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Vertical Integration in the Taiwan Aquaculture Industry


  • Tzong-Ru Lee (Jiun-Shen)

    (National Chung Hsing University, Taiwan)

  • Yi-Hsu

    (National Formosa University, Taiwan)

  • Cheng-Jen Lin

    (National Chung Hsing University, Taiwan)

  • Kongkiti Phusavat

    (Kasetsart University, Thailand)

  • Nirote Sinnarong

    (National Chung Hsing University, Taiwan)


The study aims to improve the distribution channels in the Taiwan aquaculture industry through a better vertical integration. This study is derived from a need to improve the distribution performance of agricultural-based industries in response to increasing food demands in Asia and elsewhere. Based on a four-by-eight matrix derived from both a value chain and a service profit chain, thirty different strategies are developed. This development is based on key success factors and strategies for vertical integration interviewed and cited in the literatures. The findings are identified by applying the Gray Relational Analysis (GRA). For this study, the key success factors for aquaculture wholesale markets include the communication, integration and cohesion of opinion within the wholesale market; government support; andmutual trust between members of the vertical integration scheme. The suitable vertical integration strategies are an improved safety and hygiene inspection of aquaculture products, accuracy of aquaculture product categorization, and precision in product weighing.

Suggested Citation

  • Tzong-Ru Lee (Jiun-Shen) & Yi-Hsu & Cheng-Jen Lin & Kongkiti Phusavat & Nirote Sinnarong, 2011. "Vertical Integration in the Taiwan Aquaculture Industry," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 9(4 (Winter), pages 393-414.
  • Handle: RePEc:mgt:youmgt:v:9:y:2011:i:4:p:393-414

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    aquaculture industry; grey relational analysis (GRA); channels integration;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • R41 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Transportation: Demand, Supply, and Congestion; Travel Time; Safety and Accidents; Transportation Noise


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