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Appraising The Influence Of Theory Of Consumption Values On Environmentally-Friendly Product Purchase Intention In Indonesia

Author

Listed:
  • Nosica RIZKALLA

    (Universitas Multimedia Nusantara)

  • Deyna Dwitama SETIADI

    (Universitas Multimedia Nusantara)

Abstract

According to past studies, solving environmental problems should be initiated not only by companies and government but also by consumers as they play an important role in consumption activities. One of the initiatives can be taken by consumers in environmental preservation is by purchasing environmentally-friendly product. This study attempted to explore the environmentally-friendly product purchase intention by employing the theory of consumption values. The scope of this study is to identify which of these consumption values can influence the purchase intention for environmentally-friendly product. The object chosen for this study is environmentally-friendly fashion product, specifically environmentally-friendly shoes made from recycled plastic waste from the sea. A total of 115 respondents participated in this study. This study employed Partial Least Square to assess the validity, reliability as well as to test research hypotheses. Based on the result, functional, emotional, and epistemic value were proven to be significant in affecting purchase intention for environmentally-products, in which emotional value contributed the biggest effect. Meanwhile, social and conditional value were found to be insignificant. The result of this study emphasized the importance of the functional, emotional, and epistemic aspect of environmentally-friendly product as consumers considers these values the most when making a purchase decision.

Suggested Citation

  • Nosica RIZKALLA & Deyna Dwitama SETIADI, 2020. "Appraising The Influence Of Theory Of Consumption Values On Environmentally-Friendly Product Purchase Intention In Indonesia," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 7-25, May.
    • Handle: RePEc:aio:manmar:v:xviii:y:2020:i:1:p:7-25
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    References listed on IDEAS

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    Cited by:

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    3. Vibhava Srivastava & Amit Kumar Gupta, 2023. "Price sensitivity, government green interventions, and green product availability triggers intention toward buying green products," Business Strategy and the Environment, Wiley Blackwell, vol. 32(1), pages 802-819, January.

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    More about this item

    Keywords

    functional value; social value; emotional value; epistemic value; conditional value;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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