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Shame-Proneness as a Risk Factor of Compulsive Buying

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  • Sunghwan Yi

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Abstract

Although compulsive buying is understood as an attempt to deal with chronic negative affect, the role of self-conscious emotions has not been explicitly theorized nor empirically examined. One objective of this manuscript was to fill this gap by integrating the escape theory account of compulsive buying with the psychological literature on negative self-conscious emotions. Specifically, shame-proneness was posited to be an important risk factor of compulsive buying severity. Another objective of this study was to examine the use of avoidant coping strategies following buying lapses and relate them with dispositional self-conscious emotions. Specifically, it was hypothesized that the use of avoidant coping strategies following buying lapses would be positively influenced by shame-proneness, and that this effect would be partially mediated by compulsive buying. These hypotheses received strong support from two studies, in which compulsive buying was assessed with different self-report instruments. Copyright Springer Science+Business Media, LLC. 2012

Suggested Citation

  • Sunghwan Yi, 2012. "Shame-Proneness as a Risk Factor of Compulsive Buying," Journal of Consumer Policy, Springer, vol. 35(3), pages 393-410, September.
  • Handle: RePEc:kap:jcopol:v:35:y:2012:i:3:p:393-410
    DOI: 10.1007/s10603-012-9194-9
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    File URL: http://hdl.handle.net/10.1007/s10603-012-9194-9
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    References listed on IDEAS

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    1. Faber, Ronald J, et al, 1995. " Two Forms of Compulsive Consumption: Comorbidity of Compulsive Buying and Binge Eating," Journal of Consumer Research, Oxford University Press, vol. 22(3), pages 296-304, December.
    2. O'Guinn, Thomas C & Faber, Ronald J, 1989. " Compulsive Buying: A Phenomenological Exploration," Journal of Consumer Research, Oxford University Press, vol. 16(2), pages 147-157, September.
    3. Yi, Sunghwan & Baumgartner, Hans, 2011. "Coping with guilt and shame in the impulse buying context," Journal of Economic Psychology, Elsevier, vol. 32(3), pages 458-467, June.
    4. Faber, Ronald J & O'Guinn, Thomas C, 1992. " A Clinical Screener for Compulsive Buying," Journal of Consumer Research, Oxford University Press, vol. 19(3), pages 459-469, December.
    5. Rook, Dennis W, 1987. " The Buying Impulse," Journal of Consumer Research, Oxford University Press, vol. 14(2), pages 189-199, September.
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    Cited by:

    1. Raudsepp Marju & Parts Oliver, 2015. "Compulsive Buying Behaviour in Estonian Market," Economics and Business, De Gruyter Open, vol. 27(1), pages 81-85, August.

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