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Gender Equality and UN Sustainable Development Goals: Priorities and Correlations in the Top Business Schools’ Communication and Legitimation Strategies

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Listed:
  • Giorgia Miotto

    () (Blanquerna School of Communication and International Relations, Ramon Llull University, Plaça Joan Coromines, 08001 Barcelona, Spain)

  • Marc Polo López

    () (Blanquerna School of Communication and International Relations, Ramon Llull University, Plaça Joan Coromines, 08001 Barcelona, Spain)

  • Josep Rom Rodríguez

    () (Blanquerna School of Communication and International Relations, Ramon Llull University, Plaça Joan Coromines, 08001 Barcelona, Spain)

Abstract

Gender equality is still an issue in business schools, since women in MBAs classrooms, in faculty and in management teams have low representation. Challenges caused by lack of financial aids, salaries gap and a very masculine model avoid a better gender balance in the business graduate schools, which, globally, should lead women personal and professional development. The main objective of this research is to analyse business schools communication priorities related to gender equality projects and policies in their sustainability reports, considering these as a fundamental tool for corporate legitimacy. Through a content analysis of the sustainable reports of the top 50 business schools of the world, we elaborate a “Codes Frequency Report” focusing on “Goal 4: quality of education” (in relation with scholarships and grants allocation) and “Goal 5: gender equality” and we explore the correlations with the schools’ ranking positions, the price of the MBA programmes, the percentage of female MBA students, of female faculty members and women in board of directors in the different geographical areas as Europe, US and Asia. Results show that gender equality related topics are a source of positive impact and legitimacy for top business schools.

Suggested Citation

  • Giorgia Miotto & Marc Polo López & Josep Rom Rodríguez, 2019. "Gender Equality and UN Sustainable Development Goals: Priorities and Correlations in the Top Business Schools’ Communication and Legitimation Strategies," Sustainability, MDPI, Open Access Journal, vol. 11(2), pages 1-18, January.
  • Handle: RePEc:gam:jsusta:v:11:y:2019:i:2:p:302-:d:196115
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    References listed on IDEAS

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    2. Mónica Segovia-Pérez & Pilar Laguna-Sánchez & Concepción de la Fuente-Cabrero, 2019. "Education for Sustainable Leadership: Fostering Women’s Empowerment at the University Level," Sustainability, MDPI, Open Access Journal, vol. 11(20), pages 1-14, October.
    3. Dolores Gallardo-Vázquez & Flavio Hourneaux Junior & Marcelo Luiz Dias da Silva Gabriel & Luis Enrique Valdez-Juárez, 2021. "On Earth as It Is in Heaven: Proxy Measurements to Assess Sustainable Development Goals at the Company Level through CSR Indicators," Sustainability, MDPI, Open Access Journal, vol. 13(2), pages 1-20, January.
    4. Bettina Lynda Bastian & Beverly Dawn Metcalfe & Mohammad Reza Zali, 2019. "Gender Inequality: Entrepreneurship Development in the MENA Region," Sustainability, MDPI, Open Access Journal, vol. 11(22), pages 1-26, November.
    5. Linnea Olofsson & Cecilia Mark-Herbert, 2020. "Creating Shared Values by Integrating UN Sustainable Development Goals in Corporate Communication—The Case of Apparel Retail," Sustainability, MDPI, Open Access Journal, vol. 12(21), pages 1-15, October.

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