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Sustainability actions, employee loyalty, and the awareness: The mediating effect of organization legitimacy

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  • Gabriel Cachón‐Rodríguez
  • Alicia Blanco‐González
  • Camilo Prado‐Román
  • Francisco Diez‐Martin

Abstract

Researchers highlighted the need to increase our understanding about the effect of sustainability practices on employees. In this work, we argue that organizational legitimacy has a mediating effect between sustainability practices and employee loyalty. This structural relationship is analyzed on employees of Spanish public universities. Our results confirm the existence of the mediating effect proposed. The lack of organizational legitimacy makes sustainability actions irrelevant for employees. Results expand our understanding about the effect of sustainability among employees. In addition, they provide new evidence for practitioners in order to focus on organizational legitimacy for a better sustainability implementation.

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  • Gabriel Cachón‐Rodríguez & Alicia Blanco‐González & Camilo Prado‐Román & Francisco Diez‐Martin, 2021. "Sustainability actions, employee loyalty, and the awareness: The mediating effect of organization legitimacy," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(7), pages 1730-1739, October.
    • Handle: RePEc:wly:mgtdec:v:42:y:2021:i:7:p:1730-1739
    DOI: 10.1002/mde.3340
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    4. Vera Gelashvili & Juan Gabriel Martínez-Navalón & Miguel Ángel Gómez-Borja, 2024. "Does the intensity of use of social media influence the economic sustainability of the university?," The Journal of Technology Transfer, Springer, vol. 49(1), pages 19-43, February.
    5. Blanco-González, Alicia & Cachón-Rodríguez, Gabriel & Hernández-Perlines, Felipe & Prado-Román, Camilo, 2023. "Effects of social responsibility on legitimacy and revisit intention: The moderating role of anxiety," Journal of Business Research, Elsevier, vol. 157(C).
    6. Cachón-Rodríguez, Gabriel & Blanco-González, Alicia & Prado-Román, Camilo & Del-Castillo-Feito, Cristina, 2022. "How sustainable human resources management helps in the evaluation and planning of employee loyalty and retention: Can social capital make a difference?," Evaluation and Program Planning, Elsevier, vol. 95(C).

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