services in consumer life.But because the manufacturer can achieve its purpose, to obtain profit and to attract more clients, he needs to know the consumer’s needs and preferences. Equally important for the producer is to find solutions for his products and services to be developed in conditions of maximum efficiency and become more aware of why they are buying, find out who, what, from where, when, how and how much to buy and how often. In other words, he must find out why the people respond into a certain way to products and services that are offered to them on the market. This attitude of consumers when buying or consuming goods and services is reflected in consumer behavior. The essential faced by manufacturing firms, for some time, is knowing how consumers will respond to various stimuli that they will use in order to achieve the ultimate goal, a bigger profit.

Suggested Citation

  • Tatiana BASS, 2011. "Consumer Bihavior," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), vol. 2(1), pages 47-55, January -.
    • Handle: RePEc:urn:urnste:v:2:y:2011:i:1:p:47-55
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    File URL: http://holisticajournal.ro/details?pid=24
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    More about this item

    Keywords

    behavior; consumer; from where; why; when; how and how much and how often;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

    Statistics

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