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Legitimacy-seeking organizational strategies in controversial industries: A case study analysis and a bidimensional model

Author

Listed:
  • J. Reast
  • F. Maon

    (LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique)

  • A. Lindgreen
  • J. Vanhamme

    (LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique)

Abstract

Controversial industry sectors, such as alcohol, gambling, and tobacco, though long-established, suffer organizational legitimacy problems. The authors consider various strategies used to seek organizational legitimacy in the U.K. casino gambling market. The findings are based on a detailed, multistakeholder case study pertaining to a failed bid for a regional supercasino. They suggest four generic strategies for seeking organizational legitimacy in this highly complex context: construing, earning, bargaining, and capturing, as well as pathways that combine these strategies. The case analysis and proposed bidimensional model of generic legitimacy-seeking strategies contribute to limited literature on organizational legitimacy in controversial industry sectors. In addition, beyond organizations active in controversial contexts, this study and its implications are useful for individuals and organizations supporting or opposing the organizational legitimacy of organizations in controversial industries. Copyright Springer Science+Business Media Dordrecht 2013
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • J. Reast & F. Maon & A. Lindgreen & J. Vanhamme, 2013. "Legitimacy-seeking organizational strategies in controversial industries: A case study analysis and a bidimensional model," Post-Print hal-00848042, HAL.
    • Handle: RePEc:hal:journl:hal-00848042
    DOI: 10.1007/s10551-012-1571-4
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