IDEAS home Printed from https://ideas.repec.org/a/sae/vision/v29y2025i5p620-635.html
   My bibliography  Save this article

Reflections on Green Purchase Behaviour in the Era of COVID-19: A Conceptual Framework

Author

Listed:
  • Ajimon George
  • Amal S. Nair

Abstract

In recent years, research on green purchase behaviour has made tremendous progress. But still, several significant elements in diverse contexts require additional investigation, and it is also crucial to address the effect of the global pandemic COVID-19 on green purchase behaviour. This study is the outcome of a thorough literature review and aims to fill the gap of an integrated model that spells out the current state of green purchase behaviour. Apart from the previous models, this framework strives to lay out a complete illustration of factors influencing green purchase behaviour by assimilating relevant constructs from various theories such as Theory of Planned Behaviour (TPB), Theory of Consumption Values (TCV), Innovation Resistance Theory (IRT), Theory of Green Purchase Behaviour (TGPB) and Health Belief Model (HBM). The article adds to the current research by proposing a conceptual framework that binds the value, threat, risk, habitual and psychological aspects of green purchase behaviour. Moreover, this suggested model can effectively offer several implications to policymakers and marketers for improving sustainable consumption.

Suggested Citation

  • Ajimon George & Amal S. Nair, 2025. "Reflections on Green Purchase Behaviour in the Era of COVID-19: A Conceptual Framework," Vision, , vol. 29(5), pages 620-635, November.
    • Handle: RePEc:sae:vision:v:29:y:2025:i:5:p:620-635
    DOI: 10.1177/09722629221087363
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/09722629221087363
    Download Restriction: no
    File URL: https://libkey.io/10.1177/09722629221087363?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:vision:v:29:y:2025:i:5:p:620-635. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.