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Legitimacy-Seeking Organizational Strategies in Controversial Industries: A Case Study Analysis and a Bidimensional Model

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  • Jon Reast
  • François Maon
  • Adam Lindgreen
  • Joëlle Vanhamme

Abstract

Controversial industry sectors, such as alcohol, gambling, and tobacco, though long-established, suffer organizational legitimacy problems. The authors consider various strategies used to seek organizational legitimacy in the U.K. casino gambling market. The findings are based on a detailed, multistakeholder case study pertaining to a failed bid for a regional supercasino. They suggest four generic strategies for seeking organizational legitimacy in this highly complex context: construing, earning, bargaining, and capturing, as well as pathways that combine these strategies. The case analysis and proposed bidimensional model of generic legitimacy-seeking strategies contribute to limited literature on organizational legitimacy in controversial industry sectors. In addition, beyond organizations active in controversial contexts, this study and its implications are useful for individuals and organizations supporting or opposing the organizational legitimacy of organizations in controversial industries. Copyright Springer Science+Business Media Dordrecht 2013

Suggested Citation

  • Jon Reast & François Maon & Adam Lindgreen & Joëlle Vanhamme, 2013. "Legitimacy-Seeking Organizational Strategies in Controversial Industries: A Case Study Analysis and a Bidimensional Model," Journal of Business Ethics, Springer, vol. 118(1), pages 139-153, November.
    • Handle: RePEc:kap:jbuset:v:118:y:2013:i:1:p:139-153
    DOI: 10.1007/s10551-012-1571-4
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    4. Heather Markham Kim & Kyuha Cho & Younggin Choi & Junghoon (Jay) Lee & Jinsoo Hwang, 2021. "Corporate Social Responsibility Reporting in the Casino Industry: A Content Analysis," Sustainability, MDPI, vol. 13(20), pages 1-16, October.
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    11. Chaney, Damien & Lunardo, Renaud & Bressolles, Grégory, 2016. "Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions," Journal of Business Research, Elsevier, vol. 69(12), pages 5886-5893.
    12. Peter Rodgers & Peter Stokes & Shlomo Tarba & Zaheer Khan, 2019. "The Role of Non-market Strategies in Establishing Legitimacy: The Case of Service MNEs in Emerging Economies," Management International Review, Springer, vol. 59(4), pages 515-540, August.
    13. Asriansyah Siran Mawung & Bambang Mantikei Jaya Budi & Lelo Sintani & Agus Satrya Wibowo, 2019. "Effects of Employee Commitment on Collectivism in the Workplace: Further Evidence," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 504-513.
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    15. Włodzimierz Sroka & Richard Szántó, 2018. "Corporate Social Responsibility and Business Ethics in Controversial Sectors: Analysis of Research Results," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 14(3), pages 111-126.
    16. Abubakr Saeed & Muhammad Saad Baloch & Hammad Riaz, 2022. "Global Insights on TMT Gender Diversity in Controversial Industries: A Legitimacy Perspective," Journal of Business Ethics, Springer, vol. 179(3), pages 711-731, September.
    17. Chaney, Damien & Lunardo, Renaud & Saintives, Camille, 2015. "In-store quality (in)congruency as a driver of perceived legitimacy and shopping behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 24(C), pages 51-59.
    18. Chatterjee, Sheshadri & Chaudhuri, Ranjan & Mariani, Marcello & Fosso Wamba, Samuel, 2023. "Examining the role of intellectual capital on knowledge sharing in digital platform-based MNEs and its impact on firm performance," Technological Forecasting and Social Change, Elsevier, vol. 197(C).
    19. Marberg, Angela & van Kranenburg, Hans & Korzilius, Hubert, 2017. "The big bug: The legitimation of the edible insect sector in the Netherlands," Food Policy, Elsevier, vol. 71(C), pages 111-123.
    20. del-Castillo-Feito, Cristina & Blanco-González, Alicia & Hernández-Perlines, Felipe, 2022. "The impacts of socially responsible human resources management on organizational legitimacy," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    21. Maria Baldini & Lorenzo Dal Maso & Giovanni Liberatore & Francesco Mazzi & Simone Terzani, 2018. "Role of Country- and Firm-Level Determinants in Environmental, Social, and Governance Disclosure," Journal of Business Ethics, Springer, vol. 150(1), pages 79-98, June.

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