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Coping with guilt and shame in the impulse buying context

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  • Yi, Sunghwan
  • Baumgartner, Hans

Abstract

In this study we investigate how consumers cope with guilt and shame in the impulse buying context. Based on recent psychological research on guilt and shame, we posit that the intensity of shame experienced after buying on impulse will be positively associated with the use of avoidant coping strategies, whereas the intensity of guilt experienced will be positively associated with the use of problem-focused coping strategies. Furthermore, we predict that the use of avoidant coping strategies will be linked with more frequent depressive symptoms and worse financial well-being. These hypotheses were generally supported in an on-line survey of 274 respondents who had recently made an impulse purchase and reported the emotions and coping strategies associated with the event.

Suggested Citation

  • Yi, Sunghwan & Baumgartner, Hans, 2011. "Coping with guilt and shame in the impulse buying context," Journal of Economic Psychology, Elsevier, vol. 32(3), pages 458-467, June.
    • Handle: RePEc:eee:joepsy:v:32:y:2011:i:3:p:458-467
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    Cited by:

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    2. Eduardo Valenciano-Mendoza & Fernando Fernández-Aranda & Roser Granero & Mónica Gómez-Peña & Laura Moragas & Bernat Mora-Maltas & Anders Håkansson & José M. Menchón & Susana Jiménez-Murcia, 2021. "Prevalence of Suicidal Behavior and Associated Clinical Correlates in Patients with Behavioral Addictions," IJERPH, MDPI, vol. 18(21), pages 1-20, October.
    3. Malhotra, Gunjan & Ramalingam, Mahesh, 2022. "Does impact of campaign and consumer guilt help in exploring the role of national identity and purchase decisions of consumers?," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    4. José Manuel Otero-López & María José Santiago & María Cristina Castro, 2021. "Big Five Personality Traits, Coping Strategies and Compulsive Buying in Spanish University Students," IJERPH, MDPI, vol. 18(2), pages 1-15, January.
    5. Marco Mandolfo, 2022. "Rein it in. Nudge-based interventions to cope with online impulse buying among young adults," Journal of Behavioral Economics for Policy, Society for the Advancement of Behavioral Economics (SABE), vol. 6(S1), pages 59-66, July.
    6. Ayadi, Nawel & Giraud, Magali & Gonzalez, Christine, 2013. "An investigation of consumers' self-control mechanisms when confronted with repeated purchase temptations: Evidence from online private sales," Journal of Retailing and Consumer Services, Elsevier, vol. 20(3), pages 272-281.
    7. Sunghwan Yi, 2012. "Shame-Proneness as a Risk Factor of Compulsive Buying," Journal of Consumer Policy, Springer, vol. 35(3), pages 393-410, September.
    8. Rendall, Stella & Brooks, Chris & Hillenbrand, Carola, 2021. "The impacts of emotions and personality on borrowers’ abilities to manage their debts," International Review of Financial Analysis, Elsevier, vol. 74(C).
    9. Gladstone, Joe J. & Jachimowicz, Jon M. & Greenberg, Adam Eric & Galinsky, Adam D., 2021. "Financial shame spirals: How shame intensifies financial hardship," Organizational Behavior and Human Decision Processes, Elsevier, vol. 167(C), pages 42-56.
    10. Fraccaro, Annalisa & Macé, Sandrine & Parguel, Béatrice, 2021. "The not-so-odd couple: Odd pricing in a luxury context," Journal of Business Research, Elsevier, vol. 136(C), pages 356-365.
    11. Amos, Clinton & Holmes, Gary R. & Keneson, William C., 2014. "A meta-analysis of consumer impulse buying," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 86-97.
    12. Nigam, Achint & Dewani, Prem & Behl, Abhishek & Pereira, Vijay, 2022. "Consumer’s response to conditional promotions in retailing: An empirical inquiry," Journal of Business Research, Elsevier, vol. 144(C), pages 751-763.
    13. Bossuyt, Saar & Vermeir, Iris & Slabbinck, Hendrik & De Bock, Tine & Van Kenhove, Patrick, 2017. "The compelling urge to misbehave: Do impulse purchases instigate unethical consumer behavior?," Journal of Economic Psychology, Elsevier, vol. 58(C), pages 60-76.
    14. Rezaei, Sajad, 2015. "Segmenting consumer decision-making styles (CDMS) toward marketing practice: A partial least squares (PLS) path modeling approach," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 1-15.

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