Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General

2021

• Avichai Snir & Haipeng Allan Chen & Daniel Levy, 2021, "Stuck at Zero: Price Rigidity in a Runaway Inflation," Post-Print, HAL, number hal-03213312.
• Tajana Marušić & Tihomir Vranešević, 2021, "Challenges Of Navigating Brands Through Social Media – Marketing Managers Point Of View," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 72, issue 3, pages 413-430, DOI: 10.32910/ep.72.3.4.
• Visar Rrustemi & Gezim Jusufi, 2021, "Understanding Social Media Marketing Activities In Western Balkans:Empirical Insights From Kosovo," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 72, issue 6, pages 869-893, DOI: 10.32910/ep.72.6.4.
• Johansson, Anders C. & Zhu, Zhen, 2021, "Reputational Assets and Social Media Marketing Activeness: Empirical Insights from China," Stockholm School of Economics Asia Working Paper Series, Stockholm School of Economics, Stockholm China Economic Research Institute, number 2021-53, Oct.
• Yuliana Hapsari & Usep Suhud & Saparuddin Mukhtar, 2021, "Influence of Service Quality, Innovation, Price, Promotion on Customer Satisfaction and Customer Loyalty," Oblik i finansi, Institute of Accounting and Finance, issue 3, pages 125-134, September, DOI: 10.33146/2307-9878-2021-3(93)-125-1.
• Shailja Khanduri, 2021, "Marketing Innovation, Orientation and Business Environment Effects on Newspaper Firms’ Performance," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 20, issue 1, pages 37-55, June.
• Raoul Kübler & Rouven Seifert & Michael Kandziora, 2021, "Content valuation strategies for digital subscription platforms," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, volume 45, issue 2, pages 295-326, June, DOI: 10.1007/s10824-020-09391-3.
• José Antonio París, 2021, "La Muerte de las Marcas en Manos de los Nativos Digitales," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 18, pages 53-62, July-Dece, DOI: 10.24215/23143738e085.
• Edward T. Vieira, Jr. & Susan Grantham & Susan D. Sampson, 2021, "Corporate Social Responsibility and Its Reporting From a Management Control System Perspective," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 19, issue 2 (Summer, pages 127-144, DOI: 10.26493/1854-6935.19.127-144.
• Chongwoo Choe & Jiajia Cong & Chengsi Wang, 2021, "Softening Competition through Unilateral Sharing of Customer Data," Monash Economics Working Papers, Monash University, Department of Economics, number 2021-10, Sep.
• Tankieva, T. & Ponomareva, M., 2021, "A study of consumers and the development problems of industrial tourism in the old industrial region (on the example of the Tula region)," Journal of the New Economic Association, New Economic Association, volume 49, issue 1, pages 165-183, DOI: 10.31737/2221-2264-2021-49-1-6.
• Yao (Alex) Yao & Sha Yang & K. Sudhir, 2021, "Two-Sided Matching Between Fashion Firms and Publishers: When Firms Strategically Target Consumers for Brand Image," Working Papers, NET Institute, number 21-07, Jul.
• Olena Vynogradova & Nadiia Pysar & Nina Drokina & Olga Lytvynova & Iryna Sovershenna, 2021, "Critical evaluation of the sustainabile development principles within the fashion business model components for early-stage company," Technology audit and production reserves, Socionet;Technology audit and production reserves, volume 3, issue 4(59), pages 12-17.
• Alexander Hristov, 2021, "Theoretical Foundations of the First Purchase in Marketing," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 5, pages 1-13–29, December.
• Jonathan M Karpoff & Robert Schonlau & Katsushi Suzuki, 2021, "Shareholder Perks and Firm Value
  [Matching on the Estimated Propensity Score]," The Review of Financial Studies, Society for Financial Studies, volume 34, issue 12, pages 5676-5722.
• Ermal Haxhiaj & Bia Çera, 2021, "BlockChain (BC), Technology Notary in Data Driven Marketing (DDM) Contracts," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 108-118, August.
• Mariana Juganaru & Ruxandra Florentina Firica, 2021, "Modern Means of Promoting Flower Sales in ConstanÈ›a," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 552-558, August.
• Denisa Adriana Dragoi, 2021, "Facial Coding as a Neuromarketing Technique: An Overview," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 681-687, December.
• Catalin Gradinaru & Sorin-George Toma & Stefan-Alexandru Catana, 2021, "Marketing Simulations in Education: A Brief Overview for the Markstrat Simulator," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 737-742, December.
• Mariana Juganaru & Razvan Andronache & Ruxandra Florentina Mihutiu (Firica), 2021, "Using Digital Marketing to Study Customer Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 773-778, December.
• Mariana Juganaru & Razvan Andronache & Ruxandra Florentina Mihutiu (Firica), 2021, "Using Digital Marketing for Product Development and Communication Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 779-786, December.
• Adriana Manolica & Elena Muntean & Raluca-Alexandra Jelea, 2021, "The Brand Reflected in the Mind of the Consumer. Conceptual Map of the Starbucks Brand," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 797-806, December.
• Adriana Manolica & Alexandra Florescu & Beniamin-Vladut Faraonel, 2021, "Marketing Semiotics - the Universal Language of E-Consumer," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 807-815, December.
• Claudiu-Catalin Munteanu & Adina Cristea, 2021, "A Methodological Approach for the Journey through Real-Time Marketing: From Customer Journey Analytics to Personalization Engines," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 849-855, December.
• Otto Bartok & Vratislav Kozák & Radka Bauerová, 2021, "Online grocery shopping: the customers´ perspective in the Czech Republic," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, volume 16, issue 3, pages 679-695, September, DOI: 10.24136/eq.2021.025.
• Roman Skalicky & Tomas Meluzin & Marek Zinecker, 2021, "Brand valuation: an innovative approach based on the risk difference," Oeconomia Copernicana, Institute of Economic Research, volume 12, issue 1, pages 159-191, March, DOI: 10.24136/oc.2021.007.
• Snir, Avichai & Chen, Haipeng (Allan) & Levy, Daniel, 2021, "Stuck at Zero: Price Rigidity in a Runaway Inflation," MPRA Paper, University Library of Munich, Germany, number 107438, Apr.
• Klein, Michael A & Sener, Fuat, 2021, "Product innovation, diffusion and endogenous growth," MPRA Paper, University Library of Munich, Germany, number 108470, Jun.
• Ray, Sourav & Snir, Avichai & Levy, Daniel, 2021, "Retail Pricing Format and Rigidity of Regular Prices," MPRA Paper, University Library of Munich, Germany, number 110818, Nov.
• Bockhaus-Odenthal, Erik & Siegfried, Patrick, 2021, "Agilität über Unternehmensgrenzen hinaus
  [Agility across Company boundaries]," MPRA Paper, University Library of Munich, Germany, number 111511, Dec.
• Marián Čvirik, 2021, "Is Health Consciousness Important at the Time of Coronavirus? The Case of Slovakia and Hungary," Central European Business Review, Prague University of Economics and Business, volume 2021, issue 4, pages 83-97, DOI: 10.18267/j.cebr.276.
• Nilsah Cavdar Aksoy & Ebru Tumer Kabadayı & Alev Kocak Alan & Coskun Ermehan, 2021, "A Current Approach to Understand Customers: A Literature Review on Customer Engagement (Müşteriyi Anlamada Güncel Bir Yaklaşım: Müşteri İlginliği Üzerine Bir Literatür Taraması)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 1, pages 197-217.
• Zafer Sayan, 2021, "Marka İmajının Satın Alma Niyetine Etkisinde Müşteri Tatmininin Aracı Rolü: Üniversite Öğrencileri Üzerine Bir Araştırma (The Mediating Role of Customer Satisfaction in the Effect of Brand Image on Pu," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 2, pages 459-468.
• Suleyman Can Yildirir, 2021, "The Effects of Social Marketing Activities on Purchasing Behaviour (Sosyal Pazarlama Faaliyetlerinin Satın Alma Davranışına Etkisi)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 3, pages 685-703.
• Mustafa Seckin Salvarli & Burak Kartal, 2021, "The Role of Brand Personality in the Relationship Between Social Media Marketing Activities and Purchase Intention: A Literature Research (Sosyal Medya Pazarlama Aktiviteleri ile Satın Alma Niyeti Ara," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 3, pages 705-716.
• Gamze Akcay & Erkan Ozdemir, 2021, "Consumer Cynicism towards The Service Sector: A Study in terms of Demographic Characteristics (Hizmet Sektörüne Yönelik Tüketici Sinizmi: Demografik Özellikler Açısından Bir Araştırma)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 4, pages 855-870.
• Daliborka Blazheska & Natasha Ristovska & Angela Milenkovska Klimoska, 2021, "The Impact Of Integrated Marketing Communication On Customer Behavior," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 12, issue 1, pages 40-50.
• Nina Angelovska, 2021, "Understanding Customer Complaint Behavior For Effective Resolution," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 12, issue 1, pages 57-69.
• Nina Angelovska, 2021, "Analysis Of Customer Activity, The Importance Of Timing For Effective Marketing Actions: Case Of Group Buying Site, Grouper," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 12, issue 2, pages 156-170.
• Mateo Krcić & Valentina Kolačko & Ivana Đunđek Kokotec, 2021, "Investment Risk And Efficiency Analysis Of Croatian Pension Funds," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 12, issue 2, pages 186-203.
• Gheorghe JINGA & Adrian IACOBINI, 2021, "Marketing and Management Steps to be taken in setting a Sport Club in Romania," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 22, issue 3, pages 389-399, July.
• Pouya Zargar & Panteha Farmanesh, 2021, "Satisfaction and Loyalty in Local Food Festival: Do Switching Barriers Matter?," SAGE Open, , volume 11, issue 4, pages 21582440211, October, DOI: 10.1177/21582440211050382.
• Ladislav Vagner, 2021, "The impact of social marketing activities on the performance of non-profit organizations," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 12713396, Oct.
• Bilge Nur Öztürk, 2021, "The Environmentalist Movement in the World and Environmental Studies in the Marketing Literature," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 12, pages 37-54.
• Afsarul Islam & Nishath Anjum & Imran Ahmed, 2021, "Predicting Consumers’ Intention to Shop Online in an Emerging Market: A COVID-19 Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 12, pages 4-18.
• Anne Njonjo & Winnie Njeru & Francis Kibera & Joseph Owino, 2021, "Marketing Strategies and Export Performance of Fresh Produce Firms in Kenya," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 13, pages 37-56.
• Michal Scibor-Rylski, 2021, "The Effectiveness of Gamifi cation in the Online and Offline Qualitative Marketing Research," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 13, pages 57-65.
• Bogdan Gregor & Beata Gotwald, 2021, "Perception of Artificial Intelligence by Customers of Science Centers (Percepcja sztucznej inteligencji przez klientow centrów nauki)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 29-38.
• Dariusz Grabara, 2021, "Influence of the COVID-19 Pandemic on the Vignette Factors of Smartphone Auctions on the Allegro Auction Platform (Wplyw pandemii COVID-19 na prezentacje aukcji smartfonow na platformie aukcyjnej Alle," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 93, pages 33-52.
• Manuel Sánchez-Pérez & Nuria Rueda-López & María Belén Marín-Carrillo & Eduardo Terán-Yépez, 2021, "Theoretical dilemmas, conceptual review and perspectives disclosure of the sharing economy: a qualitative analysis," Review of Managerial Science, Springer, volume 15, issue 7, pages 1849-1883, October, DOI: 10.1007/s11846-020-00418-9.
• Monika Radzymińska, 2021, "Perception of local food in direct sale from buyer’s perspective - a case of Poland," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 9, issue 1, pages 663-679, September, DOI: 10.9770/jesi.2021.9.1(41).
• Pedro Pablo Marín Dueñas & Diego Gómez Carmona, 2021, "Un estudio sobre la gestión comunicativa en las cooperativas españolas
  [A study on communication management in Spanish cooperatives]," REVESCO: Revista de estudios cooperativos, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Escuela de Estudios Cooperativos, issue 139, pages 78538-78538, DOI: 10.5209/reve.78538.
• Avichai Snir & Daniel Levy, 2021, "If You Think 9-Ending Prices Are Low, Think Again," Journal of the Association for Consumer Research, University of Chicago Press, volume 6, issue 1, pages 33-47, DOI: 10.1086/710241.
• Oghenenyerhovwo R. Inoni & Ajulu P. Olannye & Charles G. E. Salami, 2021, "Consumers ethnocentric tendencies, demographic factors and domestic goods purchase decision in Nigeria," Upravlenets, Ural State University of Economics, volume 12, issue 2, pages 74-86, April, DOI: 10.29141/2218-5003-2021-12-2-6.
• Hayriye Sengun & Adnan Kara, 2021, "Cittaslow: Umbrella branding for Turkish cities," Upravlenets, Ural State University of Economics, volume 12, issue 3, pages 81-90, July, DOI: 10.29141/2218-5003-2021-12-3-7.
• Tsvetelina Kabakchieva, 2021, "Brand and Identity as a Result of Banks' Activity in the Agricultural Sector," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 10, issue 2, pages 80-88, August.
• Olufemi A. Ogunkoya & Emmanuel Y. Ogundele & Adeola E. Adetayo, 2021, "Knowledge Transfer and Business Performance: A Study of Manufacturing Organizations in Ogun State, the Federal Republic of Nigeria," Business & Management Compass, University of Economics Varna, issue 1, pages 86-101.
• Adeola E. Adetayo & Oludayo O. Ariyo & Adebiyi J. Abosede, 2021, "Effect of Product Attribute and Pricing Strategy on Multinational Firms Competitiveness," Business & Management Compass, University of Economics Varna, issue 2, pages 191-206.
• Oghenenyerhovwo Rita Inoni, 2021, "Customer Satisfaction and Repurchase Decision: Evidence from Fast Food Restaurants," Business & Management Compass, University of Economics Varna, issue 3, pages 309-329.
• Milanović Vesna & Matić Andrea Bučalina & Golubović Jelena, 2021, "Employees’ Satisfaction with Supervisor Communication and Personal Feedback," Economic Themes, Sciendo, volume 59, issue 4, pages 535-554, December, DOI: 10.2478/ethemes-2021-0030.
• Widelska Urszula & Krot Katarzyna, 2021, "Customer Orientation and Innovation – The Perspective of Top-Level Management," Folia Oeconomica Stetinensia, Sciendo, volume 21, issue 1, pages 161-174, June, DOI: 10.2478/foli-2021-0011.
• Michalak Szymon & Bartkowiak Paweł, 2021, "Consumer Innovativeness and Personal Characteristics – A Study Among the Inhabitants of the Poznań Agglomeration," Folia Oeconomica Stetinensia, Sciendo, volume 21, issue 1, pages 31-47, June, DOI: 10.2478/foli-2021-0003.
• Nwankwo Cosmas Anayochukwu & Kanyangale MacDonald Isaac & Abugu James Okechukwu, 2021, "The Basics of a Mobile Money-Based Financial Service: Perceptions of University Students in Nigeria," Foundations of Management, Sciendo, volume 13, issue 1, pages 209-218, January, DOI: 10.2478/fman-2021-0016.
• Seretny Marek & Gaur Deepika & Sobczyk Katarzyna & Kaabour Maya, 2021, "Creating a New, Sustainable Mindset through Responsible Consumption: A Case Study of the International Chain of Sustainable Restaurants," Foundations of Management, Sciendo, volume 13, issue 1, pages 49-56, January, DOI: 10.2478/fman-2021-0004.
• Sliż Piotr & Delińska Liwia, 2021, "Measuring Customer Retention in the European Automotive Sector," Journal of Management and Business Administration. Central Europe, Sciendo, volume 29, issue 3, pages 63-85, September, DOI: 10.7206/cemj.2658-0845.53a.
• Dębski Maciej & Borkowska-Niszczota Małgorzata & Andrzejczyk Robert, 2021, "Tourist Accommodation Establishments during the Pandemic – Consequences and Aid Report on a Survey among Polish Micro-enterprises Offering Accommodation Services," Journal of Intercultural Management, Sciendo, volume 13, issue 1, pages 1-25, March, DOI: 10.2478/joim-2021-0001.
• Kunwar Jagat Bahadur, 2021, "The Influence of Culture on Collaborative Learning Practices in Higher Education," Journal of Intercultural Management, Sciendo, volume 13, issue 2, pages 81-106, June, DOI: 10.2478/joim-2021-0062.
• Prorok Michał & Kosicka Izabela, 2021, "Application of the Design Thinking Method in Customer Experience Management," Marketing of Scientific and Research Organizations, Sciendo, volume 42, issue 4, pages 35-60, December, DOI: 10.2478/minib-2021-0020.
• Torbarina Matia & Čop Nina Grgurić & Jelenc Lara, 2021, "Logo Shape and Color as Drivers of Change in Brand Evaluation and Recognition," Naše gospodarstvo/Our economy, Sciendo, volume 67, issue 1, pages 33-45, March, DOI: 10.2478/ngoe-2021-0004.
• Krajina Anida & Husić-Mehmedović Melika & Koštrebić Kemal, 2021, "Can You See How it Smells? What Eye Tracking Can Tell us about the Shelf Management of Luxury Perfumes," South East European Journal of Economics and Business, Sciendo, volume 16, issue 1, pages 93-106, June, DOI: 10.2478/jeb-2021-0008.
• Daniel Levy & Andrew T. Young, 2021, "Promise, trust, and betrayal: Costs of breaching an implicit contract," Southern Economic Journal, John Wiley & Sons, volume 87, issue 3, pages 1031-1051, January, DOI: 10.1002/soej.12479.
• Lamberz, Julia & Litfin, Thorsten, 2021, "Functional Quality of Service During Events: An Empirical Analysis," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2021), Hybrid Conference, Zagreb, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021", DOI: 10.54820/YJTC7325.
• Istrefi-Jahja, Arta & Zeqiri, Jusuf, 2021, "The Impact of Digital Marketing and Digital Transformation on Brand Promotion and Brand Positioning in Kosovo's Enterprises," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2021), Hybrid Conference, Zagreb, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021", DOI: 10.54820/UPQN1850.
• Emini, Adelina & Zeqiri, Jusuf, 2021, "The Impact of Social Media Marketing on Purchase Intention in a Transition Economy: The Mediating Role of Brand Awareness and Brand Engagement," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2021), Hybrid Conference, Zagreb, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021", DOI: 10.54820/FDOR9238.
• Snir, Avichai & Levy, Daniel, 2021, "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 6, issue 1 (Forthc.
• Levy, Daniel & Young, Andrew T., 2021, "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue forthcomi.
• Snir, Avichai & Chen, Haipeng (Allan) & Levy, Daniel, 2021, "Stuck at Zero: Price Rigidity in a Runaway Inflation," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue forthcomi.
• Brancatelli, Calogero & Inderst, Roman, 2021, "Income and Consumption over the Business Cycle: Evidence from Matched Administrative Data," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 253665.
• Zweigle, Tanja & Hellinghausen, Paul, 2021, "Relevanz und Potential von TikTok für die Social-Media-Marketing-Strategie von Unternehmen," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 01 (Dez. 2021).
• Stefanie Bossard & Armin Schmutzler, 2021, "Selecting valuation distributions: non-price decisions of multi-product firms," ECON - Working Papers, Department of Economics - University of Zurich, number 396, Oct.

2020

• Iuliana Cetina & Silvia Elena Cristache & Georgeta Narcisa Ciobotar & Andrei Badin, 2020, "Large-Scale Cultural Events: An Argument for Strengthening Ecological Awarenes," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 22, issue 53, pages 239-239, February.
• Alan Shaw, 2020, "Netnography and a Summative Content Analysis Approach to Market Research," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 12-22, August.
• Amadea Ruxandra Agapie & Gabriela Sîrbu, 2020, "Young Consumers Demand Sustainable and Social Responsible Luxury," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 71-81, August.
• Amélia Maria Pinto da Cunha Brandão & Pedro Dourado & Luis Palma Martos, 2020, "See Now, Buy Now Model: A Passport to Fashion Brand Equity," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 67, issue 4, pages 33-55, December.
• Amélia Maria Pinto da Cunha Brandão & Pedro Dourado & Luis Palma Martos, 2020, "See Now, Buy Now Model: A Passport to Fashion Brand Equity," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 67, issue si, pages 33-55, December, DOI: 10.47743/saeb-2020-0028.
• Tünde SZABÓ & Mónika FOSZTÓ, 2020, "A Museum Management Issue: The Implications Of Becoming More Consumer Oriented By Following The Trends," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 40-56, May.
• Cuneyd Ikbal SARIOGLU, 2020, "Customer Citizenship Behavior: Scale Development And Validation," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 57-72, May.
• Nosica RIZKALLA & Deyna Dwitama SETIADI, 2020, "Appraising The Influence Of Theory Of Consumption Values On Environmentally-Friendly Product Purchase Intention In Indonesia," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 7-25, May.
• Mihai STOICA, 2020, "Green Brand: An Integrated Conceptual Framework," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 117-134, November.
• Flaviu Doru NEAGA, 2020, "Research Regarding The Perception Of The Inhabitants Of Salaj County Concerning The Regional Touristic Developement," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 162-180, November.
• Elisabete SILVA & Hugo SOARES & José Duarte SANTOS & Fernando ALMEIDA, 2020, "THE ROLE OF SOCIAL MEDIA IN PORTUGUESE SMEs," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 99-116, November.
• Muhammad Taqi, , "Development Of Brand Hate Through Electronic Marketing," Review of Socio - Economic Perspectives, Reviewsep, number 202070, DOI: https://doi.org/10.19275/RSEP096.
• Liliya Ignatovich, 2020, "Use Of Innovative Technologies By Insurance Market Entities. Telematics In Car Insurance," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 1, issue 2, DOI: 10.30525/2661-5150/2020-2-2.
• M. Emin YAÞAR & Abdulvahap BAYDAÞ & Þenol ÇELÝK, 2020, "Determination of Factors Affecting the Preferences of Youth for Purchasing New Products: Application of Confirmatory Factor Analysis," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 4, issue 1, pages 195-225, August, DOI: https://doi.org/10.33399/biibfad.74.
• Daniel Levy & Andrew T. Young, 2020, "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers, Bar-Ilan University, Department of Economics, number 2020-07, Jul.
• FUCIU Mircea, 2020, "Changes In The Organization'S Marketing Activity In Light Of The Sars-Cov-2 Pandemic," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 72, issue 2, pages 27-35, July.
• FUCIU Mircea, 2020, "Effects Of The Online On The Exogenous Influence Factors Of Consumer Behaviour," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 72, issue 4, pages 35-47, December.
• Vlad Diaconescu & Stefania Tuclea, 2020, "How Interested Young People are in Film Festivals?," CACTUS - The Tourism Journal for Research, Education, Culture and Soul, Bucharest University of Economic Studies, volume 21, issue 1.
• Marco Bertini & Stefan Buehler & Daniel Halbheer, 2020, "Pricing and Supply Chain Transparency to Conscientious Consumers," CESifo Working Paper Series, CESifo, number 8675.
• Mihaela BENDIC (RADU) & Irina BARBU (SIMIONESCU), 2020, "CREATIVITY AND INNOVATION IN SMEs, PARTICULARITIES AND INFLUENCES," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 44, pages 17-24, July.
• Ioana MOROSANU, 2020, "The Appeal To Collective Pathos In Times Of Pandemic," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 93-103, December.
• Alexandra Giuliana ANDRONIC & Ioana MOROȘANU, 2020, "Multisensorial Experience For In-Store Aquisitions," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 22, pages 57-65, May.
• Flávio Bressan & Geraldo Luciano Toledo, 2020, "Influencia da data de validade nas decisoes de compra e consumo de produtos alimentícios," Estudios Gerenciales, Universidad Icesi, volume 36, issue 157, pages 439-453, DOI: 10.18046/j.estger.2020.157.3909.
• María Marisela Vargas-Salgado & Marisol Pastrana-Mart�nez & Aurora Irma M�ynez-Guaderrama & Karla Gabriela G�mez-Bull, 2020, "Análisis de la satisfacción de pasajeros de aerolíneas de bajo costo mexicanas," Estudios Gerenciales, Universidad Icesi, volume 36, issue 157, pages 484-495, DOI: 10.18046/j.estger.2020.157.3860.
• Juan Camilo Mejía & Mario Fernando Arcos Rosas, 2020, "Relacionamiento de marca: análisis de perspectivas y trascendencia en la gestión," Revista Tendencias, Universidad de Narino, volume 21, issue 2, pages 242-265, DOI: 10.22267/rtend.202102.149.
• Schmutzler, Armin & Hefti, Andreas & Liu, Shuo, 2020, "Preferences, Confusion and Competition," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 14700, May.
• Frick, Bernd, 2020, "The Legacy of Gurus: The Impact of Armin Diel and Joel Payne on Winery Ratings in Germany," Journal of Wine Economics, Cambridge University Press, volume 15, issue 4, pages 370-377, November.
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• Gilboa, Itzhak & Minardi, Stefania & Wang, Fan, 2020, "Consumption of Values," HEC Research Papers Series, HEC Paris, number 1406, Dec.
• Muhammad Ashfaque & Syed Mohsin Ali Shah & Fahad Sultan & Haider Khalil & Arif Hussain & Muhammad Khan, 2020, "Ethical Value Propositions of Islamic Banking Products: A Phenomenological Inquiry of Relationship Managers Perspective," International Review of Management and Marketing, Econjournals, volume 10, issue 2, pages 8-14.
• Yanina S. Bajana Villagomez & Sergio J. Chión Chacón, 2020, "Perceived Value as a Mediating Variable in the Theory of Planned Behavior: Application to the Intention of Completing an Master of Business Administration," International Review of Management and Marketing, Econjournals, volume 10, issue 4, pages 140-151.
• Taylan TUTKUNCA & Murat GULMEZ, 2020, "Pazarlama Kavramlarinin Uygulanmasinda Bilgisayar Tabanli Simulasyon Kullanimina Yonelik Bir Arastirma," Isletme ve Iktisat Calismalari Dergisi, Econjournals, volume 8, issue 2, pages 1-10.
• Arzu SEKER, 2020, "Cevrimici Alisveris Yapan Tuketici Davranislarina Yonelik Cevrimici Bir Arastirma," Isletme ve Iktisat Calismalari Dergisi, Econjournals, volume 8, issue 2, pages 11-27.
• Park, Minjung, 2020, "Estimating installed-base effects in product adoption: Borrowing IVs from the dynamic panel data literature," Journal of choice modelling, Elsevier, volume 37, issue C, DOI: 10.1016/j.jocm.2020.100247.
• Le Thi Thanh Ha & Vo Thanh Thu, 2020, "Motivations of guests contributing sWOM on social media: a case in Vietnam," Journal of Asian Business and Economic Studies, Emerald Group Publishing Limited, volume 29, issue 2, pages 146-162, November, DOI: 10.1108/JABES-05-2020-0055.
• Almas Sabir & Koauther Znaidi & Nesrine Zouaoui Rejeb, 2020, "The Impact of Personality on Scholarly Performance in the Light of Intervening Job of Scholarly Motivation," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 1, pages 146-159.
• Ahmad Hanfan & Hayati Nupus & Lutfi, 2020, "Iconic Product Advantage for Improving Marketing Performance of Indonesian Small and Medium Enterprises," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 1, pages 31-41.
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• V.A. Bondarenko & A.A. Voronov & P.P. Kapustin & A.A. Maksaev, 2020, "Digital Solutions and HR Marketing Opportunities: The Current Level and Prospects for Increasing Efficiency," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue Special 1, pages 3-13.
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• Syed Shah Alam & Maisarah Ahmad & Yi-Hui Ho & Nor Asiah Omar & Chieh-Yu Lin, 2020, "Applying an Extended Theory of Planned Behavior to Sustainable Food Consumption," Sustainability, MDPI, volume 12, issue 20, pages 1-14, October.
• Bahar Gurdin, 2020, "Robonomics And Customer Satisfaction: A Literature Review Towards Service Robots," Ekonomi Maliye Isletme Dergisi, Adil AKINCI, volume 3, issue 1, pages 85-100, June, DOI: 10.46737/emid.732024.
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• Levy, Daniel & Young, Andrew, 2020, "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," MPRA Paper, University Library of Munich, Germany, number 104294, Nov.
• Waqas, Zunnair, 2020, "The Effectiveness of Various Upcoming Media on Company's Sales in Karachi Market," MPRA Paper, University Library of Munich, Germany, number 116348, Jan.
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• Marián Čvirik, 2020, "Health Conscious Consumer Behaviour: The Impact of a Pandemic on the Case of Slovakia," Central European Business Review, Prague University of Economics and Business, volume 2020, issue 4, pages 45-58, DOI: 10.18267/j.cebr.249.
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• Mihai Diaconescu, 2020, "Some considerations regarding the new trends in marketing approaches," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 23, issue 77, pages 2-10, September.
• Sambas Ade Kesuma & Risanty Kesuma & Abdillah Arif Nasution & Muhammad Husni Epriel, 2020, "Online Shopping Customer Behavior in Indonesia: a Survey on Accounting Students," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 23, issue 78, pages 67-81, December,.
• Farooq Ahmad & Maqsood Ahmad & Shahida Mariam & Zunaira Mahmood & Muhammad Nawaz Qaisar, 2020, "What Wins The Customer Satisfaction, Most? An Evidence From Service Quality Perspectives In Banking Sector," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), volume 9, issue 4, pages 202-210, December.
• Emrah Tokgoz, 2020, "Impact of Materialistic Values on Impulsive and Compulsive Consumption via Status Consumption: A Research on Young Consumers," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 11, issue 1, pages 261-278.
• Erkan Ozdemir & Mine Sonmezay, 2020, "The Effect of The E-Commerce Companies’ Benevolence, Integrity and Competence Characteristics on Consumers’ Perceived Trust, Purchase Intention and Attitudinal Loyalty," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 11, issue 3, pages 807-821.
• Kashif Abrar & Muhammad Ali Saeed & Israr Ahmed & Sabir Ali, 2020, "How Customer Experience Quality Affects Customer Satisfaction-Loyalty with Moderating role of Competitive Choices and Familiarity: Assessment of Private Hospitals in Pakistan," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 7, issue 1, pages 75-91.
• Jose Saura & Ana Reyes-Menendez & Nelson Matos & Marisol Correia & Pedro Palos-Sanche, 2020, "Consumer Behavior In The Digital Age," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 8, issue 3, pages 190-196.
• Leticia Polanco-Diges & Felipe Debasa, 2020, "The Use Of Digital Marketing Strategies In The Sharing Economy: A Literature Review," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 8, issue 3, pages 217-229.
• Daliborka Blazeska & Natasha Ristovska & Sashko Gramatnikovski, 2020, "The Impact Of Digital Trends On Marketing," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 11, issue 1, pages 48-58.
• Ralitsa Yaneva, 2020, "Online Marketing Model For Evaluating The Effectiveness Of Companies’ Relationships With End Customers," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 11, issue 1, pages 93-107.
• Anak Agung Ngurah Gede SADIARTHA, 2020, "Customer Retention of Mobile Phone Purchasing on Cell Phone Stores in Denpasar," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 5, issue 1, pages 16-22, June.
• Andrei BĂDIN, 2020, "Cultural Events and Public Perception of Green Principles," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 21, issue 5, pages 674-691, December.
• Iwona Lupa-Wójcik, 2020, "To What Extent Household Members Influence The Purchasing Decisions Of Facebook Users In Case Of Selected Products? New Facebook Ads Tool Consideration," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 8, issue 1, pages 65-84, May.
• Micha³ Œcibor-Rylski, 2020, "Gamifying Questions by Adding Contextin the Creative Development Marketing Research," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 10, pages 60-67.
• Elnur Nabivi, 2020, "Implementation of Green Marketing Concept Through Social Media Activities: A Systematic Literature Review," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 11, pages 55-67.
• Jakub Tomczak, 2020, "Wykorzystanie serwisu LinkedIn przez uczelnie publiczne, jako narzedzia komunikacji z otoczeniem (The use of LinkedIn by public universities as a communication tool with the environment)," Research Reports, University of Warsaw, Faculty of Management, volume 2, issue 33, pages 46-57.
• Markus Eigruber & Franz Wirl, 2020, "Cheating as a dynamic marketing strategy in monopoly, cartel and duopoly," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, volume 28, issue 2, pages 461-478, June, DOI: 10.1007/s10100-019-00652-x.
• José-Alberto Castañeda & Dolores M. Frías-Jamilena & Miguel A. Rodríguez-Molina & Adam Jones, 2020, "Online Marketing Effectiveness - the influence of information load and digital literacy, a cross-country comparison," Electronic Markets, Springer;IIM University of St. Gallen, volume 30, issue 4, pages 759-773, December, DOI: 10.1007/s12525-019-00372-9.
• Laras Dessyanawaty & Yung-Shen Yen, 2020, "An optimizing omni-channel strategy for ride-hailing companies: The case of GOJEK in Indonesia," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 10, issue 1, pages 1-4.
• Nguyen Viet Thai & Dang Hong Vuong & Nguyen Thi Thu Ha & Nguyen Quoc Thinh & Myeong Hwan Kim & Nguyen Le Dinh Quy, 2020, "Exploring brand loyalty toward traditional confectioneries in an emerging market," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 8, issue 1, pages 60-72, September, DOI: 10.9770/jesi.2020.8.1(5).
• Arman Islamgaleyev & Mariana Petrova & Gulnara Kurenkeyeva & Sholpan Shalbayeva & Aizhan Kadirbergenova, 2020, "Increasing customer focus in metal trading," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 8, issue 1, pages 604-617, September, DOI: 10.9770/jesi.2020.8.1(42).
• Maria Rostasova & Anna Padourova & Tatiana Corejova, 2020, "KANO model as a tool of effective customer satisfaction diagnostics of postal services," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 8, issue 2, pages 811-828, December, DOI: 10.9770/jesi.2020.8.2(49).
• Maria Kehayova-Stoycheva & Svilen Ivanov, 2020, "The Role Of Bulgarian Households In Resource Consumption Initial Assessment," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 626-636.
• Borislava Stoimenova, 2020, "Policies And Initiatives For Sustainable Consumption And Production," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 669-680.
• Boycho Boychev, 2020, "Influencer Marketing Platformsand Key Metrics," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 264-275.
• Penka Goranova, 2020, "Strategic Actions In Advertising Policy," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 529-540.
• Olufemi A. OGUNKOYA & Adeola E. ADETAYO & Hassanat A. HASSAN, 2020, "Sales Promotion Tools and Consumer Buying Behaviour in United Bank of Africa, Ogun State," Business & Management Compass, University of Economics Varna, issue 2, pages 123-136.
• Adedayo Emmanuel LONGE & Tolulope Oluwatosin BOLAJI & Caleb Olugbenga SOYEMI & Emmanuel Olajide ADEBAYO, 2020, "Dynamic Links Between Financial Development and Carbon Emission in Nigeria," Business & Management Compass, University of Economics Varna, issue 2, pages 214-229.
• Nadanyiova Margareta & Majerova Jana & Gajanova Lubica, 2020, "Online Marketing Communication Trends in Slovak Hotel Industry," Economics and Culture, Sciendo, volume 17, issue 2, pages 13-21, December, DOI: 10.2478/jec-2020-0016.
• Dziewanowska Katarzyna & Kacprzak Agnieszka, 2020, "Value Co-Creation and Value Co-Destruction – A Case of Online Consumption," Folia Oeconomica Stetinensia, Sciendo, volume 20, issue 2, pages 82-94, December, DOI: 10.2478/foli-2020-0037.
• Halkin Andrii, 2020, "Assessing the Utility of Retailer Based on Generalized Costs of End-Consumers," Foundations of Management, Sciendo, volume 12, issue 1, pages 31-42, January, DOI: 10.2478/fman-2020-0003.