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Few determinants of compulsive buying of youth in Pakistan

Author

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  • Saleem, Salman
  • Salaria, Dr Rashid

Abstract

Consumer compulsive buying has been an important area of study in consumer behavior research. The goal of this study was to determine the effect of factors like age, tendency to spend, post purchase guilt, drive to spend compulsively, feeling about shopping and spending and dysfunctional spending on compulsive buying behavior of youth in Pakistan. The primary data for this study was collected from questionnaire that was administered in Bahawalpur, Lahore and Islamabad. A convenience sample of three hundred and seventy one respondents was used in the study. Statistical techniques of correlation and regression were used for data analysis. The empirical findings show that the age has a significant but negative relationship with the compulsive buying behavior. However the factors tendency to spend, drive to spend compulsively, feeling about shopping and spending, dysfunctional spending and post purchase guilt are positively related to compulsive buying behavior.

Suggested Citation

  • Saleem, Salman & Salaria, Dr Rashid, 2010. "Few determinants of compulsive buying of youth in Pakistan," MPRA Paper 23981, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:23981
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    References listed on IDEAS

    as
    1. Faber, Ronald J, et al, 1995. "Two Forms of Compulsive Consumption: Comorbidity of Compulsive Buying and Binge Eating," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(3), pages 296-304, December.
    2. Neuner, Michael & Raab, Gerhard & Reisch, Lucia A., 2005. "Compulsive buying in maturing consumer societies: An empirical re-inquiry," Journal of Economic Psychology, Elsevier, vol. 26(4), pages 509-522, August.
    3. Faber, Ronald J & O'Guinn, Thomas C, 1992. "A Clinical Screener for Compulsive Buying," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(3), pages 459-469, December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Compulsive buying behavior; Youth; Pakistan; Tendency to spend; Drive to spend Compulsively; Feeling about shopping and spending; Dysfunctional spending; Post purchase guilt; Age;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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