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Are There Positive Words in Marketing? A Study on the Vibrational Frequency of Marketing Words

Author

Listed:
  • Adriana Manolică

    („Alexandru Ioan Cuza†University of Iași)

  • Antoneta Ciobăniță

    („Alexandru Ioan Cuza†University of Iași)

  • Raluca-Alexandra Jelea

    („Alexandru Ioan Cuza†University of Iași)

Abstract

The words we use are our true mirrors. What we write, think and talk show our true personality and these words are energy, measured by vibration and frequency. If this is so, that means also that marketing words have their own energy, measured by vibration and frequency and maybe that is the reason we consider them as being positive or negative, from the perspective of the sender or the receiver. This paper presents an experiment conducted on students from Romania and USA, in which we measure the vibration of English spoken words used in Marketing. The aim is to see if we can speak about positive words and if these words actually sell. We want to compare the results between two groups, both fluent in English, but some of them being natives and the others not.

Suggested Citation

  • Adriana Manolică & Antoneta Ciobăniță & Raluca-Alexandra Jelea, 2020. "Are There Positive Words in Marketing? A Study on the Vibrational Frequency of Marketing Words," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 714-723, December.
    • Handle: RePEc:ovi:oviste:v:xx:y:2020:i:2:p:714-723
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    References listed on IDEAS

    as
    1. Joep P. Cornelissen & Rodolphe Durand & Peer Fiss & John C. Lammers & Eero Vaara, 2015. "Putting Communication Front and Center in Institutional Theory and Analysis," Post-Print hal-02313194, HAL.
    2. Cornelissen, J. P. & Durand, Rodolphe & Fiss, Peer C. & Lammers, John & Vaara, Eero, 2015. "Putting Communication Front and Center in Institutional Theory and Analysis," HEC Research Papers Series 1168, HEC Paris.
    3. Shareef, Mahmud Akhter & Mukerji, Bhasker & Alryalat, Mohammad Abdallah Ali & Wright, Angela & Dwivedi, Yogesh K., 2018. "Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 258-268.
    4. Hamelin, Nicolas & Thaichon, Park & Abraham, Christopher & Driver, Nicholas & Lipscombe, Joe & Pillai, Jayarethanam, 2020. "Storytelling, the scale of persuasion and retention: A neuromarketing approach," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    positive and negative words; vibration of the words; frequency of the words; words that sell;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • R59 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Other
    • Z18 - Other Special Topics - - Cultural Economics - - - Public Policy

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